The YouTube algorithm loves engagement — but it’s emotion that wins
YouTubers often struggle to make videos that please the algorithm and connect with viewers. But, the best content make people think and feel.
Don’t lose your YouTube channel to hackers
It seems like every couple weeks we hear a story about a major YouTube channel getting hacked and having their content deleted. Thankfully, Google...
The Ethics of Clickbait
You’ll never believe how emotionally manipulative clickbait can be! Read on for a breakdown of the top 5 (or something) most annoying and arguably...
TikTok is a threat to creators
TikTok poses a massive threat to creators and content creation, shifting the industry to algorithmically-determined feeds.
Fighting the Adpocalypse with Ads Targeting Adults
The Adpocalypse is upon us and few are righteous enough to survive the horror that is demonetization. Creators are being forced to choose between...
If Your Channel Relies on Advertising Revenue Alone, Proceed With Caution
#youtubeisoverpartyThe advertising industry is a fickle beast. While we as content creators like to think of ourselves as servants of our audience, they’re often...
An overlooked factor in YouTube success: Good writing
Good writing is one of the most important elements of a successful video, yet many YouTubers get this wrong.
Why YouTube?
We start YouTube channels for a variety of reasons: to share ideas, to become rich and famous, to entertain and to educate.
Still, YouTube has its...
YouTube is still the best place for evergreen video
YouTube remains the dominant platform for anyone wanting to create relevant content for years or even decades.
There is no Easy Street
Successful YouTubers tend to place their overall strategies into two categories: make videos for searchers or make videos for repeat viewers. Both have their...