Surviving YouTube’s “Adpocalypse”
Have you noticed a dramatic dip in your YouTube revenue? Are you wanting to launch a show on YouTube but you’re concerned about the...
YouTubers: be careful what you sign
MCNs work hard to keep viewers on their creators’ channels to keep money flowing to their advertisers, their creators and, of course, themselves. But...
A Quick Look at Social Media Alternatives
Social media users today are often asked to pit privacy against entertainment. With recent congressional hearings putting the practices of the highly popular platforms...
Was Pepsi’s Kendall Jenner Fiasco by Design?
It seems outrage is all the rage these days. Every morning, a new slew of offenses pop up on the public radar and we...
What you owe your YouTube audience
YouTube audiences almost exclusively consume content for free. Since there’s typically no financial reciprocation or legal consequences of not delivering content, it’s safe to...
Why You Should Think Twice Before Jumping on a New Social...
It happened; another social media platform has launched. It’s promising to be the next FacePinStagramChatBook, and you don’t want to miss out — so you join it.Though...
How do IP claims impact YouTubers?
If you are a creator who monetizes your content, you are most likely familiar with Intellectual Property claims (or DMCA Claims) and how they...
These Contenders May Challenge YouTube’s Dominance
YouTube has been the video streaming platform of the internet since its inception in 2005. Now 10 years later, web video is more ubiquitous...
Multi-Platform Strategies
Why it’s essential to make platform-specific edits and how to optimize them.Socializing Your Social Media EditsSocial media is a great way to spread the word for...
Beyond the Screen: Strengthening Your Viewer Relationship
Despite the prevalence of buying Instagram followers, the best way to grow and maintain a successful digital career is through a real audience.As you...