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TASCAM’s MiNiSTUDIO Creator US-42: A Better Way For Broadcasting YouTube Videos

This post is brought to you by TASCAM and the MiNiSTUDIO Creator US-42. To learn more, visit Tascam.com.

YouTube has galvanized the production of videos to the point where it’s no longer acceptable to just use the microphone attached to a camera. Having a quality production means having more than one microphone.

In fact, it requires the ability to add additional mics as needed and to control them so that the final results meet a high standard. This becomes especially true when the video is being streamed live, since any modifications must be made on the fly.

That’s why the MiNiSTUDIO Creator US-42 places so much importance on ease of use and portability — regardless of whether the video is being made in a studio-like environment or on location, streaming live or being recorded for a later use. The US-42 supplies the missing link to a great YouTube production through a combination of hardware and software and only needs the addition of microphones and a computer or notebook to provide the means for capturing and acquiring great audio.

The US-42 is imposing, not in size but in features, which are readily available, easily activated and immediately understandable.

Say you’re doing an interview and need one microphone for yourself and another for the guest; just use both of the XLR/TRS analog combo jack microphone inputs. Or if you want to record a guitar, either input supports high impedance, so recording an electronic instrument directly is simple. And since there’s an input jack for attaching to a mobile device, adding in external audio is simplified.

Want to alter how someone’s voice sounds or add reverb? The controls are right there waiting. There’s even three self-lighting PON pads that, when pressed, play an audio file of your choosing that’s been prerecorded and stored on the computer. That’s one way to spice up a Skype audio call when the topics start to get a bit boring.

For hearing exactly what’s being recorded, there’s a choice of a standard-sized stereo jack for stereo headphones — playing the same signals outputted from both Line Out Left/Right jacks — or a stereo mini-headphone jack — supporting input/output for 4-pole headphones with mic and output for headset headphones.

To stream live, set the US-42 to Broadcast mode. Now you’re hearing everything that your audience hears. And thanks to an internal audio loopback function, any and all audio in the computer can be fed back and added into the recording. But should you prefer pre-recording for a later broadcast, switch to the Creator mode. Now the US-42 behaves like a standard USB audio interface, with the loopback feature disabled and all mic inputs routed separately to the computer. This makes the US-42 useful with digital audio workstations (DAWs) and video editing software.

The MiNiSTUDIO Creator US-42 is more than a microphone preamp and USB audio interface. It ensures a crisp and clear sound quality through professional-caliber HDDA microphone preamps and provides high-resolution recording up to 24-bit/ 96 kHz on both PCs and Macs. The US-42 places every control right at your fingertips — it even has an illuminated On Air panel to let everyone know it’s show time. But its greatest strength comes in giving you control over the audio being recorded so that it sounds exactly the way you want it to.

Compatible with all major streaming software and services, the MiNiSTUDIO Creator US-42 is a one-stop shop when it comes to adding in audio for live streaming or recorded video productions and is available now from TASCAM dealers at a street price of $179.99.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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Beauty Beyond Makeup: Producing a Makeup Tutorial

For an effective makeup tutorial, solid techniques for scripting, setting, lighting and shooting are just as important as cleaning eyeshadow brushes. Here’s a few tips on making the production value of cosmetics videos as shiny as Becca highlighter.

Anyone who’s dabbled in makeup knows the frustration of creating a cute look that seems nice under bathroom lights, but melts under natural light, fluorescent lights or just a camera flash. Recording and uploading that look for a digital audience requires even more effort, but by focusing on good scripting, tasteful settings, skilled lighting and artistic shooting, the production value of your videos will be as flawless as three concealers and a setting spray.

Scripting

While many tutorials may seem spur-of-the-moment, scripting is actually an important part of cosmetics videos. Each video begins with some sort of concept, and it never hurts to practice the makeup look before setting up the camera — preferably in whatever lighting you plan to use for the video. There are even apps like YouCam or Sephora Virtual Artist, where people can test out hypothetical looks on themselves without busting out a single sponge.
This ties in with researching what you say in your videos! Way too many bloggers claim that their new fave product is “chemical-free” and thus in line with their organic vibes — except everything is a chemical. Water is a chemical. Whatever tropical-fruit-flavored detox tea the vlogger is currently suckling from a DIY mason jar mug has chemicals in it. And the toner/primer/holy grail dual-phase floral essence that they’re hawking is probably packed with alcohol anyway!

Scripting cuts down on shoot time because you spend less time wondering what you’ll do and say next. A script also makes it easier to add closed captioning to your videos once they’re uploaded so they can be more accessible and reach a larger audience. For a product-centered video, like a haul or first-impressions chat, try making a list of each thing with a short description next to it to start off. Tutorials are also much easier when the steps are written out beforehand. For more spontaneous videos, even just a quick outline will help organize your thoughts.

Setting

Most people typically shoot their videos in the same spot, building continuity. The most common backgrounds are either a large sheet of fabric or green screen, or a vanity with assorted pretty accoutrements. It’s really up to you how clean or cluttered you want the background to be.

