To give fans more opportunities to help livestream creators, YouTube is launching Jewels, a new digital currency. This feature, announced during YouTube’s “Made on YouTube” event, is now rolling out for U.S. creators in the YouTube Partner Program.

YouTube’s fresh take on gifting

Much like TikTok’s successful “coins,” fans buy Jewels and send them as animated stickers during live vertical streams. But here’s the twist: These Jewels convert into Rubies for creators, and each Ruby is worth one cent.

“YouTube aims to offer a real-time, engaging way for viewers to express their support,” the company explained. By adding Jewels, viewers won’t need to repeatedly purchase currency every time they want to send a gift—creating a smoother experience for both fans and creators.

Earning real money through Jewels

The currency exchange isn’t set in stone. The cost of Jewels may fluctuate depending on YouTube’s promotions, meaning that what a creator earns can vary. The guaranteed earnings distribution found in Super Chats or channel memberships are not the same as this model. Therefore, the amount paid for each sticker purchased with Jewels can vary, even if creators receive one cent every Ruby.

Additionally, eligible creators will receive a 50% bonus on their Ruby earnings for three months, which for some streamers can amount to $1,000 per month.

Jewels restricted to vertical streams

Creators must use the YouTube app or third-party software to broadcast vertically in order to be eligible. Jewels can only be sent using the YouTube mobile app, and for the time being, only viewers in the United States are able to buy and send them.

Following TikTok’s footsteps

Digital currency on platforms is becoming more and more popular. With the widespread use of virtual currencies, fans now have additional ways to directly support creators. In order to maintain its content’s freshness and interactivity, YouTube appears to be betting on this trend. And with fan engagement high on TikTok, it’s no wonder YouTube is eager to try something similar.

Featured image courtesy: YouTube