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How to get sponsors on YouTube

In a nutshell:

  • Be open to affiliate sponsorships, product sponsorships and paid sponsorships to get the attention of YouTube sponsors
  • You can get sponsors by producing good-quality content and having a sizeable community
  • You can also join YouTube BrandConnect or reach out to brands directly

Getting sponsorships on YouTube is one of the main ways content creators monetize their content. They collaborate with brands and promote products and services to their audience. Often, branded content pays more than YouTube ads, making it a primary source of income for many content creators.

Securing sponsors on YouTube takes work. Building partnerships with brands takes time and effort. However, the benefits of landing a partnership are significant.

So, how can you secure sponsorships on YouTube? Let’s delve into it.

What are the types of sponsorships on YouTube?

There are various types of sponsorships that content creators can offer. The most common include:

Affiliate sponsorships

When a content creator becomes an affiliate sponsor for a brand, they are given a link to the brand’s product or service. Each time someone clicks on the link and makes a purchase, the creator receives a percentage of the sale.

Some brands provide discount codes to creators. Creators earn a commission on sales made using the code, which is based on the amount generated.

Product sponsorships

Product sponsorships involve content creators receiving free products from brands, often referred to as PR boxes. Brands provide these products at no cost in exchange for the creator promoting them in their content.

Typically, product sponsorships are not monetary, but they can save creators money on gear or products.

Paid sponsorships

Paid sponsorships are brand partnerships where the brand pays a content creator to advertise its product or service. These can be challenging to secure, as they typically require a large, engaged audience that aligns with the brand’s target audience.

MrBeast ad for Honey

How to get sponsors on YouTube

If you want brands to take notice of your channel, there are important factors to consider in order to secure sponsorships.

Identify your niche on YouTube and target relevant sponsors

Relevance is key. It’s important not to approach brands that do not align with your channel’s niche. Your audience, whether large or small, follows you for your content. Stick to your niche and seek out companies with the same target audience. For example, a gaming content creator should approach game publishers about sponsorships, but they probably should think twice about approaching makeup companies.

Make sure your content is sponsor friendly

Making your entire channel sponsor-friendly is a crucial step in securing sponsors. This does not mean censoring everything you do, as some brands have more lenient guidelines than others. However, most brands will avoid channels that violate YouTube’s guidelines. Brand-friendly content typically does not include profanity, violence or discussions on sensitive topics. However, this varies from brand to brand.

Make quality content

Creating high-quality content communicates professionalism and passion to brands. Brands will evaluate both your subscriber count and the content you produce. While most brands do not expect studio-level quality, they do expect your content to be competently made.

High-quality content engages viewers, and brands appreciate this as it increases the likelihood that your audience will try their products when you recommend them. It indicates that your audience trusts you, and in turn, will trust the brands you advertise. This is why it is possible for small content creators to secure sponsorships, even with a smaller audience, as long as the quality of their content is high and they engage their audience well.

Make sure you have a sizable community

Having high-quality YouTube videos is essential, but it is not sufficient to entice brands to sponsor you. The recommendation is to aim to have a community of at least 1,000 subscribers before reaching out to brands. Once that milestone is reached, continue to grow your audience, and your chances of securing sponsorships will increase. Create engaging content and share it across multiple social media platforms to increase your exposure.

Create a video portfolio and a media kit

Think of this process as if you are searching for a job. Your video portfolio will represent who you are as a content creator and the type of content you create. Create a media kit that provides brands with information about your viewer demographic, how you work, what you expect from brands, how you will accept payment, etc. Make the video unlisted and provide the link to potential sponsors.

Apply to YouTube BrandConnect

To increase your chances of securing sponsors on YouTube, apply to YouTube’s BrandConnect program. It connects selected channels with potential sponsorships. You can find more information about BrandConnect here.

Reach out to brands directly

If you prefer to reach out to brands directly, begin by identifying brands that are relevant to your niche. This will require some research. One effective way to find brands is to examine other sponsored creators within your niche and investigate the brands sponsoring them, and then reach out to them.

Have a video package and include your rates

Prepare a video package with your rates. Keep in mind that rates will vary depending on the type of promotion. For example, consider if you charge different rates for where the ad is placed within your video. Additionally, adjust your rate based on the complexity of the promotion. Tutorials and reviews take time to create, so charge accordingly. Be as detailed as possible.

Continue making content

Securing sponsors on YouTube is not a simple task. It requires building relevance with your audience and gaining the trust of brands. Be true to yourself when creating content and work with brands that align with your interests and values.

Is Twitch Turbo losing you money?

Is Twitch Turbo losing you money?
Image asset courtesy: Twitch

In a nutshell

  • Twitch Turbo disables all ads on Twitch but still pays streamers for ad impressions
  • However, Turbo does disincentivize viewers from directly subscribing to channels
  • Twitch Turbo has the potential to increase viewership and retention across the platform

Streamers have always had a love-hate relationship with ads. Both streamers and their viewers universally loathe ads. Mid-roll ads disrupt the viewing experience, and pre-roll ads discourage potential viewers from checking out new streamers. However, ads are a vital source of income for many streamers. They have no choice but to run as many ads as they can. And, Twitch wants their streamers to run as many ads as possible. Recently, Twitch introduced its Ads Incentive Program, offering fixed payouts to streamers who agree to run ads and meet certain conditions. So, with ads being so integral to revenue on Twitch, why would any streamer support Twitch Turbo?

