The MrBeast Burger brand continues to expand internationally even as the company’s legal battle over ownership and control of the concept remains unresolved. Recent reports confirm a new MrBeast Burger location has opened in Sydney, marking the brand’s first permanent presence in Australia despite an ongoing lawsuit involving founder Jimmy “MrBeast” Donaldson and Virtual Dining Concepts (VDC).
New openings despite litigation
The Sydney outlet at Westfield Chatswood launched this week under the virtual restaurant model, where meals are prepared in existing kitchens and sold primarily via delivery services. Based on photos of the menu circulating online, The Beast Style Burger is priced at $20.90, while the Crispy Chicken Tender sandwich costs $19.90. The Nashville Hot Chicken Tender is also listed at $20.90. Combo meals for either the Beast Style Burger or the Chicken Sandwich are priced at $27.90 and appear to include chips and a drink.
Relaunch discussion for MrBeast Burger “2.0”
Earlier this month, court filings disclosed internal discussions by Donaldson about a possible “MrBeast Burger 2.0” relaunch strategy. Those filings described plans to terminate the partnership with VDC and pursue a new version of the brand, potentially in partnership with established fast-food chains, such as McDonald’s or Burger King. That relaunch concept was explored in the context of the broader lawsuit and debate over control of the brand’s future.
The legal dispute dates back to 2023 when Donaldson sued VDC for breach of contract, alleging the company’s rapid expansion and inconsistent food quality damaged his reputation. VDC countersued, alleging contractual breaches by Donaldson and disputing his characterization of events. Ownership rights, revenue sharing, and brand control remain central issues in ongoing proceedings.
As the chain expands into new markets, questions about who will determine its long-term direction and under what operational model will likely persist as the legal process continues.