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Conspiracy Theory: The Dark Inner Workings of The Creator Summit

The YouTube Creator Summit is back. This invite-only gathering of content creators has become famous for networking opportunities, inspirational speakers, and swag bags. Those who aren’t invited are itching to get a peek at what goes on at the famed event. Of course, there are videos, with smiling YouTubers having a good time and showing off their cool new gear. But what goes on behind the scenes? What evil strings could the puppet masters be pulling? I’m glad you asked.

One theory is that that The Creator Summit is earnest — a straightforward approach to helping YouTubers create better content for the site. Proponents of this storyline suggest the summit is like a film school crash course, all focused on correcting the most pervasive problem in the vlogosphere: jump cuts. Jump cuts, a staple of YouTube culture, were once taboo among those who created video. Could it be that the Creator Summit is just hours on end of lectures, workshops, editing seminars and film screenings designed to teach this basic bit of film theory?

Others speculate the Creator Summit is where influencers gather to discuss making new, weird types of money. That’s right, BitCoin, LyteCoin and DogeCoin better watch out. Some believe that YouTubers are hard at work, creating a new heavyweight in the crypto marketplace: the TubeBuck. If TubeBuck takes hold, expect it to get support from big name influencers. This theory begs a worrisome question: If TubeBuck were to gain enough popularity, could it have the potential to destabilize the world economy, crashing global markets and putting the nail in the coffin of YouTube’s greatest enemy — Network TV? Only time will tell.

But what if there’s actually no shadow curtain?

But what if there’s actually no shadow curtain keeping the people from knowing what’s happening at the Creator Summit? How could that be, you ask? Simple: The Creator Summit itself doesn’t actually exist — because there are no creators! Could it be that the most followed channels on the site are actually hosted by powerful VFX renderings created with special effects programs? They aren’t actually real people at all, just sophisticated computer animations? What if PewDiePie is just 1’s and 0’s? What if Boogie2988 was created in After Effects? What if LaurenzSide only exits inside a hard drive? Would we really be that shocked to find out that Mr. YouTube himself created all these channels to give the illusion that you were watching different points of view, when really all roads lead back to his singular voice? If you’ve been paying attention, it wouldn’t shock you at all.

One thing is certain; we’ll never really know what’s going on at the Creator Summit until we attend it. Up till then, we’ll only be able to speculate. So, in the interest of truth and transparency, I volunteer to be invited — to be put up in the supposed ‘hotel’ where supposed ‘creators’ meet and discuss the supposed ‘website’. I implore you, Mr. YouTube, if this event is real, invite me so that I can give my readers a glimpse of Truth and get in on the ground floor to become the first TubeBuck millionaire.

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GIFs are Improving Modern Language. Here’s How.

Early uses of animated GIFs online were mainly for decoration. Web designers unironically plastered their sites with tacky, digital animations seemingly in a competition to see who could make their website the loudest eyesore on the internet.

Almost all of these sites are gone or updated by now, but you can get an (admittedly toned down) idea of this period from the still-functioning website for the 1996 film Space Jam.

The point is GIFs were decorative, not conversational.

That changed in recent years as social media users saw the inherent potential in GIFs being used for reactions and personal expression — a visual analogy to emphasize or clarify your current state of mind.

Occupying the space between a still image and a full-on video, there are many technical reasons the GIF format became popular in communication. They capture your attention more than a static image, and they have the ability to autoplay in a loop, making them perfect for delivering responses in a context where timing is critical. A witty retort that forces you to click play on a video clip would undoubtedly kill — or at the very least maim — a joke. Moreover, GIFs are silent, which makes them less intrusive and more accessible. You don’t need to crank up the volume or grab headphones to understand a bundle of looping frames.

An Unexpected Comparison

As they’ve increased in popularity, many platforms like Twitter and Apple Messages have added GIF search engines directly into their service. Finding that perfect looping moment to express yourself is now only a few taps away, furthering the GIF’s place in modern language. They’re a quick, fun way of communicating nuanced emotions in a short visual moment. In fact — — if I may get super pretentious for a minute — I’d like to attempt a comparison between this modern use of reaction GIFs and (hear me out) the Mona Lisa.

In “Words On The Move,” author and linguist John McWhorter explains how medieval paintings often feature people whose faces lack any expression. They are stoic subjects who refrain from displaying anything other than the broadest of emotions. “It would never have occurred to a painter like Giotto to depict the full range of human expressions,” McWhorter writes. “Art was less about you, him, or her than about that: grander things such as religion and commemoration. We cherish the Mona Lisa as one of the heralds of the new era, with that smile we can imagine someone curling into near the middle of a good first date.”

Art moved from grand and broad to individualistic and personal. Reaction GIFs, then, are a logical progression of this idea: using imagery to express specific, nuanced emotions. Used in this way, GIFs are more language than art, and McWhorter writes that, like art, “human language has always and forever been getting personal.” GIFs are yet another example of how our language is continually changing with the advancement of time and technology.

When Words Fail

It can be difficult to adequately express all our complex emotions — how excited, upset or anxious you are about something — over a tweet or text. Attaching a GIF of someone who looks or acts the way you feel can serve as the visual analogy needed to emphasize your current emotional state, so everyone knows precisely how happy eating that pizza made you or how stressed you are about that exam tomorrow.

Reaction GIFs help with clarity in other ways, too. Spend any amount of time on the internet or texting a friend, and you’ll inevitably experience a circumstance where someone misinterprets someone else’s words, projecting an emotion that wasn’t there when the author wrote them. Adding an accompanying GIF of a pop culture figure manifesting your exact attitude instantly clears up any confusion.

The phrase “thank you” can be delivered casually, sarcastically, with heartfelt sentiment or with the air of triumphant validation, and there are plenty of GIFs available to make your specific intention clear (many of which originate from The Office).

As our technology evolves, so too does the way we communicate with one another. Animated GIFs have evolved from a fun file format to an exciting part of modern language. They say a picture is worth a thousand words. Imagine all that can be expressed with these quirky bundles of looping images bursting with personality.

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Guide: How to become the biggest YouTuber ever

So you want to be the world’s biggest YouTuber, huh? Well good news, you’ve come to the right place. I’ve got here for you a nice easy guide with a few simple steps. If you follow them correctly, you can expect to dethrone Pewdiepie in a matter of weeks.

The what:

First thing’s first: If you want to get big for making content, you’ve got to make big content. While you can find everything from Spider-Man/Elsa romcoms to puppy daycare videos on this site, there are a few things that will always be gold.