To understand why streamers may or may not be in favor of Twitch Turbo, you first need to know what Turbo is.

What is Twitch Turbo?

Twitch Turbo is a monthly subscription service that disables all ads on Twitch for subscribers, including pre-roll, mid-roll, and on-page ads. In addition, subscribers receive a special chat badge, access to two additional Twitch emote sets, and the ability to customize their chat username color. For streamers, being subscribed to Twitch Turbo increases their past broadcasts save rate from 14 days to 60.

Does Twitch Turbo lose streamers money?

Since Twitch Turbo turns off ads for subscribers, does that mean streamers lose out on revenue made from ad impressions? Thankfully, no. Twitch Partners and Affiliates still receive credit for ad impressions when a Turbo subscriber watches their channel.

However, that’s not to say Turbo can’t cost streamers money. Another way streamers earn money on Twitch is through direct subscriptions to their channels. One of the main perks viewers get by directly subscribing is ad-free viewing on the channel they subscribed to. While Turbo doesn’t prevent viewers from directly subscribing to channels, it arguably removes its most enticing perk. In turn, this lowers the revenue streamers receive through direct subscriptions.

Why would streamers support Turbo?

Despite potentially losing direct subscriptions, some streamers still encourage their viewers to get Twitch Turbo. For instance, Twitch’s most-watched streamer, xQc, recently encouraged his audience not to subscribe to him and instead get Twitch Turbo. He’s quoted as saying:

“…get yourself Twitch Turbo. Twitch Turbo is wicked. You have no ads anywhere on the platform when you have it.”

Streamers who support Twitch Turbo tend to value growing their viewership and retaining that viewership over their subscriber counts. Pre-roll ads discourage viewers from trying new streamers because they have to sit through ads every time they click on a new channel. Likewise, viewers may click off of streams if they have to sit through mid-roll ads. Turbo makes it much easier for viewers to find new streamers they like. In the case of xQc, viewers who have never seen his stream but have Turbo are more likely to check out his stream than if they have to sit through ads.

Viewership and retention are incredibly important for streamers because they can lead to lucrative brand deals and sponsorships. This could be more lucrative than the cut they get from Twitch subscriptions. Of course, this depends on the streamer’s size and average viewership.

Should streamers support Turbo?

Now, Twitch Turbo isn’t for everyone. While it might be beneficial for larger streamers high in the directory to push Turbo, is it good for smaller streamers? That depends. If a streamer wants to maximize their revenue, they have to weigh the potential loss of subscriptions against the potential gain in viewership. For xQc, losing subscriptions won’t break his career. Encouraging people to hop between streams will help him grow his stream because he’s already at the top of Twitch’s directory. For smaller streamers, it may be best to hold onto your subscriptions until you grow to the top of your category.

If your viewers only watch you, then they won’t benefit from Twitch Turbo. It would be cheaper for them to just subscribe to your channel. Also, asking for people to use their Prime subscriptions on you while also encouraging Turbo is another option. This way, they get your channel badge and emotes and get ad-free viewing across the platform.

To Turbo or not to Turbo?

Twitch Turbo can benefit both streamers and viewers, but not in every instance. Whether or not you should support Twitch Turbo depends on your size and revenue streams. If your streaming career relies on subscriptions, then there’s nothing wrong with encouraging your viewers to support the stream by subscribing or using their Twitch Primes on you. Ultimately, you want to ensure your channel’s foundation is secure before building on it. Additionally, supporting Twitch Turbo is one of many ways to increase your viewership. Check out our article on increasing your viewership to learn more.

Keeping the magic going: An interview with Murray the Magician

Murray SawChuck, also known as Murray the Magician, describes himself as the Dennis the Menace of magic and comedy. “When everything goes wrong or haphazard, that’s my style,” Murray tells us. Murray doesn’t look like your typical magician — he opts for a t-shirt and jeans over the stuffiness of a suit — and he isn’t afraid to lean into his unorthodox appearance to support his act. “With my messy hair and my big glasses and stuff like that, it kind of works for me,” he explains. But this apparent disorganization only enhances the illusion. “At the very end,” he assures us, “there’s a resolution, you know, whether it be a magic trick, a prank, whatever the case is.”

We recently had the chance to chat with Murray the Magician about how he got his start in magic, how he makes a living and what he’s got planned for the future. Here’s what he had to say.

Murray the Magician

Magic Murray
Subscribers: 1.76M
Uploads: 209
Video views: 241,186,098
Content type: Entertainment

User created: Oct 13th, 2015

Why magic?

