IShowSpeed will be able to livestream official FIFA World Cup match broadcasts to his audience throughout the tournament as part of a partnership tied to Fox’s World Cup coverage. The agreement includes access to several matches and culminates with the rights to stream the World Cup final on his YouTube channel.
A natural fit for one of soccer’s biggest online personalities
The partnership builds on Speed’s long-running association with football content. Over the past several years, the creator has become widely known for his support of Cristiano Ronaldo, regularly traveling internationally to attend matches, meet players and create soccer-focused livestreams.
During the 2026 World Cup, Speed has appeared at multiple matches across the United States, drawing large crowds of fans while livestreaming his reactions. His broadcasts have become a regular part of the tournament’s online conversation, particularly during Portugal matches featuring Ronaldo.
One of the most widely shared moments came when Ronaldo scored his first goals of the tournament against Uzbekistan, prompting an emotional reaction from the creator that quickly went viral across social media.
Creators continue to enter sports broadcasting
Rather than relying exclusively on traditional television coverage, media companies have increasingly partnered with YouTubers, streamers and influencers who already command large digital audiences. Speed, who has built one of the largest followings on the internet, has more than 100 million followers across social platforms and tens of millions of YouTube subscribers.
The World Cup partnership gives FIFA and its broadcast partners access to a highly engaged audience that may consume sports differently from traditional television viewers.
By granting official streaming rights to a creator, the World Cup is expanding beyond traditional broadcasters and acknowledging the influence that personalities like IShowSpeed have in attracting younger, digitally native audiences to major sporting events.
Featured image courtesy: IShowSpeed