Storytime videos are chief among these. The catch is, you have to make sure that your story is hardcore dramatic. Interpret this as you will, though. Whether it’s an intense story or just an intense delivery, if you leave your viewers thinking you were either viciously wronged or a hero in action, you’re all set to go.

If stories are less your style, there will always be a rampant market for drama. This is another category you can take in two ways. The first path is to be the drama. This is, by far, the easiest thing to do. Most viral stars who hit it big this way make it look like they’re not even trying. Try vlogging a corpse, starting beef with someone who doesn’t know you, or just being egregiously racist. You can reliably count on any of these shortcuts to get you the kickstart you’re looking for. Otherwise, you can dish the drama. Create a news show entirely out of online issues, giving your opinion on whatever you’d like, and watch the clicks roll in.

It’s these categories, ASMR, challenges, gaming, and the like that are inexplicably evergreen here on the web. Whatever you choose to do, you have to make sure it stands out. Really, viewers are going to see your content before they see you. While your personality is what keeps them in the long run, the meat of your content is what’s going to pull them in in the first place. After all, any video could be a viewer’s first, so you have to ensure that every upload you put out there could be a good entry point to hook a new subscriber.

The when:

All that aside, one-hit-wonders are rare on YouTube. You can’t just upload a video, vanish for a few months, and come back with another one, expecting to make it big this way. You’ll want to have something out every week; multiple uploads in a week are going to look even better for you. Consistency in everything is key. Try to set a weekly schedule and stick to it so your viewers know when to pop on by and see what’s new. This isn’t even taking into account things like blooper reels, extra vlogs, second channel uploads, or anything like that. Even if you’re just a solo creator without a production crew, you’ve got to have the goal of weekly high quality content without fail.

The how:

It doesn’t matter how good your content is, it still has to have the production quality to make it watchable. It’s 2018; most cell phones come with at least a 1080p camera. Laptop webcams are a thing of the past. Unless you’re classic Miles McKenna embracing low-grade footage for its novelty, you need to get on the HD train, or even 4K if possible.

Good quality audio is crucial to any video. An external microphone is always going to sound better than the one built into your camera.

That being said, there’s more to the perfect setup than your resolution. Your filming background has to be absolutely pristine. It doesn’t matter how fake it is, you just need to give the appearance of being rich and tidy at all times. If it’s cluttered, boring, basic, or off-putting in general, viewers are going to get tired of it and click off.

Don’t forget to think about lighting when getting ready to film. If you can’t use light from the sun, store-bought is fine. Pick up a couple of softboxes or a nice ring light and you’re going to be all good to go — in terms of visuals at least.

You simply cannot forget your audio. ASMR through your camera’s onboard mic just doesn’t cut it. You’re going to want to get an external microphone, and you HAVE to be sure it syncs up with your video. The second things slip up and your voice is coming out of your closed mouth, it’s all over.

The who:

The easy stuff is all out of the way now, so let’s get introspective for a bit. Who is making this content? Before you answer with any sort of deep or honest response, make sure that it’s the right thing to say. You have to be absolutely genuine on camera. You’re not genuine in real life? You’re going to have to fake it. You’ve got to be quick, funny, and emotionally open. You’ve got to be able to make your viewers believe that you feel a deep connection with each of them personally, whether you know of their existence or not. Viewers don’t tune in because they want to slow down for a bit, or be bummed out, or feel detached. You have to keep it fast and upbeat, keeping viewers engaged at each and every frame.

The exception, of course, is being genuine while not being fast and upbeat. You can bring things down, but only if you bring the viewers down with you. If you’re going to be open about a bummer, you’ve got to get the viewers involved so that they feel that bummer right along with you. Otherwise, they won’t hesitate to turn off the sad guy and click away to their recommended bar.

This high-speed high-energy high-quality high-entertainment energy can’t stop just because you turn your camera off. You’ve got to be sure that you keep up this constant engagement at all times, even when you’re not rolling. YouTube is no longer just about the platform; it’s all about the life brand you’re creating. If you’re not going to keep it up on all social media platforms at all times, you can kiss your hopes of that sweet sweet YouTube money goodbye.

If you’re keeping your brand alive at all times, you know what that leaves time for? That’s right: nothing. If you’re not filming, you’d better be editing. If you’re not editing, you’d better be scripting. If you’re not scripting, you’d better be filming. You have to stay on that grind. If you’re looking to be a full time YouTuber, you’re not looking at 40 hour weeks; you’re looking at 168 hour weeks — more if possible.

The now what:

So you’ve got your content. You’ve got your production setup. You’ve got the personality. The next step? Getting someone to actually see it. Social media is your best friend from here on out. As soon as a video goes live (which, if you’re not doing during peak hours, you might as well not do at all), have a blast go out on Instagram, Twitter, Tumblr, LinkedIn, Facebook, Words with Friends, Myspace, whatever you’ve got. And you’d better not be planning on posting about it once and stepping away. Persistence is key. Someone sees a tweet about your sweet new unboxing video once? They might forget it. They see it twenty times in a row, pinned to your account, and promoted to their feed? They’ll remember it. But a middle ground is probably ideal if you don’t want to get blocked. You’ll want to have semi-regular reminders going out every day or two, at least until your next video is live and you can start the process all over again.

Uploading a new video is just the start. Promoting videos and networking on social media will also take time and energy — and caffeine.

Now, yes, social media is going to be your bestie, but you’re going to need to chum it up with everyone else on it, too. Networking needs to be in your bones from here on out. Pass out cards at conventions, on the street, in a bed in post-op. You never know where your next influencer friend is going to be. Collaborations and shout-outs are going to get you in front of a whole new audience. Going to guest in a video with someone with a similar subscriber count? Get ready to potentially double your viewers. Finally, friendship has a purpose. Plus, the more you collab, the more faces you get in front of, the more people may want to collab with you. The spiderweb of networking just never ends.

The real how:

There’s no reason to be shy about it. We all know the reason to be on YouTube is that good good ad revenue. The big question, though, is how much money and effort should you be willing to drop to get there? If it takes money to make money, just what all is it going to take? The easy choice is to go the Emma Blackery route: charge an expensive DSLR to a credit card with no way of paying it off, wait six years, then have over a million subscribers and multiple international tours. That’s always going to be on the table. No matter how vehemently she advises against it, it seems to have worked out well for her.