Clean backgrounds bring the viewer’s focus to whatever you’re talking about, while cluttered backgrounds can show a bit of your personality or add to the content. Still, it’s best to have some sort of organization — even with a desk full of perfume — for a more professional atmosphere. Make sure you have enough space around you for the demonstration without tripping over anything, like a camera charger or empty Ulta box. To keep the camera from being reflected, most people use a smaller compact to apply makeup while filming.

Since the blogger is in the foreground, clothing is also integral to visual quality. There’s the matter of personal taste and making sure the outfit and makeup complement each other without either blending into the background, but it’s also best to avoid flashy patterns like plaid or chevron, because the horizontal scan lines of pixels on computer monitors have trouble displaying the vertical lines of the fabric. This can create a moiré effect, causing the blogger to practically vibrate across the screen, which is not the best aesthetic choice for a summer glam look.

Lighting

Lighting is perhaps the most significant component of cosmetics videos for an accurate portrayal of the product colors. And, you know, for making ourselves look good. Diffused light is key, and it’s best to have equipment that bounces the light particles around rather than a glaring focused beam. I explain how to light videos with a traditional lighting kit in an old, poorly-lit video here, but the most common tools for cosmetics videos are soft boxes and ring lights.

Brooke Miccio uses a ring light.

A soft box is basically a normal lighting fixture with a box around it, consisting of reflective inner sides and diffusing material at the front. The reflective sides bounce the light around within the box, and the front filters the particles for that nice glow. This effect can also be achieved by using a normal light kit and a bounce board — or just a big piece of white cardboard — and angling the kit and board so your face gets the full luminance.

The ring light is the most popular setup for cosmetics videos; as Stephanie Musick from the DVe store explained it, the ring of light “washes out any blemishes” because of its simple, effective structure. It’s basically an illuminated doughnut with a stand in the center for a camera or phone to capture the “soft glow” that the tool provides.

Junie uses soft boxes, which you can see reflected in her eyes.

Natural light is any light from the sun! Golden hour occurs around sunrise and sunset, causing filmmakers to keep even odder hours than the average creative type, but diffused sunlight from 10 am to 4 pm is also pretty. Position the camera in front of a large window, then work quickly to capture the best light before it fades. This is where a streamlined script is handy.
If you look closely into the eyes of your favorite beauty vloggers, you can probably pick out what kind of lighting they use. This is the key light, and its purpose is to highlight the subject of the video. Soft boxes appear as many small squares, natural light is usually one blurry rectangle, and ring lights are a perfect halo in the pupil.

Color temperature is also a principal component of lighting for accurate swatches. To achieve a neutral atmosphere, make sure to white-balance your camera before filming. This means holding a white paper — or maybe a super matte white eyeshadow — in front of the lens so the camera resets and displays the rest of the spectrum correctly.

Shooting

After the well-primed base of scripting, setting and lighting, you can now start shooting. Make sure the camera, if not on a tripod, is on a steady surface at an even angle, so the focus is on you rather than a wobbly frame. Vloggers typically shoot from the top of chest to the top of head while utilizing the rule of thirds. This concept can be visualized by imagining straight lines going vertically and horizontally across the screen to divide it into three even sections. The eye naturally goes towards the intersection of those lines, so you’ll want to center yourself on those points to capitalize on that effect.

Junie centers a product on the side third lines…
…and centers herself on the middle third!

Make sure you’re staying in frame through the camera’s flip-around viewfinder, an external camera monitor or place-marking. As opposed to tech tools, place-marking is where you just mark out the physical frame of the shot, like knowing that if you move past your desk too far to the right, you’ll be out of frame.

Most video cameras used by vloggers have automatic exposure and focus settings, but it’s still good to know what these controls are and how to use them. Exposure is the amount of light that comes to the sensor, determined by aperture, ISO and shutter speed.

If the setting is too bright or dark, it could change the exposure level and produce inaccurate colors.

Focus refers to how clearly defined the subject is. Bringing things to and from the camera could blur the focus, so watch out for that during close-ups of products. Remember to readjust the lens if the camera is using manual focus, or allow buffer time if the camera is set to automatic focus.

Everything mentioned here, from the first words of a concept to the final cut, can be personalized to give your videos individuality. Anyone can become a skilled vlogger with practice, even without high video quality, but the most important thing is that you have fun producing your content. With those tips in mind, blend away!

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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How Old Media Practices Might Work on YouTube

Since the videos you post on YouTube could be viewed by anyone at anytime, why would a channel choose to release videos on a schedule? It all goes back to ideas developed by television.

Content on TV is released based on peak viewing hours and days in order to capture the most eyeballs watching at one time. The more eyeballs, the more they can charge for advertising within a given show. The term “Prime Time” refers to programs being shown between 8pm and 11pm. The order of what show comes at what time is based on when it will perform best and how well it leads into the next show to hopefully keep the viewer watching that channel.

So how does this apply to your YouTube channel?

Although TV and internet video are two different animals, they’re of the same species.

If you want to get viewers to choose your channel or videos as a destination, you’ll need more than having good SEO; you’ll need to train your viewers to tune into your newest content. That’s where the schedule comes in. Even though a viewer can and will watch your videos at every and any hour of the day, they’ll want to know when and how to keep up with your work.

Take KathleenLights as an example. On her channel banner, she indicates that there are new videos every Monday, Wednesday and Friday. This gives her fans the knowledge that she will have a new video for them to enjoy on those days.

