In light of the TikTok ban fiasco, Instagram seems to be rushing a launch of a new video editing app called Edits. The app will offer features such as high-quality recording, shareable drafts, trending audio, performance insights, and an inspiration tab, alongside standard editing functionalities.

Tools available in Edits

The app aims to offer creators a comprehensive suite of tools to enhance content production. It includes advanced editing features like trimming, merging, and speed adjustments, alongside AI-powered enhancements such as auto-captions and scene detection.

Creators can add trending audio, sync clips with music, and access detailed analytics on engagement. A shareable drafts feature enables collaboration, while the inspiration tab highlights popular trends. Notably, Edits exports videos without watermarks, even in its free version. Edits is reportedly designed for professionals and casual creators and it combines powerful tools and user-friendly design to simplify video creation.

How different is Edits from other apps

Instagram’s head, Adam Mosseri, addressed comparisons between Edits and CapCut, stating that while both apps offer video editing capabilities, Edits is designed more for creators than casual video makers.

He emphasized that Edits will provide a broader range of creative tools, including AI-powered features and detailed insights into video performance.

Edits is expected to be available for iOS users in February 2025, with an Android version to follow. The app is currently available for pre-order on the App Store. Mosseri noted that the initial release would be an incomplete version, encouraging users to be patient as they continue to develop and enhance the app’s features.

Image courtesy: Instagram