If that’s not in the cards for you, it’s a tough balancing game. This is where things are going to get tricky. It’s easy enough to know all the right steps to become popular and profitable if you’re the right person. It’s something else entirely to be practically able to get there.

YouTube success, mental health, and general life stability exist on a triangle, and most of us can only afford to pick two of these at most. Do you have enough money to invest in yourself and your content while not living in financial peril? Great. Do you have the extra hours in your week to plan, film, edit, upload, and manage your content without running yourself into the ground? Sweet. Do you want to live a life spending money on the important things, being happy and healthy and content with where you are? That’s cool and all, but YouTube might not be the best career for you.

The fact is, it’s a long road from launching your content to seeing any sort of return on your investment. If you’re in it for the love of the sport, fantastic, but you’ve got to be prepared for a lot of work, time, and possibly actual money to go into what you’re doing before you can expect quantifiable success.

With the huge commitment of making both consistent and quality content, you really have to be something special to make it all the way to stardom.

Then again, you already are, aren’t you?

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Guide: 10 YouTubers That Deserve More Subs

With bigger YouTubers taking over the internet nowadays, it can feel overwhelming to try to find small creators who make quality content in the huge pool of YouTube channels. It’s easy to overlook so many small YouTubers who make content just as valuable and entertaining as the ones with millions of subscribers.

If you’ve been wanting to branch out and find some smaller creators with amazing videos, look no further. These ten YouTube channels with under 100,000 subscribers deserve your attention!

1. Mermaid Queen (Jude)

https://medium.com/media/12dbbeadeb4298ca6d4df3482ad052e7/href

Jude is a queer, nonbinary, and body-positive creator who has recently been sweeping the internet with her thoughtful discussions on all kinds of social justice news. You may have seen the #NotYourBefore hashtag on Twitter that she started upon the surfacing of the new Netflix show “Insatiable,” which features a fat girl getting skinny and getting revenge on her bullies. This hashtag is just one of the many ways that Jude puts her voice out there to make an impact on the world around us. The hard work Jude puts into her videos is evident; she is the truest and purest form of an online influencer. She leads important discussions on gender, sexuality, body-positivity and mental health, while also balancing her content with lighthearted chats and artistic voiceover vlogs. If you want to feel heard, valued, and inspired, Jude’s content is here for you, for whatever you’re going through.

2. Beth Blvd

https://medium.com/media/9d7014467499454d0a657c63f87d1445/href

Some days, you need to just sit down and watch a carefully constructed compilation of otherwise mundane tasks to appreciate how beautiful everyday life is. Other days, you want to go on a date and Tinder just isn’t buzzing. Beth’s channel is the best place to go for both. She creates calm, aesthetically pleasing vlogs of her life with honest commentary about her emotions and her personal philosophies on life. She’ll also take you on “Coffee Dates” every month, in which she’ll sit down with you to update you on what’s going on in her life and what she’s learned from it. Her work effortlessly balances on the line between simple and breathtaking. She’s not just your ordinary YouTube filmmaker or vlogger. Both beautifully unsettling and deeply fulfilling, each one of her videos will make you think, feel, and appreciate the little moments in life. Her video content is true artwork, and you won’t find anything else quite like it.

3. TheLetterFifteen (Théo Evans)

https://medium.com/media/589e4c93825af925469e15a004d39342/href

Théo Evans is, by far, the most entertaining vlogger on YouTube. His videos are the perfect combination of strange, hilarious and unpredictable. His simultaneously dry and bouncy humor drives all of his videos and gives him a unique voice that is completely his own. The vintage Nerdfighter-esque vibe of his channel helps foster an intelligent, niche and engaged community, even in such a small corner of the internet. The ability to foster such a tight-knit community with just 1,000 subscribers is rare and special, and it’s a phenomenon you definitely want to get yourself involved in. After being on YouTube for years, you may think you have seen it all, but Théo’s videos will make you laugh like no other.

4. NiceOneFransi (Franzi Beck)

https://medium.com/media/4caf50b5d1bee588e8c538992b8aefe7/href

Franzi’s channel is a balanced collection of music, comedy, storytelling, acting and social commentary. She’s beyond talented when it comes to her strong singing, songwriting and instrumentals, often times in the form of a musical parody. Beyond her musical talent, her vlogs are clever, meaningful and comical, all in one. Alongside her music and acting career, she satirically discusses relevant social issues. As a mixed race German woman, she brings a unique perspective to topics of culture and privilege, while also managing to keep her audience entertained. These videos are perfect if you want a good laugh mixed in with the occasional musical performance.

5. AConnMann (Connor Manning)

https://medium.com/media/b4460fe8d3f5b63bc7d72690b9062aa5/href

For more introspective viewers, YouTube can function as a form of free, virtual therapy. Connor Manning’s vlogs are reflective, articulate and truly life-altering. They will push you to become a better, more fulfilled person as you walk alongside them in their journey of self-discovery and internal growth. Their vlogs range from serious discussions of mental illness to their own experiences with gender and sexuality as a bisexual non-binary person navigating through the world. Much of their content stems from their own hardships and experiences, and they use their own life’s context in order to give well-rounded advice to their viewers. Connor and their community on YouTube provide a safe and hopeful environment for those who are struggling, and their videos serve as a reminder to keep living and keep growing. Watching their truthful and wholehearted reality checks has the power to inspire and heal. Do a service to yourself and spend a couple hours indulging in their videos — you won’t regret it.

6. Arielle Jane

https://medium.com/media/ab5fd683d036fde81eae0b960cd48646/href

Arielle’s channel is pure fun and games for viewers who enjoy that brand of carefree video content. She posts fun DIY videos of her attempting beauty trends interspersed with adorable videos of her cats that will make your heart burst. Her wit and hilarious crafty screw-ups are sure to keep you laughing until your stomach hurts. In her videos, Arielle is willing to put herself in the spotlight and inevitably embarrass herself trying new things to make her subscribers feel capable of tackling intimidating DIY tasks. Meanwhile, she’ll give you helpful advice from her own experiences for when you approach these beauty hacks on your own. Though small now, her numbers are on the rise, and for good reason. The act of trying new things in truly good spirit is reminiscent of the original point of YouTube — to have fun with your content — and the effect on its entertainment value shows. Arielle is the comic relief everyone needs in their subscription feeds.