“You know, it was one of those things where, of course, I always wanted to do it. I saw David Copperfield on TV and, and other entertainers and I thought it was super cool,” he says, thinking back to the first magic kit — a gift from his parents. He was seven at the time. “I did it for a little while, put it away like any kid,” Murray recalls. A few years later, Murray received another magic kit as a birthday gift from his aunt and uncle: “I could understand things better and I dove back into it again.”

By then, Murray already knew he wanted to be an entertainer. “I was a professional dancer for like 16 years and I also played music,” he says, “I played the accordion and keyboard and stuff.” Murray remembers that he always loved being on stage — “I kind of like the attention of it, you know?” — and magic was one way to stay there. As he learned more about magic tricks and techniques, he started to wonder if this was something he could make a living at.

Early career

Murray started small. “I don’t know why I thought I could do it, you know?” he says, “But for some reason I did … I was a lifeguard when I was younger, and at the rec centers, I saw these ads on the wall … And I thought, ‘Well, why don’t I put an ad up on there for magic shows?’ You know, half an hour birthday parties for like 50 bucks.” Murray put up ads in recreation centers and newspapers and to his surprise, he actually got responses. Before long, he was booked and making money.

Still practicing magic, Murray went on to get a degree in radio, television and broadcasting with a minor in business. At the same time, he was promoting his act to agents. He ended up landing some cruise ship gigs. “I got booked for more money than I thought I could ever dream of at like 19 or 20,” he remembers.

By the early 1990s, Murray was getting opportunities that took him all over the world. “I was still doing ships and I toured to resorts in Europe — never Vegas though, you know, but Japan and Europe and all that.”

Increasing visibility

While cruise ships and resort tours allowed him to see the world, Murray, as a magician, had dreams of playing the glitzy stages of Las Vegas. “I always wanted to play Vegas and I wanted to be on TV in LA,” Murray says, “but I lived in Orlando.” Eventually, after going after Vegas gigs by mail, he found some producers willing to take on his act. “They took a risk on me,” Murray tells us, “It did all right, and then at the same time I thought I need to get on TV.”

Around this time, reality TV was starting to take off in popularity. Murray saw an opportunity: “I thought, ‘Well, I wonder how I can get on some reality shows,’ you know?” The strategy worked; Murray kicked off his TV career on a reality dating show called Blind Date. These days, he’s a regular guest on History Channel’s Pawn Stars and appears on CW’s Masters of Illusion. He also recently released his first comedy special, Itz Gone, Live from Las Vegas, on Tubi.

Taking magic online

As YouTube rose to prominence, Murray began posting clips from his TV appearances to his YouTube channel. Eventually, though, it became clear that his approach wasn’t ideal. A friend, Seth Leach, enjoyed Murray’s magic but lamented the YouTube channel’s poor performance. He suggested adding more original content. Not only that, Murray needed a hook.

Murray recalls Seth telling him, “You’re cool and hip. We need you in a t-shirt and jeans.” Murray, at the time, was not accustomed to the more casual getup, but he agreed to give it a shot. Then, Seth had another suggestion to help draw in viewers: “He said, ‘Let’s do magic tricks with cops and parking attendants,’ like, because you know, anyone who goes against a cop is a bit daring and avant-garde.”

Murray took the idea and ran with it: “We started doing pranks and magic tricks with police officers, and all of a sudden it got a huge buzz because it’s kind of taboo. And anyway, it ended up really, really being a thing,” Murray says.

The purpose of social media

LAS VEGAS, NEVADA – OCTOBER 11: Magician/comedian and ‘FANTASY’ cast member Murray SawChuck performs during the ‘FANTASY’ 23rd anniversary celebration at Luxor Hotel and Casino on October 11, 2022 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images for Wicked Creative)

Despite the initial success, Murray eventually let his channel go dormant: “Trends change all the time.”

That didn’t mean he was done with social media, however. Murray shifted gears and started doing shorter videos on Facebook, Snapchat and other platforms. He says he hasn’t given up on YouTube either. He plans to revitalize his YouTube channel with new content in 2023, though he knows success is not guaranteed: “You know, at the end of the day, whoever they are, you know, they can either suggest you or not suggest you.”

For Murray, social media is about getting his name out there and sharing the fun of magic tricks with people online. In this way, YouTube is a tool that helps him build an audience, but it’s not the centerpiece of his career. “I work in Vegas at my show at the Tropicana nightly, and I’m also in a show called Fantasy at the Luxor,” Murray explains.

Still, Murray recognizes the unique power of social media when it comes to reaching people: “When you have an audience, you have 300 or 500 or a thousand people every night. You can’t compare that to when you do social media, and you get one video that hits 20 million people … that would take a lifetime to do a live show for that many going theater to theater.”

That’s why Murray includes online media as part of his overall career strategy. “As an entertainer or somebody being the public eye, you really don’t wanna miss out on that,” he admits.

How Murray the Magician makes money

Throughout our conversation, Murray emphasized the importance of diversifying both your skill set and your income streams. “If you wanna become wealthy,” Murray tells us, “you kind of spread your money around … Same as in entertainment, if you wanna be successful — and when I mean successful, I mean like a Dolly Parton, you know — you have those different facets of entertainment, getting out there really makes you a really well-rounded performer.”

