Since VidCon announced its return to Anaheim for the fall of 2021, having had to cancel its in-person event last year due to the coronavirus pandemic, we’ve all been waiting for updates on this year’s event. While details are still thin, according to a report from Variety, we now know TikTok will be the new title sponsor of VidCon.

YouTube has been the title sponsor of VidCon for nearly a decade, starting back in 2013. However, even before it became the title sponsor, VidCon and YouTube have worked closely together since the first event in 2010. VidCon US 2021 indicates a significant shift for the event. TikTok becoming the title sponsor indicates the event and the creator landscape are open to platforms other than YouTube.

Why is YouTube stepping aside?

A representative from YouTube said the platform prioritized the safety of creators, fans and employees. With some COVID-19 restrictions still in place and uncertainty about large gatherings, YouTube said it’ll take a backseat. YouTube confirmed that it will still participate in the event as one of the few secondary sponsors.

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TikTok takes over

Now that TikTok is the title sponsor, it’ll be present throughout the entire event. We can expect TikTok stars like Andre Swilley, Sarah Lugor, Devon Rodriguez, Alex Warren, Kallmekris, Jasminexgonzalez and several others to attend. With the exponential growth of TikTok’s popularity in recent times, having a large collection of TikTok creators making appearances at VidCon will surely reflect the state of today’s online creator community. We’ll just have to stay tuned for what these creators have in store for the event.

When will VidCon 2021 be?

Vidcon will return this fall in the Anaheim Convention Center on October 21-24. You can purchase tickets – which for the first time will be available as either a digital pass or in-person ticket – to the event starting June 22.