7. Jackson Bird

https://medium.com/media/39ccd8c19a78adc6e53babae4cf2236d/href

Jackson Bird primarily makes lighthearted and educational LGBTQ+ content as a transgender man, while also contributing to BookTube and running a video series called, “Will It Waffle?” wherein he attempts to cook random food items in a waffle-maker. His channel is the perfect combination of education, passion, and humor. Jackson will scratch your itch for both nerdy content and comprehensible education for both LGBTQ+ folks and their allies. He pushes for acceptance, normalization, and celebration of trans people, as well as providing helpful and specific resources for his younger trans viewers. His videos are not only entertaining and educational for everyone, but also extremely important for the queer and trans communities. These videos offer insights into the experiences of an underrepresented group, and they deserve more traction.

8. Abbie Bosworth

https://medium.com/media/69c2ee7ed62587b288274a98a1be1889/href

Abbie Bosworth is a gifted singer/songwriter and a passionate creative. In addition to her charming voice, she discusses a multitude of topics, including mental health, psychology and sexuality. She brings a hopeful twist to the struggles that any young adult is going through, one main theme being identity. For those who love personality tests and self-identifiers, one of her notable trademarks is the exploration of Enneagram types, for which she released a song per type. You’ll get to know Abbie so well through her vivid genuineness online that she’ll feel like a close friend almost instantly upon browsing her channel. As she’s figuring out her own path to happiness and fulfillment, she gives you interesting perspectives to help you do the same.

9. ItsRadishTime (Taylor Behnke)

https://medium.com/media/bbad5be1988e2b650233a8c8de1c67c0/href

Taylor Behnke’s channel is filled with social justice, politics, and well-executed storytelling. Her wise and reflective stories will always lead you to a new perspective on the world around you. The confidence and honesty that she exudes in her videos creates a reassuring atmosphere for any viewer listening to stories from her life. Whether you’re looking for commentary on race, professional advice or pure introspective fuel, Taylor has a collection of videos for you. She’ll teach you how to navigate the world of adulthood while also sharing beautifully constructed narratives from her own experiences to inspire you. If nothing else, her voice is so gentle that the sound alone is therapeutic and comforting. Regardless of what they’re about, these videos will leave a lasting impact on you.

10. Christi Kerr

https://medium.com/media/d985b68578468642b598400fc5faa03c/href

If you’re a fan of the sit-down-and-chat vlog side of YouTube, Christi Kerr is a great new addition to your list. Her video topics are distinctive from other discussions already occurring on YouTube; these talking points come from any idea that crosses her mind for even just a moment, and she constructs it into an eloquent and meaningful conversation. The rawness of the videos makes it feel like you’re sitting down with a close friend who you can tell any thought that crosses your mind and draw some kind of significance from it. Her vlogs are a great way to open your mind to ideas you’d never have thought of alone and to learn more about yourself through them. Let yourself explore these new conceptualizations of life and subscribe to this growing channel.

These ten channels contain something for every kind of YouTube viewer and will brighten your subscription feed with new and exciting content. Refresh your outlook on the platform by looking into some of these blossoming small creators.

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A Different Approach to Getting Views for Your Educational YouTube Channel

As one of the biggest search engines on the internet, YouTube is the first place many people go to if they need to learn how to do something. Want to learn how to make portrait photography pop in Photoshop? Looking for a tutorial on how to speed-solve a Rubik’s cube? Need to learn how to replace a broken electrical outlet without killing yourself? YouTube has you covered on all these fronts and many, many more.

How-to videos rely on YouTube’s search engine more than most other content on the site. People are looking for an answer to a specific question, and the top-ranking videos help provide the solution. However, if you’re a YouTuber who makes this kind of educational content, how are you supposed to compete with all these other videos already ranking in YouTube’s search results?

Focus on optimizing videos for human viewers rather than the Algorithm gods.

As the YouTube algorithm continually shifts and evolves, SEO becomes tougher to game. For instance, channel Creator Insider recently revealed that tags on YouTube don’t mean much of anything these days regarding how your videos rank in search. With these changes, it’s becoming increasingly more important to focus on optimizing videos for human viewers rather than the Algorithm Gods.

Some best practices will always ring true. Clear, high-quality thumbnails will get more people interested in clicking on your videos. Keeping content fresh and relevant to your audience can help maximize views. Also, performing keyword research with tools like Google Trends, vidIQ or TubeBuddy will help you get a grasp on what kinds of terms and phrases people are searching for regarding your specific topic.

However, let’s take a slightly different approach. How can you reach real people by optimizing your channel to help real people?

Make Titles Dynamic to Pitch Your Value

For instructional videos, it can be tempting to go with straightforward titles. For example, if you have a channel teaching men’s fashion, a video titled “How To Keep Your Shirt Tucked In” might perform okay. However, adding more colorful language can help your video stand out.

Use tools like TubeBuddy and vidIQ to research keywords in your topic area so you can better understand what viewers are searching for.

The channel Real Men Real Style titled their video about this subject “4 Secrets To Keeping Your Shirt Tucked In ALL DAY,” and it’s amassed over 11 million views! Adding “Secrets” makes it feel like the viewer is missing info that only this video can unlock, and the phrase “ALL DAY” helps tell a story and emphasizes (in all caps, even) the effectiveness of the tutorial.

Dynamic titles like this can help your video stand out while pitching the value more effectively than competing videos.

People want answers, and they want them fast.

Answer Their Question to Improve Your Watch time

The past few years have hammered in the importance of accumulating watch time on your channel by creating longer videos that engage viewers, but this can be risky for how-to content. If you bore people with long, rambly intros and don’t begin to answer their question quickly, they’ll probably click away and find another video. People want answers, and they want them fast.

An effective title will draw in the viewer with the promise of important information not available elsewhere.

If you can engage viewers throughout the whole length of a long video, great! However, if it’s tedious, repetitive or just plain boring, that could lead to a high rate of people abandoning the video, which signals to YouTube that people aren’t finding it useful, so it likely won’t rank as high in search. Sometimes, having a shorter, straight-to-the-point tutorial may be more beneficial. It may counter-intuitively accumulate more watch time than a longer video simply because viewers find it clearer and more helpful than another channel’s excessively long tutorial.

With everything, it depends on the type of instructional video you’re making. Sometimes a deep dive is warranted. Other times, people want a quick fix. A good practice is to make each video as long as it needs to be, and not a second longer. Know your target audience, scope out the competition and use your best judgment. But never, ever needlessly pad a video for more watch time.

