In a nutshell
- When your video content doesn’t match the title and description, viewers can feel misled.
- Tricking viewers into clicking on your content may give you a temporary boost in stats but it destroys your credibility and confuses your existing audience.
- There are right ways to use clickbait, but you should try to match your videos with their titles and descriptions, even if you’re using clickbait tactics.
How many times have you clicked on a video, only to realize that the video content has absolutely nothing to do with the title and description? We’ve all been there. It’s frustrating and disappointing. It can leave you feeling deceived. While it seems obvious to most creators that we don’t want to be deceptive, it’s easy to fall into the trap of creating clickbait titles or descriptions in an attempt to gain more viewers.
Matching your video content with the title and description is essential. Not only does it ensure transparency and honesty between you and your viewers, but it also helps in building trust, increasing engagement and improving your overall success. Here, we’ll clarify why matching your video content with the title and description is so important — plus provide some tips on how to do it effectively.
Downsides of video content that doesn’t match the title and description
Aligning your video content with the title and description is supposed to ensure that you’re attracting the right audience. If you use misleading titles or descriptions just to get more clicks, you’ll end up attracting people who are not genuinely interested in your video’s topic. As a result, these viewers will leave after realizing that the actual content doesn’t align with what they were looking for.
Tactics like mismatched titles and descriptions can also result in poor engagement metrics such as high bounce rates or low watch times. These skewed stats might be amplified by the fact that a lot of people may click into it that normally wouldn’t, increasing those bounce rates even further.
Plus, there’s a hidden consequence of having video content that doesn’t match the titles and descriptions. Once a new viewer has discovered the misrepresentation and decides to bounce, they’ll likely avoid your content in the future. You will have ruined your reputation on both sides of the fence.
Benefits of matching your video content to the title and description
To be clear, not all clickbait tactics are bad; there are ways to do it right. However, regardless of whether you use clickbait, there are benefits to matching your content with your titles and description.
A tool for setting viewer expectation
First, they help set your viewers’ expectations. They offer a preview of what your video covers, letting potential viewers know upfront what they’re going to receive if they watch. This can be a quiet powerful tool, drawing in viewers genuinely interested in your video’s theme based on the title alone. Ultimately, accurate titles lead to more clicks because viewers can decide upfront if the video is worth their time.
Improves viewer satisfaction
Matching your video content with its title and description accurately goes a long way toward improving viewer satisfaction. By delivering exactly what was promised upfront, you’re showing respect for their time and attention. When viewers feel good about the value they’ve received from watching your videos consistently, they become more likely to subscribe to your channel and otherwise engage with likes, comments and shares. Also, you’re less likely to receive angry viewers feeling like you’ve wasted their time promising them something they never received watching your video.
Builds your authenticity
Additionally, keeping consistency between the title and description and your video helps in building an authentic brand identity. Your audience will come to recognize certain types of titles or descriptions from you. Whether it’s informative tutorials or entertaining vlogs, they can expect quality videos within those parameters.
Tips on how to match your video content with the title and description
Matching your video content with the title and description doesn’t need to be complicated. Here are several things you can do to effectively craft titles and descriptions that are informative and enticing.
- Be clear and concise: Your title and description should accurately represent what viewers can expect from your video. Avoid misleading your audience. Instead, focus on providing a clear and concise summary of what they will learn or experience by watching.
- Be specific and descriptive: While “cooking how-to video” may be accurate and concise, it doesn’t really paint a picture of your content. You might go with “following my grandmother’s personal recipes” or “how to sous vide vegetables” instead.
- Use relevant keywords: Incorporate relevant keywords related to your video’s topic in both the title and description. This will help search engines understand what your video is about and improve its visibility in search results. You can even use keyword planning tools to ensure you’re getting the most useful keywords into your titles and descriptions.
- Optimize for SEO: Take advantage of SEO techniques when writing titles and descriptions for better discoverability. Include target keywords at the beginning of titles, use meta tags effectively, add timestamps if applicable and consider adding closed captions for improved accessibility.
- Deliver on expectations: Once someone clicks on your video based on its enticing title or description, you need to begin to fulfill their expectations within the first few seconds of watching. Hook them right away by addressing their needs or interests mentioned in the title/description.
By following these tips, you can ensure that your video content matches its title and description effectively. It will lead to more satisfied viewers who are inclined to engage with your content.
Matching your video content with the title and description is crucial for the success of your videos. Not only does it help viewers find exactly what they are looking for, but it also improves the overall user experience on your channel or website.
Take the time to create compelling titles and descriptions that accurately represent the video content. Use relevant keywords strategically to attract the right audience. You’ll find it can increase viewer engagement, reduce bounce rates and improve your overall rankings.