Creators are taking equity instead of brand deals
Cat Goetze took an equity stake in Smooth Media, joining creators like Alix Earle who are trading sponsorship fees for ownership.
Kick creator N3on is reportedly launching a never-ending AI-driven livestream
Kick streamer N3on built an AI version of himself that streams nonstop, testing whether viewers will watch a creator who never logs off.
YouTube faces second lawsuit over Premium’s ‘ad-free’ claim
Canadian subscribers say creator sponsorships still count as ads in the second class action over YouTube Premium's "ad-free" claim.
Brand deals pay creators, but audiences don’t fully trust them
Brand deals pay many creators' bills, but only 15% of viewers fully trust sponsored content. Here's what actually earns an audience's trust.
Amelia Dimoldenberg is ending “Chicken Shop Date”
Amelia Dimoldenberg is ending Chicken Shop Date after 12 years and a billion views. Here's what she's building next with Orion and the BBC.
YouTube may be misrepresenting its content moderation policies
Bloomberg reports the FTC is weighing a lawsuit over how YouTube enforces its own rules. Here's what it could mean for creators facing bans.
Creators have a new algorithm to worry about: AEO
For years, creators have chased discovery through Google, YouTube, TikTok, Instagram and Reddit. There's another system to think about now: AI.
Platforms like ChatGPT are...
YouTube has more views, but viewers are watching less
YouTube viewers are watching less of each video, and videos are pulling more views than ever. That's a strange problem for creators. Getting the...
The “free view” era: YouTube’s big metric gamble
YouTube is changing what counts as a “view.” The public-facing count now moves closer to the instant-play model that TikTok and Instagram Reels use....
Reddit found the deal, and thousands of shoppers showed up
Reddit found a pricing error, and thousands of shoppers showed up.
Late on Friday, Aug. 21, a post in Reddit's r/perth pointed out that a...