Nerdist is another great example of this; they have specific types of videos on different days. You can get News from them Monday through Friday, on Wednesday you can catch The Dan Cave show and on Thursday, it’s the Because Science show. This schedule feeds and trains their viewers to look for this content on these days; they know it’ll be there.

Consistency with video releases will start to make your content an appointment for the viewer. TV has shown that an audience that makes an appointment to view your content is a high value audience. They are much more likely to stay longer, watch any advertising and give you, the content creator, more control over their watching habits. These viewers are mostly known as fans. They’re the ones that comment on every video, give you thumbs up and down and are more likely to share what they see with a friend.

TV has shown that an audience that makes an appointment to view your content is a high value audience.

The last takeaway is the idea of a lead-in. A lead-in is a video or show that leads the viewer to another video or show. A lead-in show will have mass appeal and will allow you to pull in viewers with the hope of keeping them. If the viewer likes the show they’re watching, it’s likely they’ll stay on that channel for the next show.

This works with YouTube, as well. If you make a video that a viewer likes, it’s more likely they’ll stay on your channel and watch the other content you have created.

TV shows that are lead-ins, at the end, tell the audience to stay tuned for the next show. This is like a little promo for sticking around.

As an added bonus, the longer someone stays on your channel watching your videos, the higher your videos will rank when searched for.

Although YouTube is very different from TV, the next time you watch TV, observe how you can apply the decades of experience TV has to improve and grow your YouTube channel. The similarities are great; however, because internet video is brand new relative to TV, not all acquired information will be applicable. What is will be YouTube gold.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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These Contenders May Challenge YouTube’s Dominance

YouTube has been the video streaming platform of the internet since its inception in 2005. Now 10 years later, web video is more ubiquitous than ever thanks to platforms like Facebook, Snapchat and Amazon Video Direct. Here, we’re going to look at these video platforms and see how they fit into the online video space.

YouTube’s dominance in the online video space has a lot to do with it’s simplicity, longevity and it’s largest asset; Google.

YouTube has long been the choice platform for web series, short films and vlogs since anyone can create an account and begin uploading and monetizing videos that can easily be found and searched both through its native platform and Google. It’s usually the first platform people think of when it comes to sharing video to the web, but as popular as YouTube is, there are other options out there that may better serve your specific purpose.

Facebook Video

Facebook Video allows any Facebook user to upload and share their videos with their network of friends and family natively on the platform. Facebook is favoring videos that are uploaded natively because the more people engage with your video in the News Feed, the more people stay on Facebook.

The sharing and tagging features of Facebook have increased the shareability of content, causing more and more videos to go viral through Facebook Video and further ingraining video into the social experience. At this moment there is no monetization feature, and videos generally have shorter lifespans than they would on the more searchable YouTube.

Snapchat

Even more ephemeral are Snapchat videos. The most unique feature of Snapchat is that the content created will expire within 24 hours of uploading, so followers are incentivized to actively watch the Stories so as not to miss out on the latest updates. The real draw to Snapchat is its collection of interactive and geo-location based filters, which is added to daily.

Many have turned to Snapchat as the place to go for vlogging, especially with the simple Snapchat Story feature, which allows users to add 10 second video Snaps to a published story in a snap (pun intended). Snapchat users can produce more content more quickly, without the expectation of a polished production. It’s the epitome of social video — created quickly, shared instantly, gone the next day.

Amazon Video Direct

Amazon Video Direct, is the newest player to enter the online video scene. Launching May of 2016, Amazon Video Direct is seeking to “[Help] content creators and visual storytellers reach millions of Amazon customers across hundreds of devices with the same distribution options and delivery quality available to major motion picture and television studios.”

While Facebook and Snapchat are making low quality, unmonetized video more prevalent, Amazon Video Direct is moving in the opposite direction with a platform that favors premium content and consistent output.

Once you fill out all the required information and distribution agreements, you can add your content to Amazon’s catalogue of video to be purchased or rented through Amazon. Though the platform is still new, this offering seems to be an ideal place for highly produced web series and films seeking distribution comparable to Netflix.

Summary

The landscape of online video has changed significantly over the past 10 years. Though YouTube still reigns supreme with online video when it comes to searchability and it’s Google backing, other platforms like Facebook and Snapchat on one side and Amazon Video Direct on the other are offering users unique features and benefits that may be a better fit for certain types of content.

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YouTubers: be careful what you sign

MCNs work hard to keep viewers on their creators’ channels to keep money flowing to their advertisers, their creators and, of course, themselves. But they’re not all benevolent giants looking out for their creators’ best interests.

Is your YouTube channel ready to join a Multi-channel Network (MCN)? If you get involved with a good MCN, you’ll be free to create your content without worrying about all the left-brain stuff that the network’s people are paid to do. But as great as that may sound, there are risks to joining an MCN. Make sure to do your research before you sign up and know your rights if you end up unsatisfied.

Before You Sign

“I‘ve been offered a great contract by a top MCN! This could be my ticket to fame and fortune!” True — but it could also be your ticket to a lifetime of indentured servitude. Before you even consider signing that bottom line, read over the contract as thoroughly as you can. Look for words and phrases such as “in perpetuity” and “indefinitely.” Be certain that the effective dates of the contract are clearly spelled out and that there are bilateral provisions for renewals. Also make sure that you have easy access to the people who can help you if you have questions.