Provide Captions to Increase Your Reach

If you want a leg-up on your competition, add captions to your instructional video. Captions have tons of benefits! They make your video more accessible to those with partial or total hearing loss and non-native speakers of the language of your video. They also help people who comprehend instructions better by reading, which is super beneficial for how-to content. You can also look through your analytics to see what countries are watching your videos and order subtitles in the languages spoken in those parts of the world, making your videos even more accessible to a broader audience.

Adding captions in one or more languages makes your video more accessible to a wider audience.

You can type out captions yourself directly on YouTube, order them from a service like Rev.com or ask your fans to contribute community captions and subtitles if they speak other languages.

Ranking in search for an instructional video means answering a specific question someone was searching for. It’s an inherently human-centric slice of YouTube. Don’t get lost in trying to game the algorithm. Make engaging, clear, helpful videos for real humans who are already out there typing in a question that you can answer better than anyone else.

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How your YouTube channel could become your full-time career

Having the potential to get wealthy from your bedroom makes YouTube very appealing, and the platform is only growing. You’ve already figured out how to capture and keep the audience’s attention; all that’s left to create a way to monetize this passion.

Just like any vlogger or influencer, the size of your audience and the amount of engagement heavily impacts what you can earn. Whether you are an experienced vlogger, an amateur, or somewhere in between, bringing in big revenue from YouTube is always the goal.

There is no single formula for success, but there are certain things you can do in order to make money. The main ways to generate revenue from a YouTube channel include having ads on your videos, getting sponsored and selling products through an online platform.

Until this year, anyone had the ability to earn money through ads on their YouTube videos. You simply had to turn on the monetization setting within your YouTube account. This allowed any YouTuber to have ads placed on your videos, from which you’d earn a fraction of a cent each time a person viewed or clicked the ad.

This all changed in January 2018, when new standards were set to merit monetization through the YouTube Partner Program (YPP). Now, to be accepted into YPP, you need a minimum of 1,000 subscribers plus 4,000 hours of watch-time over the past 12 months. Basically, these changes have made making money on YouTube a lot harder for the average creator.

Beyond AdSense

Of course, you can profit directly from YouTube itself through YPP, but with YouTube constantly updating payout requirements, its crucial to review all entrepreneurial avenues. The key is uploading engaging content, building yourself as a brand and creating multiple streams of revenue from this positioning. This will allow you to continue to add other streams of income on top of ads, setting the foundation for a long-lived career with YouTube as the starting point.

One of the most important components is becoming known within the YouTube community. Having a reputation goes a long way because people see you not only as a creative individual, but also as a business. Make sure you, too, are viewing your YouTube channel as your brand. Details matter!

Number one: BE YOURSELF. Your personality is what differentiates you from every other YouTube channel and makes you unique. Having a catchy intro, creating eye catching thumbnails, becoming prominent within a specific area, understanding metadata and collaborating with other YouTubers also goes a long way to growing a sustainable channel. Continuously brainstorm ways to help your brand grow on the platform.

Once your personal brand is created, sponsors and endorsers will pay you to promote or mention their products in your videos. Just be sure to disclose the nature of the video to your viewers; on top helping set a more honest tone with your audience, it is required by law to mention that the video is sponsored. Company’s pay YouTubers in different forms, whether it be per click on the company’s link, per view or even a set price for partnering. Discuss this as you talk with companies and find something that is good for both you and the party involved.

Fiverr and similar sites let you outsource some of the work it takes to create and sell your own product line.

You’ll also want to associate yourself only with company’s you truly want to support. When you endorse a product, it becomes a reflection of you. In other words, don’t overlook the ethics or quality of a company or product for a paycheck. Only participate in ads that fall in line with your brand. If you are seeking ways to connect with brands, there are companies and websites to specifically to help! A big one to check out is Famebit. It’s a YouTube-owned site that specifically works to connect channels with sponsors.

Beyond the Internet

It’s also important to not rely solely on digital platforms for making money. Look at ways you can reach your fanbase offline. If you have a skill you showcase on your channel, plan an in-person lecture or class. Venues and companies may also want to host you as a guest speaker for events. Reach out and simply ask. This requires you to do nothing outside of what you are already recording. The only difference is you’ll get to connect in-person with your fanbase. Even if your channel isn’t skill-based, people love you for you. Plan a show, meet and greet or tour to connect with fans offline.

Another important area for YouTubers to explore is goods and merchandise. There are multiple strategies creatives can use to start their own line of products. Of course, you can create it on your own by finding a manufacturer, making an online store and promoting sales through your channel and videos. Perhaps you aren’t a product designer. No problem. Sites like Fiverr allow you to connect with designers who can create a logo or art for your merchandise or goods. If you have a great product in mind but funding is a roadblock, try crowdfunding with sites like Patreon and Kickstarter. This allows viewers to donate to projects they care about and support you in the process. In the circumstance that you seek to share responsibility for creating and selling the goods, try collaborations with brands. This allows you to share your ideas and earn revenue while remaining a bit more hands-off for the production process.

Is YouTube your career, or do you want to go beyond that?

Long-term Strategies

So now you have ads, sponsors, in-person appearances and a line of products. Sounds like you’re a YouTube pro. But what’s next? Is YouTube your career, or do you want to go beyond that? Determine what kind of work interests you and use it to fuel even bigger jobs. What type of channel do you have? Skill based? Do you create art? Are you funny? Can you act? Reflect on this and see all the possible careers you can dive into, whether that be acting, comedy, media production or something more specific to the skill set you’ve developed along with your channel. Managing a YouTube channel takes multiple skills within itself. Perhaps you can even help others creators manage their channels.

There are so many avenues to explore and make money from when it comes to YouTubing. But we are all creative beings, so get creative!Creators, let’s create!

Get YouTuber.

How to keep vlogging fun

Many people want to try vlogging — we watch our favorite YouTubers and we’re inspired to try it ourselves. However, vlogging isn’t always easy and the stress of having a YouTube channel can drive people to give it up. So, how can we keep vlogging fun? In this article we have some tips so you can avoid some of the common challenges that vloggers face.

Be authentic

As discussed in The Problem of Authenticity for the YouTube Creator, the aspect of performance that comes with vlogging can be a struggle for creators. When dealing with this, it’s important to remember that vlogging is about you. You have every right to share as much or as little of your personal life as you’re comfortable with, just bear in mind that you want your content to reflect who you are and/or what you’re passionate about. By being yourself and staying authentic to your interests, you’ll attract an audience you share common ground with. You’re much more likely to actually enjoy vlogging if you care about the videos you’re making, and therefore it will remain fun!

