TikTok recently launched a new feature for popular creators and businesses to group similar videos together. TikTok Playlists will be a center for creators to organize their videos into separate series-like folders.
Matt Navarra, a social media expert, tweeted about the new features’ efficiency for viewers. Viewers are able to continue watching a series covering an interest of theirs. Navarra quoted Alessandro Paluzzi for the logistics of what can be in a playlist. The feature is only available to creators and business accounts and can only feature public videos on one playlist at a time.
How to use playlists
Jere Foster-Fell, a TikTok creator with a million followers, announced the feature on her channel. She made a TikTok explaining how to access and create a playlist through her profile.
Creating a playlist on TikTok is fairly user-friendly. Since video duration is limited on TikTok, the ability to group multiple videos provides an avenue for longer-form videos. Creators won’t have to squeeze information in a 60-second video and can make a series to fully explain an idea.
Benefits of a playlist
Playlists will give accounts a way to organize their content and help their viewers quickly find copacetic videos. Creators can formally start a series about their passions. Businesses can use playlists for specific products or services they provide.
There are countless possibilities a playlist may provide to account. From user engagement to giving more options to the creators, playlists are an intelligent move for TikTok. Keeping people on the app for more time is a benefit for their business model and the creators who profit from it.
Playlists are due to roll out to a wider user base in the near future. It will be informative to see the feature utilized on the platform. Video-based platforms like TikTok must keep ensuring they are giving their users a quality experience to keep their high status.