In fact, Murray puts being well-rounded as one of his top priorities as an entertainer: “I want people to go, ‘Oh, that’s Murray. Not just Murray the Magician.”

Murray approaches his income in a similar fashion: “I’ve always been a believer of various incomes … To keep in the business and keep making money, I always have all sorts of ads. I have my live shows, my touring — I wrote a book — I have my social media … Also, on a side note, I have investment properties as rental homes and real estate.”

Murray also recently released a children’s book titled “At Nighttime, We’re All the Same Size.” Murray tells us, “It’s a book based on rescue animals and basically a metaphor of not judging people and the way they look or sound, but seeing them eye to eye so you’ll understand them better. You know? ’Cause the way I look, I’ve been judged every day. I walk in a room with my crazy hair and my weird outfits and my glasses and all that.”

Murray recommends a diversified income strategy to anyone, but especially those in entertainment. He reminds us, “Every day, life changes, you know, money and life and the weather and everything.”

Final words of encouragement

Wrapping things up, Murray shares some advice for aspiring creators and entertainers:

“If you love it, money will come down the road,” Murray reassures us. “I could have done any job in the world, you know what I mean? And I chose magic, which is, you know, right down there by clown and juggler … and I’m making a living off it. So I’m very fortunate.”

“Just remember though,” he cautions, “when people always say, follow your dreams, that means you gotta work probably 24 hours, seven days a week … There’s gonna be a lot of sleeping on couches and in your car for auditions and just doing a lot of stuff that that isn’t that luxurious, trying to make it.”

In the end, Murray emphasizes that this risk is necessary for success. If you believe in your talent, it’s worth putting in the effort. “You got nothing to lose,” he reminds us, “You know, the great thing about trying something is you can always go back to whatever you’re doing.”

“Just go for it,” he concludes, “Yeah, of course. Why not? What the hell?”

To find out more about Murray the Magician and his various projects, including live shows at the Tropicana and Luxor in Las Vegas, as well as upcoming tour dates, TV appearances and book releases, head to murraymagic.com. You can also check out his TikTok channel here and his YouTube channel here.

What we can learn from the most liked video on YouTube

decorative image of several people, presumably video creators) looking at a camera screen

In a nutshell

  • The most liked video on YouTube is “How Zach King Gets Away With Doing Graffiti”
  • It’s only 28 seconds long, with over 1 billion views and 28 million likes
  • Shorts can generate a lot of views fast

There’s something to be said for learning from the mistakes and successes of others. It’s especially true in content creation. The key is not to “copy” those who are successful but rather to apply what you can learn from them. When you look at examples of other people’s work, focus on theory and technique. Find ways to use it in your own craft. 

In this article, we’ll take a look at the most liked video on YouTube: “How Zack King Gets Away With Doing Graffiti.” We’ll dive into what has made this video so popular over time and the takeaways you can use in your future videos.

Who is Zach King?

Based in Los Angeles, Zach King has become a success story across multiple platforms. He received his first video camera at age 7 and went on to become a video creator and illusionist. 

He started posting videos to YouTube in 2008 (although his current channel was started in 2013). Then, he won a commercial contest hosted by Hewlett-Packard in 2010. During the era of Vines, his six-second videos entertained millions. Now, he holds the most-liked video on YouTube and has become one of the highest earners on TikTok. 

Banksy’s street art creates the backdrop for this video.

What You Can Learn From the Most Liked Video on YouTube

The video “How Zach King Gets Away With Doing Graffiti” was posted to YouTube in July 2019. This video currently has 1.1 billion views and 28 million likes. What are some of the things Zach did that made this video so great?  

He incorporates a famous piece of work by another artist

In this video, the background image is a popular installation called “Love Is In The Air” by famed street artist, Banksy. This is sort of like doing a collaboration video. It instantly expands the audience because it will catch the attention of Banksy fans, street art fans, visual effects fans and illusion fans. Also to note, Banksy’s work is notably influenced by his own favorite artists. Zach’s use of Banksy’s work may even be a nod to that. 

It’s a YouTube Short; the video is only 28 seconds long

Crafting a very brief video that is both interesting and entertaining is an art form in itself. This creator is particularly skilled at making Shorts. He’s made an entire career of it. Since the content of “How Zack King Gets Away With Doing Graffiti” is illusionary with clever editing, most people are compelled to watch it repeatedly to try to see how it works. 

It tells a complete story 

Many Shorts are created as a piece of a bigger story or intend to draw viewers into the channel for more. This video is truly a stand-alone story with characters and a plot. Viewers can enjoy it and be curious about it without knowing anything about the creator or any single component of the story. There’s no commitment or ask involved. 

This is a silent film with catchy music

There are no language barriers here. You can easily understand the story without any sound at all. Plus, it’s fun to watch for viewers of any age. When you remove barriers and make videos accessible, it casts a wide net for the potential audience. 