Even if everything looks on the up-and-up to you, remember: you don’t speak legalese. Before you sign any contract, hire a contract lawyer to read it. This advice can’t be stressed enough. Always keep in mind, the person who wrote that contract was looking out for their own best interests, whereas the lawyer you hire will be the one looking out for yours. Binding contracts are something that you should never take lightly.

Take the advice that your attorney offers; don’t think “oh, they wouldn’t do that.” If they wouldn’t, they also wouldn’t be making you sign a bad contract. Your attorney can also advise you on what is expected of you under the terms of your contract and what you can expect to get paid.

Multiple MCNs have been known to include language in their contracts that make it extremely difficult and/or expensive for a content provider to leave.

Perhaps most important, talk to your attorney about an “out” clause. Multiple MCNs have been known to include language in their contracts that make it extremely difficult and/or expensive for a content provider to leave. Even if the contract works perfectly for you now, that may not be the case in the future, and if it’s a long-term contract — as many are — that should be a major concern. There are numerous reasons you may want to get out of your contract. For instance:

• If your MCN gets so many clients that you get lost in the mix

• If they get bought out by a corporation that doesn’t give you the placement you deserve

• A lack of transparency in your business dealings with your MCN

• If an offer comes down the pike that suits you better

• If you feel it’s time to get out of the YouTube biz or change the type of content that you want to create

Businesses change strategies all the time, and you don’t want to get stuck in a contract that no longer works for you. If your contract includes a way out for you — usually involving a 30- or 60-day notice to your MCN — then there shouldn’t be any problem getting out of it. However, if you didn’t get that written into your contract, you may have a problem and will more than likely need to consult an attorney.

Disputes and Existing Contracts

Be proactive in your dealings with MCNs so that you don’t sign a bad contract. However, if you’ve already signed a contract with a multi-channel network, it may be a good idea to take it to your attorney and see what your rights are if you do have issues in the future.

If you’re in dispute with your network, the most important thing you can do other than hire a dependable lawyer is to continue to uphold your end of the contract, even if the MCN isn’t doing the same. If you end up in court — and that’s a real possibility if you signed a bad contract — the judge will take your honesty and good faith into consideration when making decisions.

The bottom line is that it’s very difficult to back out of a contract you’ve already agreed to, so make sure you know exactly what to expect from your MCN, and what they expect from you. The results of a contract dispute will be case specific and depend on your particular contract.

Learning from Others

Even the largest MCNs have current and former content creators claiming that they were coerced into signing bad contracts, and there have been multiple lawsuits over these contracts. The biggest and most well-known dispute is that between YouTube creator Ray William Johnson and Maker Studios. Johnson was Maker Studios’ biggest draw and was the first YouTuber to hit five million subs. Seeing the success of its number one star and wanting to capitalize on him even further, Maker Studios, according to Johnson, attempted to pressure him to sign a new contract that limited his access to his AdSense account and would reportedly take 40% of his earnings. The contract also would have required Johnson to give up 50% of his intellectual property rights to the show and his other animated web project, Your Favorite Martian. You can read Johnson’s side of the story, along with PDFs of contract offers and emails here.

More than a year later, months after his contract had expired, Johnson claimed that Maker still had not returned the AdSense money that belonged to him.

Another big legal dispute involves the gaming MCN Machinima, which deals with a lot of very young YouTubers. Machinima, which has come under FTC scrutiny over its supposed deceptive practices and has been accused of taking advantage of the youth and naiveté of its partners by having them sign contracts with indefinite terms. This was first brought to light in 2013 by former YouTuber Ben Vacas, aka Braindeadly, who quit YouTube over his contract with Machinima. In his final video, Vacas stated, “I woke up today hoping to make a video, but I went into a call with Machinima this evening and they said that my contract is completely enforceable. I can’t get out of it,” Vacas tells the camera. “They said I am with them for the rest of my life — that I am with them forever.

“If I’m locked down to Machinima for the rest of my life and I’ve got no freedom, then I don’t want to make videos anymore.” The screen fades to black.

The video closes with a written message: “I’m really sorry guys, but I am completely powerless. If this is the last thing I say, please don’t make the same mistake as I did and always read before you sign something.”

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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5 super-niche YouTube channels we can’t stop watching

While many YouTubers try their hardest to appeal to the widest audience possible, the real trick is to narrow the focus.

You can’t be all things to all people, but you can be one ultra-specific thing that makes people wonder how they lived their lives before seeing an alien review movies or a chef make miniature versions of food.

https://medium.com/media/6cb34b6a87b69a4c20cfb99a48818cc5/href

BossLevel8

Movie reviews are popular on YouTube. And quite frankly, they are all pretty much the same with nothing really new to offer. What makes BossLevel8 unique is that they don’t review movies. They review movie reviews. On their series Critique the Critics, host Teq reads terrible and often bizarre movie reviews from critics who say the dumbest things. It ranges from reviewers who hyperbolize the good and the bad of a film to those who go too far to make lame puns out of movie titles to one critic who went on a long-winded rant comparing Hellboy’s head to rice cakes. I imagine he thought he was being super clever.

