TikTok announced that beginning June 6, creators in select regions with at least 10k followers can now join Series, a feature where creators can post premium content up to 20 minutes long. Series was first introduced in March to select creators only. This expansion means more creators will have more ways to monetize their content.  

How does the paywall work?


Introducing TikTok Series 🥁 Our new premium feature enables creators to post Collections of up to 80 videos, each up to 20 minutes long 🙌

♬ original sound – TikTok Newsroom – TikTok Newsroom

The paywall feature is similar to OnlyFans, where creators can lock their premium content where their fans pay to access it. According to TikTok, one Series can include up to 80 videos, with lengths double the 10-minute cap. Currently, only a select number of creators have access to the feature. TikTok believes that this feature will end up “giving people a new, longer format to watch their favorite creators and content.” 

Creators then set the price on how much their premium content should cost, which ranges from $1 to $190 per series. Their fans can purchase access to their content through direct-in video links or by visiting their profiles. 

If you have less than 10k followers, you can still apply for this program, given that you have sold premium content on other platforms. TikTok will consider your application, but there is no guarantee it’ll be approved. 

TikTok hopes to expand their long-form content 

With the introduction of Series, TikTok aims to expand long-form content on its platform. Back in early 2022, TikTok upped its max video length to 10 minutes.  

Bottomline, TikTok is positive that Series is their growing monetization solution to support their creators. With their Creator Fund having lapses in properly compensating their creators, we hope that this new program has a smooth roll out.