Avoid burn out

Putting you and your health first will help prevent burn out and keep vlogging an enjoyable experience. Unless you’re already an established YouTuber who’s made vlogging your career, creating content should be a hobby. You should vlog out of desire and not out of obligation. Therefore, it’s important to make sure you’re looking after yourself. Don’t let vlogging prevent you from exercising, getting enough sleep, completing school work, etc. YouTube will be there for you regardless of how frequently you upload, and it will be more enjoyable in the long-term if you avoid burn out by keeping yourself healthy, physically and mentally.

Take regular breaks from vlogging so that you don’t end up burning out on your new hobby.

Build a vlogging routine

Building a vlogging routine will help you be dedicated to your channel whilst ensuring it doesn’t become a burden. To learn how to do this well, read our article 6 Tips to Build a Vlogging Routine Without Burning Out. Remember though, it’s okay to not stick to your routine. The only pressure that comes from vlogging is the pressure you put on yourself. Remember, it’s meant to be fun, so if you’re not having fun, take a break and come back to it another time.

The only pressure that comes from vlogging is the pressure you put on yourself.

Consider daily vlogging

The Daily Vlog format is one that allows you to create content as you’re going about your day, which can be really enjoyable! To read further about daily vlogs, see our article How to Tell Stories Using the Daily Vlog Format. When daily vlogging, don’t let the camera hold you back from enjoying yourself. Vlogging should enhance moments for you, as opposed to adding stress to your day. If you find yourself overthinking your video when you’re meant to be having a good time, maybe put the camera away. Not every moment has to be documented, so don’t beat yourself up if you’re not recording when something interesting happens. Stories can always be told later, and if you let vlogging soak up genuine fun from your day, you’ll end up resenting it.

Don’t let the camera get in the way of enjoying the moment. Vlogging should enhance your day, not distract from it.

Get a handle on negativity and privacy concerns

Negativity from family or peers can cause people to stop putting themselves online, especially new vloggers who haven’t yet got a network they can turn to for support. If people in your life are negative about vlogging and just ‘don’t get it,’ remember how many millions of people on the internet do get it and are vlogging alongside you. You get to decide if you want to take their criticism on board or not.

Make sure you’re comfortable with your vlogs being public before you upload them, and don’t put yourself in danger. For example, if you want to talk about LGBTQ+ issues online but are scared to come out in your personal life, vlogging anonymously by not showing your face is an option. Always think about your privacy when vlogging and be wary of accidentally sharing personal details that could put you in danger, such as showing people where you live. By thinking about online safety in advance, you can relax when vlogging, and the experience will be more fun as a result.

Don’t feed the trolls

Don’t be afraid to block trolls — you’re under no obligation to read their comments. You can blacklist words you’re sensitive to so that comments including them are automatically filtered. If you’re worried about comments, you can get a friend to moderate them for you so you don’t have to deal with them yourself.

Engage with the community

There’s a huge YouTube community out there regardless of your subscriber count, and engaging with it will make your vlogging experience more positive. You can make friends online by finding creators in the comment sections of YouTubers’ videos and on social media sites. Engaging with each other’s content will help you build up a support network that will remind you that you’re not alone when it comes to vlogging and that you can enjoy the experience together.

Cosmetic Cacophony: What To Do Next?

In the realm of beauty, one glossy pigment can be an eyeshadow, lip balm, blush, highlighter — the list goes on. With so many possibilities for what to talk about, it can be daunting for beauty vloggers to add their own content to the billion hours of footage watched every day.

Luckily, 13 years after YouTube was founded, the beauty vlog has full genres now! We all know how a basic makeup tutorial generally works, so here are a few more established forms to inspire your videos.

Get Ready With Me, or GRWM

The creator applies makeup while talking in some intimate setting, typically a bedroom or bathroom. These videos feel friendly and personable, and the creator typically preps for some specific event, such as a school day or a night out, to lend credence to the tutorial and perhaps further relate to the viewer. It can be tricky to apply makeup and chat simultaneously, so it’s best to outline some talking points beforehand. Because of the sociable setting, these videos are a good place for Q&As, updating people on your life or even potentially opening up more difficult discussions; the last few years have definitely seen a rise in political and health-related conversations on YouTube.

Haul

Having bought a fair amount of products, the creator now details the purpose behind the purchases. If vlogging is an actual source of income, then you can write these hauls off in your taxes. For smaller channels however, this can be a big investment depending on where you shop. It’s also one of the most consumerist forms, easily critiqued for encouraging viewers to shop thoughtlessly. That said, these videos can still be super entertaining to watch, and there’s always a sale someplace!

Anti-Haul

Credited to Kimberly Clark, this recent form focuses the criticism that swirls around any new product or traditional beauty practice. The creator discusses why they won’t be purchasing an array of products for the season, with reasons ranging from a lack of skin tones, problematic company executives, sheer uselessness,s and beyond. This format is great because it’s literally free to produce and allows for some necessary critical discussion.

Kimberly Clark pioneered the Anti-haul video format, which focuses on products that aren’t worth buying.

Full Face

The creator does a full face of makeup using only products that fall under a certain umbrella: all drugstore, all luxury, vegan, et cetera. This is a good chance to explore a certain brand, giving viewers a blanket look at the respective offerings; products from the same brand also tend to work well together, so this is another opportunity to test that. The thrill of a full face of luxury makeup is practically tangible, but for more affordable or vegan makeup, it’s cool to see that those looks are just as feasible.

First Impressions

This format is pretty popular for the immediate, authentic reactions of the creator as they test new products on camera. In my opinion, cosmetics take at least three weeks of consistent use to form a full opinion — and longer for some skincare — but it’s fun to have a quick look as well. These videos involve swatches, of course, and some light testing to figure out what works.

Favorites

Truly a bolster of any beauty channel, these videos are routine lists of currently beloved things. It’s common to produce these on a monthly basis, but this can easily fall to the realm of disbelief: Can a person really have a new favorite, must-have lipstick every month? It’s advisable to space out these videos, perhaps on a seasonal basis, as well as include things besides cosmetics to give viewers a more rounded look into your life.

Favorites videos like this one from chrissstttiiine highlight the best products in your vanity at the moment.

