When it comes to TikTok, influencers’ marketing is enormous and is becoming more epic every year. Creators have been staying on top of the new trends and giving brands new ways to attract customers. Tools like the TikTok Creator Marketplace have made it easy for brands to find influencers to promote their products or services, increasing the number of firms marketing on the platform. With 2020 and 2021 seeing explosive increases in monthly active users and downloads, TikTok’sTikTok’s heading full-throttle toward a positive direction for the new year.

TikTok is no longer solely a place for uploading music videos and dance challenges. Many firms have begun working with TikTokers to help sell their products to their deluge of followers and reach billions.

Here are five ways TikTokers are using the platform and their popularity to grow brand awareness and convert users into customers through new e-commerce features.

Create enticing TikToks

Both brands and influencers have realized they can hook viewers by creating episodic video content. By producing a series of videos that end in a nail-biter or contest, audiences become enticed to see what follows in the next installment. Posting regular video content and episodes has proven to be a sure thing for finding success on TikTok. A single video on YouTube can go viral in one day, but on TikTok, an influencer can make tons of videos that can go viral in a matter of seconds. Taylor Cassidy, who has 2.1 million followers on TikTok, has built a following by posting self-love and positive TikToks.

Taylor Cassidy
TikToks from Taylor Cassidy

Use more #memes

Memes have become more trendy for today’s Millennial and Generation Z populations. TikTokers have set the comeback of the hashtag meme on nearly all social media platforms. This is because companies and businesses are paying influencers to use specific hashtags to promote their brand.

Some popular hashtags you will see on Tik Tok are #foryoupage, #fyp, #jobtips, #homeremedies and #funny. Hashtags on TikTok play a meaningful part in content detection. Through these hashtags, all content creators can catch sight of fresh, up-and-coming trend prospects to go after.

One of the best ways to take advantage of these hashtags on TikTok is to craft a hashtag challenge, an ideal way to increase engagement and brand awareness.

Brands also use memes to connect with their audience and develop a brand personality. When you use popular industry hashtags, the bottom line is that it can take your TikTok marketing to the next level and give your presence far more visibility. For example, Zach King, one of the most familiar social media entertainers, has landed partnerships thanks to his hashtag under #entertainment. This has landed him partnerships with Chipotle and Jumanji2, to name a few.

Zach King
TikToks from Zach King

Make duets

Duets present a way for TikTok creators to intermingle with other users or brands’ videos. Duets allow creators to make a video and then inspire other users to make a video to play together with their original video on the screen. Creators can make a duet with any video on TikTok, just as long as the creator of the original video consents to it.

Brands can use Duets as a challenge. Duets are a clear-cut illustration of ad-funded content, possibly driving to considerable indulgence by your prospective customers. Duets also offer an entertaining way for creators to work in partnership with their TikTok followers. For example, Vessi, a footwear brand based in Canada, combined three great content plans of action in one: a duet, a giveaway and a branded hashtag challenge.


One thing that makes Tik Tok stand out from other platforms and apps is its uniqueness in influencer marketing. You can create videos to boost your brand while giving your audience unique new and entertaining content. TikTok is the one place where brands can collaborate with influencers. Collaborating with other TikTok users lets them campaign your brand and provide exposure.

If you’re targeting a younger generation market, TikTok is the place to be. Many brands will pay for your posts if they think it will expand their audience. Marketers know that it is not easy reaching the younger demographic with long-established advertising. Therefore, they choose to collaborate with influencers for their marketing campaigns. 2022 will see more brands employing the talents of established influencers.

Land sponsorships

TikTok has allowed brands to collaborate with other accounts to get sponsored deals that include brand mentions and product placements. You can go to the “DISCOVER” tab on Tik Tok and scroll through a list of suggested accounts for you to follow. And since Tik Tok has way over five hundred million active users in their community, there are tons of ways to get sponsorship deals. For example, TikToker Avani Gregg has attracted brands like Walmart Inc. and Fila as sponsors with her video content about makeup and skincare. Avani also appeared on the “Forbes 30 Under 30 2021: Social Media” list.

Avani Gregg
TikToks from Avani Gregg

Sponsorship on TikTok has led to many extraordinary opportunities and profits. The above list of TikTok influencers is just some examples of how a brand and TikTok creator can stand out and find success on TikTok.

Time to get started

If you’re getting started on TikTok, it’s essential to understand what works and what doesn’t. It’s vital to stay up to date with the constantly changing trends on the platform. Do your homework. Knowing what’s trending is crucial for creating successful video content and marketing strategies. Remember that TikTok is a platform for short, fun videos and the key to success is engagement. Post, post, post and you will soon discover the massive potential for businesses that want to expand their customer base and increase sales.