The idea behind the show is to point out how people shouldn’t take movie reviews so seriously. Critics can be idiots, too. The commentary is interesting, sometimes thought-provoking and always hilarious!

Currently, the format of the show is completely improvised. Teq doesn’t even see the movie reviews he discusses until the camera turns on. All the prep work is done by his partner in crime, Cojac. Originally, however, Critique the Critics was structured much differently. It was scripted, there were sketches, and they even gave out awards to good movie reviews. This complete change in format is why we love BossLevel8’s videos. They don’t get locked down into one style and stick with it forever. They are willing to change and innovate on a dime, so their videos always feel fresh.

https://medium.com/media/5d4f8341d0e8b87eeefe1c13b86716cc/href

Wisecrack

If movie reviews don’t do it for you, maybe you’d be interested in learning about the deeper meaning of popular films — as told by an alien. Wisecrack’s show, Earthling Cinema, is something quite unique. It starts with an extraterrestrial named Garyx Wormuloid hilariously and often incorrectly recapping a movie like “Frozen” or “The Matrix” before going deeper down the rabbit hole of the hidden themes and motifs that each film presents

Earthling Cinema is not the only series on Wisecrack’s channel. They also have amazing shows like Thug Notes, where you can learn about classic literature from the host, gangster Sparky Sweets, Ph.D.; 8-Bit Philosophy, which teaches philosophical concepts through the medium of video games; and their newest show, Wisecrack Edition, which tackles more philosophy hidden throughout TV, movies and pop culture. Wisecrack does an outstanding job presenting otherwise complex concepts in a way that’s funny, entertaining and accessible. This is what makes Wisecrack stand out. It’s a concept called tangential learning. If you present a normally unapproachable topic like philosophy in a context that people enjoy — like movies, games or comedy — you can get your audience to learn while they have fun.

https://medium.com/media/574d724a3b9c9a5a21a3753a8a96d553/href

Strip Panel Naked

With comic book movies popping up left and right, YouTube has seen a growth in channels willing to explain superheroes and villains to a casual audience. However, there’s one amazing channel that isn’t focussing on the movies, but rather the comics themselves. Strip Panel Naked is a series that takes a look at the tiny details that artists and writers put into the comic book medium. It explores what makes comics great at storytelling and showcases best practices from great comics creators.

Strip Panel Naked does a lot of things right. The host is engaging, informed and really makes the viewer not only notice little details, but also care about them. The videos help demonstrate that comic books are a unique art form. They’re complex and intricate. Every panel of a story is a deliberate choice in how it’s laid out, the colors that are used, the dialogue — or lack thereof — and more.

We guarantee you’ll walk away from his videos looking at comics differently. That’s why SPN is great. It’s so simple, but focussing on the smallest details of one piece of art can change how you see the entire art form.

https://medium.com/media/ff1c4e4bd03fcd29a4a14ec30e0f0689/href

Bistro Miniature

No doubt there are plenty of cooking channels on YouTube. Anyone can teach you how to bake a cake, but Bistro Miniature is a channel that makes food as small as their niche. They have a little kitchen where they make even smaller dishes. You can watch them artfully make miniature versions of roast beef, donuts, pizza and all manner of other tiny delicacies!

It’s weirdly beautiful and relaxing to see tiny scraps of food turned into delectable meals fit for a mouse.

What makes Bistro Miniature stand out is how they took a super saturated field like “cooking channel” and just added one little twist to change it into something new and interesting.

https://medium.com/media/a641589b24f7047ff5b8250709fdfd5c/href

Hydraulic Press Channel

Take a random assortment of items, a couple of funny weirdos and one powerful hydraulic press. What results is nothing short of wonderful! The Hydraulic Press Channel is exactly this, and it’s glorious! In every video, this Finish couple takes their hydraulic press and destroys anything and everything you can think of. Bowling balls? Smashed. Lightbulbs? Shattered. Diamonds? Crushed. Is there nothing this press can’t do?

What makes this channel awesome isn’t strictly how cool it is watching things being destroyed. The couple behind the camera is super entertaining. You can tell how much fun they are having in each video with their constant giggling and joking around. And the whole thing is shot simply, almost like a vlog that just so happens to involve a massive piece of machinery. At the end of each video, the two smash a silly clay animal which they claim is “extremely dangerous.” Their videos are incredibly fun.

These amazing channels have found their audiences not by making content in the popular genres, but by creating videos that are so specific — and often strange — that you can’t stop watching.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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How to make money reviewing products on YouTube

Want to build your own product review empire? Here’s how.

Want to make money online? Consider reviewing products on YouTube. YouTube gets more than one billion unique users a month and is the second largest search engine in the world. Many of those searches are people looking for reviews, unboxings and comparison videos of products they are considering buying. And video creators have figured out how to turn their passion into profit and build a side-income or even a full-time career reviewing products.

The riches are in the niches.

If you want to turn reviews into dollars, you’ll want to start a YouTube channel based around your passion in a specific niche. One of the biggest mistakes I see video creators make is being too general with the focus on their YouTube channel.

