While we should always take rumors with a grain of salt, TikTok is reportedly testing three-minute videos and we’ll be seeing the feature released soon.
The rumor comes from social media consultant Matt Navarra. He posted a screenshot on December 2nd, claiming TikTok is “is rolling out the ability to upload longer videos of up to 3 minutes long.” According to the rumor, TikTok has given a few users early access to the feature, allowing them to upload videos up to three minutes long.
The response to the feature has been mixed
Many would argue it isn’t necessary for TikTok to increase its video time limits. Currently, the platform’s videos are limited to 60 seconds. The videos are composed of 15-second bits that can be stitched together later. The short-form video sharing platform has become popular due to its shorter viewing format. In many ways, TikTok has filled the void Vine left when it shut down. Many say the length of TikTok videos strikes the perfect middle ground between the 6-second Vine video length limit and the long-form video format of YouTube.
Still, the ability to post shorter videos is still an option for creators on the platform. Regardless, if the feature does release, there will be an influx of longer videos on TikTok, making it different from its competition (Instagram Reels and Snapchat Spotlight).
When are TikTok 3-minute videos coming?
None of what’s been said here has been confirmed by TikTok. Currently, there’s no other details about the feature or when we can expect it to release. So, it’s possible that nothing comes out of the rumor and TikTokers stick with the current format. Of course, if there are any updates on this, we’ll let you know, so stay tuned.