A year after leaving her successful YouTube career, Hannah Witton, a well-known sex educator, has found a new calling. Instead of creating content, she now runs a clinic for struggling creators.

From YouTube to mentoring

Hannah Witton built her YouTube channel around sex education, particularly focusing on topics related to sexual health and disabilities. However, after 12 years of producing content, she decided it was time to step away.

She explained to Business Insider that burnout and the demands of motherhood were the main reasons behind her decision. “When it actually happens, it’s like, oh, wait, it’s totally normal for this to completely rewire you,” Witton shared.

After retiring from her YouTube channel and podcast, Witton focused on her Patreon account, where she shares content on her own terms. While her secondary YouTube channel still exists, she no longer treats it as a major source of income. “Growth isn’t one of my main goals at the moment,” she said.

Launching a clinic for creators

While she was on break, Witton began talking with other creators who were going through similar challenges. This led her to create a new venture — helping creators navigate their careers. She uses her ten years of experience to provide helpful advice to creators on everything from starting Patreon pages to finding balance. “It’s been really fun and rewarding to use all of this insight and knowledge,” Witton said.

She refers to her clinic as a “crisis clinic” and treats experienced creators who are feeling depressed and uncertain about their future.

Prioritizing well-being

Witton puts her own health first even though she still supports other creators. She is aware of the strain of continuously creating content and how it can affect one’s physical and emotional well-being. Witton has expressed her desire to stay away from the “content hamster wheel” that used to drag her down.

She still has goals for her secondary YouTube channel, though, and hopes to get a silver play button eventually. But for the time being, she is still committed to supporting creators who are at a turning point by providing assistance when they most need it.

Featured image courtesy: Hannah Witton/More Hannah