Pick a niche like toys, beauty, tech, pets, home decorating, collectables, then build your channel around that specific theme.

Sarah from Toy Reviews For You makes videos about vintage and modern toys and has built an audience of over 240 thousand subscribers with over 140 million video views! The smaller the audience, the smaller the revenue, so pick a niche you think will have big appeal.

Finding a niche and sticking with it will help you cultivate an audience more likely to purchase the products you review.

Start creating product review videos and posting them on YouTube.

If you pick a topic that you’re passionate about, chances are you’ll already have many products around your house that you can review.

Successful YouTuber Jared Mecham says that success on YouTube requires, “Consistent, creative, quality content.” Build a small library of videos and your views and subscribers will start to grow.

Build a community.

In addition to creating and posting videos on YouTube, you’ll need to engage with your viewers. Invite people to comment on your videos and subscribe to your channel. Ask what videos and product reviews they would like to see next. YouTube is a social network, and the best video creators do not just post content, they create community.

YouTube gives creators a place specifically to put an email for business inquiries. Brands know all about it and so should you.

Make it easy for brands to contact you.

Ideally you won’t have to buy all the products you review. Brands want you to make reviews and are willing to send you free review units if you give them coverage. You don’t need a large audience to get free products to review, especially if your channel is focused. Fill out the about page on your YouTube channel and make sure to include an email for business inquires.

On my tech channel, THiNK Media TV, companies and brands email me every day inquiring about having their tech products reviewed on my channel. Remember, the more focused your channel is the better.

For example, Jabin from the cooking channel Postal Barbecue was able to get over $750 of free BBQ related products to review, yet his channel had under 500 subscribers at the time. What is his secret? Focus.

He posts consistent, quality, content, and his channel is very focused on everything BBQ. Then he emailed companies he was interested in working with and after reviewing his YouTube channel, they agreed to send him complimentary products to review.

The top three ways to monetize your YouTube channel and videos.

After you’ve created several videos, it’s time to join the YouTube Partner Program. All you need to do to get started is enable your channel for monetization, and you’ll receive your share of the income from advertising on YouTube.

Enabling YouTube ads on your videos is just one way to monetize your content, and in my opinion, it’s not the best way. The amount of money video creators make per view varies greatly, but you can expect to make around $2 for every 1000 views on your videos. At that rate you would need a million new video views per month to make $2,000, and getting and sustaining that number of views is a huge challenge. However, there are other ways to make money that will build your income much faster than YouTube ads alone.

The next way to monetize your content is with affiliate marketing. Simply apply for an affiliate program like Amazon Associates and you can earn up to a 10% commission on any sales that occur after a visitor clicks on your link.

Affiliate marketing is one of the primary ways product review channels build their income quickly. Marques Brownlee from the YouTube channel MKBHD is a great example of how to include affiliate links on your YouTube videos. Whenever you make a product review, include your affiliate links in the description.

The third way to turn product reviews into dollars is with brand deals and sponsorships. In this case, a brand will pay a video creator to create a video highlighting their product. This relationship can be directly between the video creator and the brand or set up through a third party marketplace like FameBit.

If you have over 5,000 subscribers on YouTube, you can create a FameBit account. Inside the marketplace, you can search through sponsorship opportunities in categories like tech, health & fitness, beauty & fashion and pets.

FameBit is just one way channels with more than 5,000 subscribers can connect with brands.

Video creators can then send proposals to the brand about their creative idea for highlighting the product. If approved, the creator gets paid a predetermined fee for creating the video and usually receives the product for free as well.

For brands, working with video creators is one of the best forms of modern marketing. Social media expert Gary Vaynerchuck says, “Influencers are a tremendous way to build brand equity and get the word out there about your product, especially if you are trying to spread the word to a specific audience.”

Be careful when accepting brand deals. Be transparent with your viewers and don’t betray their trust. If viewers think your opinion is for sale, they’ll stop trusting you and your hard earned viewer loyalty will vanish.

Now it’s your turn.

Each of these separate revenue sources may not bring in a lot on their own, but combining all three can quickly add up to a substantial income. The internet and platforms like YouTube have made it possible to turn your passion into profit and your creativity into a career — but you have to do the work. Building your influence on YouTube takes time, hustle and heart. Be consistent, focus on adding value to your audience and always keep learning. Now press record and start creating.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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How Personality-Driven Content Can Build a Successful YouTube Gaming Channel

Drawing attention to your YouTube gaming channel can be difficult, but if you learn how to infuse the right amount of personality into it, you’ll have a much easier time standing apart from other gaming channels.

It’s no secret running your YouTube gaming channel can be both thrilling and daunting at the same time. While it’s rewarding to record and edit gameplay that entertains your viewers, you must also deal with the constant challenge of getting noticed and setting yourself apart in the ever-expanding sea of YouTube gaming videos. How can you grow your channel and attract more viewers when you’re competing with thousands of other gamers putting up content on Google’s online video platform?

The answer is simple in theory, but harder in practice; Add some personality to your channel. By developing a dynamic on-screen persona or by amplifying unique characteristics about yourself, you have a far greater chance of reaching more viewers who are attracted to the specific way you talk, act and react while playing video games.