It has self-perpetuating popularity

When a video offers something unique, hits a milestone that gets noticed or can be learned from, a different kind of magic happens. People searching for terms like “most liked video on YouTube” will start finding it. They may be watching it for a more educational purpose, but those views count, too. Interestingly, these viewers are more likely to watch it many times and come back to it repeatedly. 

Final takeaways

As you hone your own video skills, you should follow creators that you can learn from and be inspired by. Interweaving other people’s work is a great way to expand your audience. Be sure that you’re doing it in ways that avoid copyright strikes, though. 

Particularly in short-form videos, it’s helpful to have videos that tell a complete story and don’t require any commitment or extra steps from the viewer. You want them to watch your video multiple times and be compelled to share it. 

Global or viral popularity is easier to achieve when you can overcome language barriers and other accessibility issues. Plus, if viewers can learn something from the content or from the craft of your video itself, there’s a chance for additional viewership. 

Lastly, never forget that YouTube and most other platforms use algorithms. It’s important to get your video watched right when it’s uploaded so it will continue to get traction. Stay consistently active on multiple platforms so that you can cross-promote and re-share your content. Following these tips gleaned from the most liked video on YouTube can help your next video shine.

How much money will 20 million views on YouTube get you?

How much will 20 million views on a YouTube video earn you featured image

In a nutshell

  • Estimates suggest a YouTube video with 20 million views will earn between $60K and $100K in AdSense revenue for the creator
  • The amount advertisers pay depends on a number of factors, including industry, ad format and the demand for specific ad placements
  • Remember that it can be incredibly difficult to generate 20 million video views, so be sure to keep expectations realistic

Monetizing your channel through Google AdSense is not the only way to make money on YouTube, but it is one of the most popular. But how much can you really make on YouTube through AdSense alone? How much money will 20 million views on YouTube actually get you?

To answer this, let’s first take a look at how the AdSense monetization system works.

What the heck is AdSense?

The idea is simple. Once your channel qualifies for the YouTube Partner Program, you can sign up for monetization. Then, YouTube will run advertisements alongside your content, generating ad views and revenue. YouTube creators receive 55 percent of the ad revenue generated through channel views, while YouTube keeps the other 45 percent.

The amount of revenue generated depends on the amount advertisers pay to run their ads. One common way to measure this amount is CPM, or Cost Per Mille — Latin (and marketing-speak) for cost per thousand. In this case, an advertiser agrees to pay YouTube a certain amount for every 1,000 views their ad receives. YouTube, in turn, pays creators 55 percent of that rate. Say an advertiser agrees to pay a CPM of $1. That means, for every 1,000 times the ad is viewed on your channel, YouTube gets $1, keeps $0.45 and gives you $0.55.

What influences advertising costs?

This appears straightforward, but keep in mind that ad rates change based on industry, format, ad placement and the advertiser’s goals. Plus, YouTube’s bidding system means advertising rates can vary significantly based on how much demand there is for specific ad placements on different types of content and even individual YouTube channels.

Also remember that revenue is tied to ad views, not views in general. If a viewer isn’t shown the ad, skips the ad or uses an ad blocker, your channel won’t generate revenue from that view. On the other hand, one video may contain multiple ads, thus generating multiple ad views for a single video view. Plus, in addition to CPM, advertisers can also choose to pay YouTube in terms of cost per view (CPV), cost per click (CPC), cost per action (CPA) or return on ad spend (ROAS), depending on their goals and advertising budget.

All of this makes it more difficult to accurately correlate channel or video views to earned revenue.

Ok, but how much money can you make?

To keep things simple, we used the example of $1 per 1,000 views, but Social Media Examiner estimates the actual CPM advertisers pay to be much higher: from $20 to $1,000 in the most sought-after niches. After YouTube takes its cut, Intuit mintlife reports you can make anywhere between $0.01 to $0.03 per ad view with AdSense, with the average YouTube making around $18 per 1,000 ad views.

Remember, though, that 1,000 ad views do not equal 1,000 video views. Intuit estimates that YouTubers usually make $3 to $5 per 1,000 video views. Likewise, Forbes estimates that some of YouTube’s biggest stars make about $5 per 1,000 views.

So how much money can you make from 20 million views on YouTube? Leaning into the upper end of the scale, we can estimate that 20 million video views would generate up to $100,000 in AdSense revenue for the creator. Even at the low end of the scale, you can still expect to earn around $60,000. And that’s after YouTube takes their 45 percent.

How can you maximize AdSense earnings?

While you don’t have much control over the amount that advertisers are willing to pay to run ads on YouTube, you can increase your chances for a higher payout with a few smart strategies. First, you can do your best to make quality content that viewers want to watch. This will attract more advertisers, increasing competition and boosting ad rates.

Another way to maximize ad revenue per video view is to make longer videos. This creates more room for additional ad placements, allowing you to collect more ad views per video view. Longer videos can also lead to increased watch time for your channel as a whole. YouTube rewards this with a higher ranking in the algorithm. Just make sure not to stretch your videos with unengaging fluff. This will only turn away viewers and decrease viewer retention rates for your channel.

