Facebook Marketplace turns 10 this year, and Meta marked it by launching Seller, a standalone app for people who move a lot of inventory. Seller handles AI-assisted listing creation and inventory management. There’s a unified inbox for buyer messages plus performance insights on how listings are doing. Everything syncs with the Marketplace account you already have.
A second announcement matters more for trust. Facebook Verified is a free system that confirms your identity through a short selfie video. This isn’t the paid Meta Verified subscription. The badge does one thing: it tells people a profile belongs to an actual human. Profiles, Marketplace, Dating and Groups get it first, with more of Facebook to follow.
Facebook tests a more immersive video experience
Meta also plans to test a redesigned Facebook built around full-screen video. Some users will open the app to video instead of News Feed. Anyone who hates it can switch back to the feed-first layout. Testing starts in select international markets, and the United States may follow.
Meta’s reasoning: people already use Facebook for video, communities and commerce, so the interface should reflect that. The company says video has become a primary place where conversations happen and where creators connect with audiences.
Read the announcements together and the strategy is obvious. Meta is building TikTok inside Facebook.
Facebook’s investment in creator and AI tools
These land alongside a run of creator-focused releases. The Creator Studio app with its AI assistant is still coming. Forum, built for Facebook Groups, is another. Add the AI features for building listings, managing communities and surfacing content.
The pattern worth noticing is structural. Meta keeps splitting functions into dedicated apps rather than stuffing everything into one.
Featured image courtesy: Meta