After all, PewDiePie didn’t get to over 46 million subscribers and more than 12 billion views by being tame and reserved.

How to Establish Your Channel’s Personality

Personality is a driving factor for building a loyal audience for Rooster Teeth’s Achievement Hunter and Funhaus brands. James Willems, a Funhaus member, noted how their brand has managed to attract and keep an audience of dedicated fans based on being true-to-life but amplified versions of themselves, a tactic he recommends other YouTubers emulate if they want to separate themselves from other gaming creators.

“Being genuine on the internet is something people like,” James explained in an interview. “Being [disingenuous] about something on the internet is sniffed out almost immediately. The more you can do to make it seem like, ‘Hey, this may not be who I am all the time, but you’re genuinely seeing me…,’ I think people appreciate that, because then they kind of learn to know you.”

“If you’re lucky enough to build an audience, and you’re lucky enough to meet some of your community or some of your fans in real life, you don’t want it to be jarring. You don’t want them to walk away feeling like they were disappointed meeting you because they like the person they see on the screen more.” — James Willems

At the same time, James cautioned creators from being too extreme with their personalities, which can seem fine on camera but may seem dishonest in person. “If you’re lucky enough to build an audience, and you’re lucky enough to meet some of your community or some of your fans in real life, you don’t want it to be jarring,” James explained. “You don’t want them to walk away feeling like they were disappointed meeting you because they like the person they see on the screen more.”

Geoff Ramsey, co-founder of Achievement Hunter, also added how YouTube gaming creators can choose to create an online personality that’s different from their personality offline. “Some people feel comfortable amplifying their personalities on camera or creating a character that gives them the freedom to explore relationships in ways they wouldn’t necessarily be comfortable with in their personal lives,” he said. “Others want to keep their offline life and persona as separate and personal as possible.”

How to Pick Relevant, Complementary Games

Being selective with the games you play can be important to enriching your personality. Geoff explained how Achievement Hunter’s members view games as vehicles to help create personality-driven content, especially open-world or sandbox games like Minecraft or GTA V, which “enable us to leverage creativity as a tool.”

Bruce Greene

He believes other YouTube gaming creators should consider playing these types of games, adding, “The more opportunities you have to engage in the game’s world, the better the content.”

Funhaus, on the other hand, doesn’t rely on games to drive their channel’s content. While the channel has, as Bruce Greene explains, become something of a Mystery Science Theater 3000 of YouTube gaming channels since they tend to play poorly-rated games, the Funhaus team can work with a variety of titles because they focus on personality-driven comedy.

“There are videos that I’ve edited where they’ve started with the game as a jumping-off point and expanded on a narrative that is in no way related to that game,” explained Funhaus’s Elyse Willems. She mentioned how these types of videos are perfect for editing as she has an opportunity to create silly visuals related to the jokes the Funhaus team members make on-camera, as opposed to dealing with just game footage.

“There are videos that I’ve edited where they’ve started with the game as a jumping-off point and expanded on a narrative that is in no way related to that game. “ — Elyse Willems

How to Stay Consistent and Deal With Haters

One of the biggest problems with developing your on-screen personality, however, is staying consistent. Greene expressed a need for creators to evolve their content over time while staying within the bounds of the personality you’ve set up.

“I feel like that’s the challenge there, actually expanding on what you can make on your channel and getting people to watch it,” Greene explained. The solution? Geoff suggests a “slow, measured evolution,” because most audiences are “understandably resistant to change.”

And as for those attacks on your online personality which you’ll undoubtedly have to deal with? Geoff’s invaluable advice is to simply ignore it and move on: “Life’s too short to be offended by strangers you’ll never meet, who feel comfortable judging from the anonymity and safety of a computer screen.”

Parting Words

Leveraging you personality for more views may seem as simple as being yourself, but there’s more to consider. The more intentional you are about how you present your content, the more thoughtful and original your videos will be. Keep this in mind, and you’ll be making standout gaming videos in no time.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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How Beauty and Lifestyle Vlogger Jeanine Amapola Gets Things Done

Beauty and lifestyle vlogger Jeanine Amapola explains the exact steps and tools she uses to create videos, which have so far garnered her over a million subscribers to date.

Every single day across the world, over a billion people tune in to YouTube to watch millions of hours of videos. And yet the majority of these people may never make a video themselves to upload to Google’s online video platform. Consequently, most YouTube viewers don’t consider how much work is involved in producing and creating the videos they so much enjoy.

But all you YouTube creators contributing to the site’s 400+ hours of uploaded content per minute know better. For you, developing a video idea, filming and editing it, and getting the final version uploaded with an appropriate description and thumbnail can be your biggest challenge. Of course, a plethora of technology and tools has certainly made creating these videos easier. However, it takes a skilled creator to not only pick and choose preferred production tools, but also set up an efficient video production process.

Beauty and lifestyle vlogger Jeanine Amapola seems to have figured out what works — for her at least. In an interview with YouTuber, Amapola revealed her exact process for producing, filming and editing her videos before she uploads them to her channel of over 1.2 million subscribers. Here’s what she had to say about her production process and how other YouTube creators can follow her same techniques to improve their video content.

Why do you think production and post-production are so important to video creation?

