Patreon is testing a new live video feature that lets creators stream directly on the platform. Patreon is making its platform the place where creators can run their businesses without relying on third-party tools.
This gives more creators the control when it comes to running their businesses. When creators rely on platforms like YouTube, Twitch, or Instagram for live video, they’re limited by algorithms, monetization policies and moderation rules they didn’t set. Patreon’s built-in live video changes that.
What the new Patreon Live looks like
The feature is still in testing, but Patreon has shared some key details.
Livestreams will be built into Patreon’s mobile and desktop apps. Creators will be able to choose whether their streams are open to all followers or restricted to paying members. Fans will also be able to chat with creators in real time through a live chat box. Once a stream ends, replays will be saved so supporters can watch whenever it’s convenient.
This feature works similarly to Instagram Live or YouTube Live but without the pressure of public exposure or algorithm-driven performance.
A big change for creators
Until now, creators who wanted to go live had to use tools like Zoom or OBS, then embed or link those streams back to Patreon, which is a lot of loopholes for the fans. Other platforms like YouTube and Twitch have had live video for years. But those tools weren’t built for member-only content. Patreon’s live feature is designed for exclusivity and audience intimacy.
If you’re a creator on Patreon, this is the time to think about how live video could fit into your content strategy. Whether that’s monthly AMAs, product demos, or exclusive workshops, this feature could help drive more engagement and more value for your paying supporters.
Image courtesy: Patreon