What can you really expect?

As you daydream about the money you’ll make from your new YouTube channel, remember that getting 20 million views on a video is extremely difficult. Even top YouTube creators can struggle to reach that milestone. For example, T-Series, the top channel on YouTube in terms of both subscribers and views, averages only 11.5 million views per video. It’s important to keep expectations realistic.

Twitch stream key: What it is and where to find it

Decorative image of a woman at a computer in a room lit with blue lighting
  • The Twitch stream key allows you to stream directly to your Twitch channel from unrelated broadcasting software or games
  • You should never share your stream key
  • If your stream key becomes compromised, you’ll need to take action immediately to reset your Twitch stream key as a safeguard

Launched in 2011, Twitch has over seven million streamers currently registered. With so many users, it makes sense that you’d want ways to stream your gaming from as many different places as possible so that you can create variety in your content. However, no one wants the risk of random hackers having access to your stream account, so the “stream key” was developed.

In this article, we will discuss what a stream key is, why you need it, where to find it and how to protect it.

What is a stream key?

Twitch Studio and a few broadcasting platforms allow you to stream your gaming sessions on Twitch by simply logging in to your account and hitting the Go Live button. With some other software, though, you’ll need to submit an authorization code that allows them to sync with your Twitch account. There are also games that allow direct integration. These will require your authorization code, too.

Your Twitch stream key is that authorization code. It identifies you as the owner of the Twitch account so that only your content is given to your viewers.

There are a few things to note. First, you’ll need to be sure that your Twitch account has two-factor authentication turned on. You can do this at twitch.tv/settings/security. Then, depending on which software or program you’re using, you’ll need to figure out how to navigate to the settings that accept your stream key.

How to find your Twitch stream key

Before you begin, be sure that your streaming software or game with integration is open to the right setting. Then, on your desktop, log into Twitch to get started and follow these steps:

  • Click your avatar on the top right-hand side of the screen
  • Select Creator Dashboard from the drop-down menu
  • On the left-hand side menu, go to the bottom and choose the Settings option (with the gear icon)
  • Click the option: Stream
  • Your stream key is located at the top under Primary Stream Key
  • As an extra layer of security, it will be hidden behind dots — click Show if you need to see it
  • Click the purple Copy button next to it
  • Paste the key into the appropriate place in your broadcasting software

Sharing your stream key

It’s strongly recommended never to share your Twitch stream key. If there’s a circumstance under which you want to let someone else stream onto your Twitch channel, there’s an option to add an additional person without sharing your stream key. Log into your stream account and follow these steps:

  • Click your avatar on the top right corner of the screen
  • Select Creator Dashboard from the drop-down menu
  • On the left-hand side menu, go to the bottom and choose the Settings option (with the gear icon)
  • Click the option: Stream
  • Scroll down the page to click on: People who can stream to your channel
  • A new page will open and prompt you to enter their email address

Once you’ve completed these steps, Twitch will send an email to them. It will provide a unique Twitch stream key that allows them to stream to your Twitch channel. You can advise them to follow the steps outlined here in the previous section. Later, if you want to end their access, just return to the same place in your dashboard and follow the prompts to remove additional people.

Once you’ve become a Twitch Partner, one benefit is Squad Stream. This allows you to add people to your Twitch stream without creating additional stream keys.

Changing your stream key

Take caution to never inadvertently show your stream key while navigating around during a stream. Don’t share it with anyone, either. If someone gains access to your stream key, they will be able to stream any content, including content that could get you into trouble with Twitch standards. They would also be able to change the financial settings and other important settings.

If you need to reset your stream key, follow the steps above to find your stream key. When you get to the step where you can see your stream key and there’s an option to copy it, choose the reset button instead. Ideally, you should begin a new stream after resetting your stream key. This will automatically kick out anyone who might be using it. You’ll need to change your stream key on any software or games that you’ve already applied it to.

Stream away

It’s worth mentioning that there is no way to find your Twitch stream key from your mobile device currently. You’ll have to work from the desktop application to find your stream key or make changes to it. However, once you’ve synced your accounts, you won’t need to go through this process again unless you reset your stream key later. You’ll be able to stream to your Twitch account from anywhere with whichever device you’re logged into.

How to delete a YouTube video

How to delete a YouTube video featured image

There are many reasons why someone would want to delete a video from their YouTube channel. Whatever your reason is, you can, thankfully, delete that video whenever you want.

In this article, we will walk through the steps you need to take to delete a YouTube video. But first, let’s discuss whether or not you should delete the video in question.

To delete or not to delete?

We recommend, whenever possible, you should aim to keep a video up. Depending on how long a video has been available, removing it may have a larger impact on traffic, depending on its popularity and metrics. However, there may be times when deletion is warranted.

For example, the Gamers Nexus channel posted about pulling a recently published weekly video because new information came to light as a result and following the video going live. The decision to remove the video was due to the new information adding value and increasing accuracy. Just in case you are curious, the story involves a Newegg customer receiving an empty RTX 4090 box that had weights instead of a GPU.

