NAB Show launches Creator Lab VIP program
NAB's new Creator Lab VIP Program targets people who make content for a living, from influencers building a following to digital media pros.
MrBeast surpasses 500 million YouTube subscribers
MrBeast has reached another major milestone on YouTube, becoming the platform’s first individual creator to surpass 500 million subscribers.
YouTube relaunches direct messaging feature
YouTube is rolling out in-app messaging, letting users share videos, Shorts and livestreams with friends without leaving the platform.
Accenture Song acquires creator agency Whalar
Accenture Song, the marketing and creative services division of Accenture, has agreed to acquire the agency arm of Whalar Group.
Gymshark faces lawsuit over influencer disclosure practices
Gymshark faces a proposed class-action lawsuit in California alleging some influencer campaigns failed to properly disclose paid endorsements.
U.K. considers boosting established media on YouTube and TikTok
The U.K. may require YouTube, TikTok and Meta to boost content from established news outlets like the BBC, ITV and Channel 4.
YouTube Shorts drops the dislike button in player redesign
YouTube Shorts is receiving a redesigned player that removes some of the interface elements that can distract from the video.
YouTube creators show up in one in four AI chatbot answers
More than 25% of responses generated by leading AI chatbots reference content created by YouTube creators, according to new research from digital marketing agency...
Facebook relaunches Creator Studio with built-in AI assistant
Meta announced that Creator Studio is returning as a standalone app designed specifically for Facebook creators.
Twitch denies extending ad lengths after viewer reports
Twitch responded to complaints after reports that pre-roll and mid-roll ads were running longer than the platform's stated limits.