YouTube is rolling out a new policy aimed at reducing misleading content, starting with India. This move targets videos with exaggerated titles or thumbnails that promise something not delivered in the content. According to a blog post by YouTube, the crackdown focuses on “egregious clickbait,” particularly in videos about breaking news or current events.
Influx of misleading videos
“This can leave viewers feeling tricked, frustrated or even misled — particularly in moments when they come to YouTube in search of important or timely information,” the blog explains. For example, a video titled “The President Resigned!” but without any mention of such an event would violate the new rules.
Why India?
India is a testing ground for this policy because of its growing user base and rising traffic. Creators in the region will face stricter enforcement in the coming months, but YouTube plans to educate them first. At the start, content that breaks these rules will be removed without issuing strikes against the creators.
Jack Malon, a YouTube spokesperson, confirmed that the policy will likely expand to other countries. “This change will slowly roll out in India and eventually expand to more regions,” Malon told The Verge.
Tackling clickbait without strikes
This isn’t the first time a tech giant has tackled misleading content. Instagram, for example, has taken steps to promote original content over exaggerated reposts. However, YouTube’s approach of removing clickbait videos without strikes could set a new standard.
Creators in India, where Western content is becoming more popular, will be the first to see how these changes affect their channels. Meanwhile, viewers can expect a more trustworthy platform, especially when searching for accurate news or updates. As the policy unfolds, it may redefine how creators use eye-catching tactics to attract views.
YouTube’s crackdown is part of its broader efforts to combat misinformation and improve content quality worldwide.