Celebrity Makeup

Red carpets have historically nudged along beauty trends, and this is no different on YouTube. The good news is that all you have to do is find a makeup look on a celebrity you like; the tricky part will be figuring out how they got that exact blend of four different eyeshadows. These videos usually center on achieving a specific look from the celebrity — a great place to put in drugstore dupes of super shmancy products — but sometimes the creator will review cosmetics that the celeb is known to use, testing products to see if they deserve that starred approval.

Recreating celebrity looks can be a great way to expand your makeup repertoire — and it makes for good video content, as well.

What’s In My Bag/Vanity

The creator gives a tour of their bag or vanity; the format of this video really hinges on the intimate exploration of a space so close to them, as expounded in this article. It’s a chance to talk about the daily objects of your life and what makes them so necessary. Jenn Im has a clever take on the format, framing the casual bag video with a fun narrative device. The flip side of this format would be decluttering your vanity, as Tati’s recent series proved: Her collection is large enough to warrant videos dedicated to each segment of makeup. Similar to the Anti-Haul, Decluttering is a good opportunity to discuss what’s worth keeping in your collection as you tidy up.

Jenn Im uses clever camera work and a narrative framing device to add her own flair to the standard What’s in My Bag format.
Tati takes you through her makeup purge process in her Decluttering videos. She has enough makeup for an entire series in this format.

Morning / Night Routine

The creator details their daily routine, typically revolving around skincare with some mentions of food and other activities if they’re ambitious. Given that these routines revolve around just waking up or winding down to fall asleep, the imagery and sounds are soft. It’s easiest to film this with a later voiceover in mind as you bounce around the bathroom and kitchen.

Some of these formats are staples of the beauty blogosphere while others have evolved more recently in response to changing consumer culture. When figuring out your next video, it’s necessary to consider the materials you have available and how much you want to invest in your channel given your level of production.

Jenn Im walks us through her daily routine with a Wake Up With Me video, which covers everything from breakfast to skincare to makeup.

Beyond the practical information conveyed in any of these videos, the established forms are also pretty comforting as a viewer. After years of watching beauty videos myself, I can say that such forms are familiar to me. I know just what I’m getting when I click on something titled “SIMPLE DEWY MORNING LOOK”, and that’s what I want when I’m stressed: to slide into the warm soup of algorithms.

Most important, though, is what appeals to you. What do you want to talk about, and how? These formats might seem cut and dry, but there are still endless possibilities for invigorating content. Break a brush!

Get YouTuber.

Add More Personality to Your Video Reviews to Boost Watch Time

Product reviews on YouTube are a dime a dozen and it sometimes feels like there’s no room to contribute. If you’re looking to kick off a review channel, developing a strong angle is your best chance to stand out.

A Review’s Purpose

Above all, reviews must be useful to audiences, otherwise viewers will look elsewhere. Before you start creating your own reviews it’s important to remember the purpose reviews serve. To that end, there are three key things to keep in mind:

1) Detailed/Accurate Information — The primary reason people watch reviews is to learn more about the product itself. If you’re not providing accurate and specific information within a video review, you’re turning away viewers.

Imagine a tech review for a computer monitor without details on the specific ports needed to connect with a computer. That’s vital information consumers need and leaving it out means they’ll search for other videos with more facts.

2) Personal Insight — Highlighting your hands-on time with a product and sharing anecdotes gives insight into how easy/difficult an item might be to use. If it needs to be assembled, requires lengthy setup or anything of that nature, it’s pertinent for viewers and their purchasing decision.

3) Honesty — Too often reviewers worry about alienating the companies sending them items (or potential sponsors), so they’re overly positive, glossing over problems. It’s an understandable impulse, but one that’s disingenuous to your audience. Eventually, they’ll figure out your enthusiasm isn’t reflective of a product’s reality and turn to more straightforward reviewers.

What establishes you as a reviewer to subscribe to is the perspective you showcase.

Making Your Review Relevant

Conveying accurate information and showcasing your personal experience is only half the battle in producing engaging reviews. The other half is crafting a review format audiences enjoy. Your viewers should want to come back for more.

This is where finding an angle becomes an important factor. Anyone can read specifications, share their thoughts and post a video with decent production values. What establishes you as a reviewer to subscribe to is the perspective you showcase.

Angry Joe sticks to a consistent persona and format for all of his videos, so fans know what they can look forward to in his reviews.

Angles don’t have to differ based on individual reviews. Take the Angry Joe Show for example. Joe Vargas’ reviews center around the “Angry Joe” character, while utilizing a sketch comedy format throughout. His angle is built into the core of his channel, but his videos still provides all necessary information. You don’t have to do something that expansive for your channel, but it’s important to consider how the format alone can help distinguish your channel from the crowd.

Lean into your biggest asset: Yourself!

Ryan Toys Review is literally a kid playing with toys to show how other kids of similar age groups may enjoy (or not) a product. You could do toy reviews from the perspective of parents, showing other parents what they’re in for before buying specific toys as gifts.

On Ryan’s Toy Review, viewers get first-hand access to a kid’s opinion as he plays with a variety of new toys.

Another angle might be starting every review with an unboxing and setup of the product, much like how Unbox Therapy handles his reviews. It’s a simple format, but allows his personality and detailed knowledge to shine through.

Unbox Therapy uses a consistent format for every video to make the channel feel cohesive despite the breadth of products covered.

No matter the approach, your personality and perspective are what turn viewers into subscribers. People can find specifications on a product anywhere, but they turn to reviewers for their thoughts on those specs. Make sure you’re still giving your personality the chance to take the center stage. Whether it’s hyper-enthusiasm, comedy or going the “Grumpy Persona” route, lean into your biggest asset: yourself!

Stay Consistent

Staying consistent in your schedule and release of content is one thing, but it’s also important to stick with the angle you’ve established for yourself. Nothing turns viewers away faster than a sudden, inexplicable change in format.

That’s not to say you shouldn’t play around with a variety of formats, but once you’ve established an angle, stick to it. Your perspective is what makes people want to subscribe. They trust the information and the way you’re providing it; not to mention any entertainment factor that comes with your chosen angle.

Every game reviewed by the Angry Video Game Nerd gets the same treatment. It’s that consistent personality that helps bring in viewers.

Look at the Angry Video Game Nerd. James’ entire channel was built around this grumpy, foul-mouthed, persona. It’s meant to be humorous while still delivering all the necessary info. Even on games traditionally considered “good” he sticks to the angle — viewers expect it.