In The Gamers Nexus’ case, deletion was warranted to prevent them from misinforming their audience. However, YouTube has added correction cards, making it easier to update existing videos without having to delete them.

As a rule of thumb, recently uploaded videos with few or no views are safe to delete. Videos that have been on YouTube channels for a while with a notable amount of views should only be deleted with careful consideration.

The downsides

Deleting a video should be used as a last resort — when there are uncorrectable issues. Once triggered, the removal is irreversible. 

Existing data associated with the video is still part of aggregate reports. However, individual statistics are lost. Existing advertising payouts are not affected.

A major downside of deletion is that it can negatively impact your channel’s traffic, especially if you delete a video that’s racked up views and likes. So think twice about deleting that old video that is slightly off-brand but still pulls in tons of views.

Accuracy and quality control

The best fix is no fix; you should check and recheck your videos for accuracy. In particular, areas that focus on specifications and test results. Saying the wrong word or value is a common mistake and is now easy to fix in post-production with an onscreen prompt or a correction card. In other cases, consistently mispronouncing a brand name can be fatal for a sponsored video and may require a replacement.

The race for views frequently requires content creators to move fast and publish videos soon after new equipment is available. 

Hardware and software reviews are categories where updates and corrections are common, especially during release cycles. Manufacturers often update the specifications, capabilities and issue patches during the release period. This is due to feedback and the products being out in the wild and in users’ hands.

Are videos replaceable?

In a word, no. Each YouTube video receives a unique URL, and replacements count as new videos.

Barring some kind of colossal mistake, inaccuracy or take-down request, you should aim to keep a video up.

How to delete a YouTube video

A good way of going about a deletion is to announce the change by creating a post to inform your audience. Rug-pulling a channel’s subscribers is a bad approach.

Once uploaded, add a link to the video using the corrections feature.

Here are the steps for deleting a YouTube video:


  1. Navigate to YouTube Studio
  2. Select “Content” from the menu on the left
  3. Hover over the video and select the “options” button
  4. Select “Delete Forever” and follow the confirmation prompts

Mobile: Android and iOS

  1. Open the YouTube app
  2. Navigate to the library
  3. Select Delete from the More menu
  4. Confirm

Alternatives to deleting a video

So far, we have covered the downsides of deleting a video and established that videos aren’t replaceable. This section covers the alternatives to deletion.

Edit the video

YouTube Studio is a great interim option for editing a video offline without having to delete or upload it. We can instead trim and cut the offending segments.

  1. Open YouTube Studio
  2. Select your video
  3. Open the Editor using the left-hand menu
  4. Select New Cut to create new regions to trim and cut

This is the preferred approach if you can edit the video in a way that doesn’t ruin the flow or the point of the video. The benefit here is that you keep the video’s viewing history, likes, and recommendations intact when you choose to edit it in YouTube Studio.

Remember to update the title and description to reflect the new edit.

Corrections and cards

YouTube rolled out a corrections feature in June 2022 that enables users to append updates to their descriptions and presents a correction card.

The format for adding a correction is “Correction:” or “Corrections:” timestamp, and then adding text describing the correction. Note that the word correction must be in quotes and include the colon.

The correction feature is not available for channels with active strikes or inappropriate content.

The official correction help article is available here.

  1. Open the video in YouTube Studio
  2. Edit the description
  3. Add the Correction: timestamp and note

This triggers a correction card to appear in the upper left corner of the video.

Uploading a corrected video

Correction video follow-ups are good options and can act as a positive by continuing to expand on a topic and creating new content. A good approach is to announce the change by creating a post to inform your audience. Rug-pulling a channel’s subscribers is never good.

Providing the original video is still up, add a link to the new corrected video, and use correction cards at the relevant timestamps.

Don’t forget to change the title of the original video to reflect this change.

That’s all folks

And there you have it. Instructions on deleting a YouTube video as gracefully as a situation permits or options to correct and keep an existing video up.

Why does your TikTok video have no views after an hour?

Girls looking at TikTok on their smartphone

In a nutshell

  • TikTok videos could get zero views because of a violation of community guidelines and copyright infringement
  • New accounts normally get fewer views
  • Create relevant content to gain more viewership on your videos

TikTok has become a huge platform for content creation, with 1.5 billion users, 1 billion monthly active users and 2.6 billion downloads around the world. The platform’s also a great place for creators. Compared to other short-form video hosting platforms, it’s much easier to rack up views on your TikToks, thanks to the platform’s algorithm. Within the first hour, your video could have a few views on it and be well on its way to becoming a viral hit. However, that’s not always the case. Since you’re reading this article, you’re likely wondering why your TikTok isn’t getting views, even after a few hours. Let’s take a look at why this might be.

In this article, we will highlight the various reasons why your TikTok video — or videos — aren’t showing any views. We will also tell you how you can solve these issues.

How long does it take for TikTok videos to get views?