“Visuals are key! It’s what keeps the viewers engaged and wanting more. If your content is higher quality, people will notice and will appreciate it. It is also basically required on YouTube now to have good production and post-production work.”

What does your current production workflow look like, step-by-step?

“I start brainstorming video ideas, see which one works well for that week, and begin filming. I sometimes hire someone to help me film if I can’t do it all on my own. Once I film, which usually takes about 2–3 hours or so, I import it to Final Cut Pro X and edit for about 3 hours. Once it’s done, I upload it to YouTube. While it’s uploading I start editing my thumbnail and trying to make that very captivating. Then I fill in the description box of my video. Once everything looks good, I schedule my video to go live for whatever day I usually upload, which is Saturdays and Wednesdays.”

You mention you “see which videos work well for that week” before you record. How do you determine this?

“I don’t copy other people’s videos, but as I scroll down my subscriptions, I see what other people are doing and if it works well for them, then decide if I want to make my own version of it. I also always upload my videos based on each season. That always gives me ideas of what works well for each week. Currently [August 2016], it’s back to school season, so my videos will be based off of that.”

Jeanine plans her content based on what people are looking for at the time. For example, in August, Jeanine loaded her channel up with back to school videos.

When you hire someone to help you film, where do you hire them from?

“I actually hire film students from my college. It gives them experience and they aren’t crazy expensive for me either.”

How has your workflow changed over time? Have you abandoned any routines or developed new ones?

“Definitely! I used to film with no plan at all. I would just randomly decide what I was going to film that day and just sit down and film. I now always have a list on my phone of what I’m going to film and what steps I’m going to do so I make sure I cover everything.”

Do you plan to implement any new workflow practices in the future? If so, what are they?

“If I do implement anything, it would be to work on my pre-production planning a little bit more than I already do. Maybe do a shot list, storyboard and more research on what video I’m going to put up to see if it’s been done before, and if so, how has it performed. I sometimes just plan things so last minute that they don’t work out as I planned. Pre-production is very important in YouTube!”

Jeanine isn’t shy about naming shooting and equipment as her least favorite aspects of making YouTube videos. “Least favorite: filming, working with lighting, buying new equipment and making thumbnails.”

What’s held you back from improving your pre-production already? What would you recommend to other YouTube creators in the same situation?

“I think it’s just not how my brain works! I am more of a post-production person, so planning and scheduling stuff is a bit of a struggle for me. I think I would recommend someone to just map out their video as best as they can beforehand so shooting goes as smoothly as possible and you don’t end up forgetting certain shots.”

“I sometimes just plan things so last minute that they don’t work out as I planned. Pre-production is very important in YouTube!”

What specifically does your post-production schedule look like?

“As soon as I’m done filming, I import my footage into Final Cut Pro X and begin looking at the footage to make sure everything looks good. If it doesn’t, I plan whether I will re-film or just make it work. Editing takes about 3 hours or more, since I have to make sure the video is a good time limit, find [creative-commons] music, and cut out any mistakes.”

“Once my video is done, I export it and upload it to YouTube; while it’s uploading, I begin editing my thumbnail on PicMonkey.com. I make sure it’s a colorful and catchy thumbnail. Then I edit the description box on my video and make sure it’s filled with all the correct tags and information, then schedule when it’s going to go live, and that’s it! It’s a long process, but it’s worth it.”

What would you change about your post-production workflow if you could?

“I honestly am fine with my post-production workflow. I think it usually goes smoothly for me, and it’s my favorite part of the whole process. I love editing, so I enjoy post-production.”

Jeanine stresses the importance of pre-production. “I now always have a list on my phone of what I’m going to film and what steps I’m going to do so I make sure I cover everything.”

What are your favorite and least favorite parts of production?

“I love YouTube, but there are definitely pros and cons to it! Favorite: editing, seeing the comments from my subscribers once I upload a video, acting in the videos and collaborating with my friends. Least favorite: filming, working with lighting, buying new equipment and making thumbnails.”

How do you continually educate yourself?

“I use YouTube always. It’s the best place for me to get educated and find more tools. I learn from YouTube new ways to edit, which camera I should get next, which lenses are good for certain shots and tons more info. YouTube is perfect for it all!”

If someone wanted to follow in your footsteps, what tips would you recommend to them?

“Definitely focus on an upload schedule and try to stick to it, make sure your thumbnails are bright, colorful, and captivating, try to think of original content that you truly love, and most of all, be yourself! There’re so many other channels on YouTube, so if you copy someone or aren’t fully genuine, people will see right through you. Do your channel because you love it and it’s fun, not for money and perks. Lastly, just have fun with it!”

“Do your channel because you love it and it’s fun, not for money and perks.”

Making YouTube videos every week — or even every day — can be a challenging task for content creators. In order to upload content regularly and continue growing your audiences, you should focus on optimizing your production process as best as possible. When something doesn’t seem to be working, YouTubers look to other creators who, like Jeanine, are successfully maintaining popular channels for video creative advice.

Of course, you should also remember to do what works best for you as an individual creator when it comes to your production workflow. Do some research, try new techniques or tools and stick with what works. Your channel will thank you.

YouTuber Magazine is a digital periodical. Subscribe here to have the next full issue delivered for free.

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