Imagine if he radically changed his review format, eschewing the angry personality and turning to straight-man style reviews. Subscribers would, understandably, feel betrayed and turn elsewhere. He’s changed the format for specialty shows or to poke fun at himself, but it’s always with the understanding it’s only for that particular episode.

Don’t Despair

The sheer number of review channels makes it seem like there’s nothing left for you to cover. Look for a niche you can fill, but if you don’t find something 100% unique and original, that’s okay. Even when utilizing a similar format or angle as others, your personality and experiences bring an entirely different perspective.

Regardless, find the angle that works best for you and allows you to produce regular content on a consistent schedule. Put the work into developing good production values and stick to your perspective, and you’ll find an audience.

Get YouTuber.

The Balancing Act of YouTube Gaming

Being an online content creator of any sort has its difficulties, and being an online gamer is no exception. YouTube gamers face a unique set of dilemmas, risks, rewards and challenges, especially regarding mental health, finances and career paths.

Perks of Gaming vs. Vlogging

Gaming on YouTube provides a reliable influx of content choices without having to plan, write or brainstorm for every video. New games are constantly being released, meaning there are always plenty of options. There’s a benefit to having a niche channel, as people know what to expect when they come to your videos. This makes it more likely for them to come back. Plus, games are recognizable, drawing more people to watch related content. When more traditional YouTube creators begin a gaming channel on the side, sometimes this system’s relative creative stability will be appealing enough to have the creator give it precedence.

Kassie from GloomGames started as a vlogger on CloudyApples but enjoyed the freedom of just getting to have fun playing a game so much that she made it her primary channel and stopped posting on what used to be her main. However, she still manages to make time to integrate sketches into her videos. Overall though, the stress of coming up with a script or an outline for a video on a vlogging channel is far greater than simply playing a game and providing improvised commentary on a gaming channel. In this way, a gamer might find it easier to put out consistent content than a traditional YouTube vlogger.

Burnout

But the arena of YouTube gaming is not without its dark side. Glorification of overworking yourself is all too common in the modern mindset. Many of the biggest names in gaming describe working tirelessly, obsessively, taking up all their time in pursuit of their channel’s success, and it’s often lauded as a goal to admire — that’s what worked, after all.

Ethan Nestor, aka Crankgameplays, confronts the toll constant video production has taken on him in “I Have to Take Some Time.

Putting your mental and physical health aside is a competition of sorts nowadays. I find myself falling into this pattern, too. We practically brag about staying up all night to do homework or cram for a test. We claim that, in order to be successful, you have to set aside concerns for your health. We do this, and it kills us. And the sad thing is, it’s possible that’s becoming more and more true. The demands of the YouTube algorithm are rapidly shifting, requiring more content in less time.

Putting your mental and physical heath aside is a competition of sorts nowadays.

Many famous gamers work through holidays or weekends, only seeming to pause for breath when they realize they’ve been suffocating, whereupon they’ll make a video about how they have to take a break for their mental health. They apologize profusely for taking time to be mentally stable and happy, and after the break, they throw themselves back into the same exact loop — because if you’re not all-in, the algorithm will drop you.

Career Benefits

Of course, on the other hand, there are plenty of opportunities that present themselves to popular creators. Many people have found the platform to be an excellent way to branch out into new areas of interest, and even careers. Let’s-Players commonly read character dialogue aloud, giving them experience with voices, accents and diction, as well as a way to demonstrate voice acting ability.

Arin Hanson of GameGrumps (center) has leveraged the voice acting skills he developed on YouTube to work on more traditional projects.

Arin Hanson of the Game Grumps, for example, has extended his talents into professional voice acting, landing roles both in video games and large-scale mainstream media productions such as “Rick and Morty,” “Mighty Magiswords” and more. He and his gaming partner, Dan Avidan, have each also grown their music careers, using their online presence to showcase their bands’ new songs and music videos. This, in turn, has lead to acting opportunities. Other YouTube gamers like NateWantsToBattle or Cryaotic have been part of the development process for new games, which is yet another incredible way a gaming channel can offer related job experience. The gaming community provides a tight but extensive network for creators and can be extremely helpful in kick-starting a career.

Back to Reality: The Cost

All that aside, we have to remember that success stories are no indication of the ease of pursuing a successful gaming career. As is the case with most big YouTubers, starting early on is massively different to starting now. Advice from those who began their channels in the early stages of YouTube is incomparable to what is currently needed to gain an audience.

Success stories are no indication of the ease of pursuing a successful gaming career.

Financially, it’s not common to attain enough income from a YouTube channel to fully support a YouTube creator. The biggest channels are exceptions, and now more than ever, smaller creators will struggle to make enough money to even dent their living expenses thanks to the new monetization requirements.

I can’t afford to keep up with games or post regularly because I lack the money to buy the latest games and need my jobs to get it. Paradoxically, jobs take away time — the counterpart of money. Games and consoles are extremely expensive, and purchasing them at the rate necessary to stay relevant is more than the average small creator can fund, especially with the expectations for higher quality equipment. These costs create a massive deficit that could deter newer creators from sticking with their channels and significantly narrows their options.

It takes extreme dedication and commitment to be a YouTube gamer. You’re expected to be punctual and reliable, like clockwork, but at the same time energetic and entertaining on top of all the exhaustion that comes with the demanding schedule. Gaming channels also tend to be held to a higher standard of consistency, with the algorithm basically requiring one or two videos per day. There’s also a huge pressure among YouTube gamers to play new games instantly; they all want to be the first to corner the market on views for that game. It’s an incredibly fast-paced and competitive field. Time is the puppeteer and executioner of the YouTube gamer.

One way a gamer can get more time is by hiring an editor, since that cuts a lot of work and leaves more time to do other things. But that requires they make enough money in order to pay the editor, so the growing channels are at yet another disadvantage. They can’t get an editor until they’re more successful, but need more time and energy in order to reach that success and still be healthy.

The Balancing Act Continues

YouTube gaming offers up myriad advantages and pitfalls. The most important thing is to remember that health, both mental and physical, is more important than burning yourself out to appease an unforgiving algorithm. No amount of hard work is worth putting yourself at risk.

Costs, health issues, and time limitations are all things to be cognizant of in maintaining a gaming channel, but when these are well-balanced, the gaming world has tons of opportunities for passions and interests to thrive and grow into careers. You just need to stay balanced.

Get YouTuber.

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