You may have concluded that it just takes time for your video to get views. The truth is there are numerous contributing factors to TikTok videos getting views. Sometimes a newly posted video gets hundreds or even thousands of views right after posting. Sometimes, videos get no views, even after two hours of posting them. So, while it’s possible your video may not have been picked up by the algorithm yet, it’s possible there could be another reason why your video isn’t getting views, especially if your average is well above zero.

Why are your videos not getting views? 

A lot of factors could contribute to zero views on TikTok. It could be your account is new. It’s also possible you violated community guidelines or you used copyrighted material. Let’s discuss.

Your account is new and is not getting any traction

As more and more people make accounts, TikTok has to make sure these accounts are legit, specifically targeting spam accounts. We understand that it’s frustrating to see the videos you worked hard for not getting any traction, but that’s only for the meantime. While you’re establishing your legitimacy as a brand and as a content creator, make sure you are:

  • Posting engaging content
  • Sticking to your niche so the algorithm can pick up your videos
  • Posting during peak hours
  • Using relevant hashtags
  • Engaging with other users

While these aren’t guarantees, they will increase your chances of getting more views.

Your video is under review for violating community guidelines

TikTok has a set of community guidelines that it expects all its users to follow. TikTok may delete videos and/or ban accounts that have the following:

  • Exploitation of minors
  • Depiction of dangerous acts
  • Self-harm
  • Adult nudity and sexual activities
  • Bullying and harassment
  • Slurs
  • Incitement to violence
  • Misinformation
  • Graphic content

If you violate its community guidelines, TikTok also reduces the discoverability of your videos, tagging them as ineligible for the For You page. If you believe that your content did not violate these guidelines, you can make an appeal to TikTok so they can bring your videos back up and gain more views.

Your video includes copyrighted material

TikTok doesn’t tolerate stolen content; may that be other creators’ videos, music and more copyrighted media. You can duet or stitch a video, but reposting original content to your own account without the permission of the owner will get you penalized. Always recheck if the music you used is copyrighted and licensed in the TikTok library.

It’s also possible you’re following fair use, but your video has still being flagged for copyright infringement. TikTok is protected by Fair Use, so in some cases, you can use copyrighted works. However, deciding whether or not the material used was under the protection of fair use is still on a case-to-case basis. For instance, in the legal battle between the Kleins of h3h3Productions and Matt Hoss, the judge sided with the Kleins for their use of Hoss’ content in their reaction videos.

Reminders to content creators:

  • Do not use trademarked content without permission or if it’s not protected under fair use
  • If you are not directly affiliated with a brand, don’t post advertisements for a product that uses said brand’s trademark product photos
  • Do not film in historical sites where you might need permission to film on if you don’t have permission.

You set your account or videos as private

It happens; some of us forget that we set our accounts private. This might be why you’re not getting views; no one can see your videos. Always recheck the video settings before you post a video by clicking the privacy settings and choosing Everyone as the audience.

The video may not be grabbing people’s attention

Some videos perform really well and get millions of views; some don’t. It’s possible your video is just not appealing to most audiences; that’s why it’s not getting any traction.

So, how do you crack into people’s For You Page? Here’s how:

Tip 1: Stick to your brand’s niche

Continue creating relevant content on the niche you chose. Don’t confuse TikTok’s algorithm by creating videos in different niches. This will push you further away from people’s For You Page who are looking for more content like yours.

Tip 2: Make use of trends

Trends help content creators and brands gain more traction. For instance, skincare brand Dermalogica UK gained 1.8M views after jumping into the latest TikTok trend called “boat trend” with the caption: “when my boss wants to spend £5k on a shoot for our new holiday skincare kits but I tell her the boat trend will get more views.” By jumping into the trend, the video was put in front of those interested in content following the trend.

screenshot of a tiktok video, girl doing the boat trend holding skincare products
Screengrabbed from @dermalogicauk on TikTok

Just keep creating

Getting views on TikTok can be difficult. If your videos aren’t getting views, found out why. Once you know why, follow the guidelines above to start getting eyes on your videos. We always emphasize the importance of creativity and authenticity. So, keep on creating creative and original content and slowly build your audience on TikTok.

5 small Twitch streamers you should know

Twitch streamer

Millions of streamers broadcast their content every month on Twitch. With so much content to watch, and Twitch’s often lackluster support for discoverability, it’s easy to miss small streamers producing quality broadcasts.

In this article, we will highlight five small Twitch streamers making quality content. We’ll discuss what they do and what makes them such great streamers.


Lewloh is a singer-songwriter, occasional gamer and a kind-hearted person. Having just started streaming a little over a year ago, he already has around 3.4K followers and an average viewer count of around 50 live viewers per stream. What’s more, his presence on other platforms are just as big, if not bigger, than his community on Twitch. For instance, his YouTube channel has about 8.1K followers. On Instagram, he has 13.6K followers. The way Twitch growth works is that the best way to grow your Twitch community is to grow yourself on platforms like YouTube. As we see with Lewloh, his YouTube subscriber performance mirrors his performance on Twitch.

Through the natural commentary, viewers learn about Lewloh’s identity. He is Asian, LGBTQ+ and a person who connects with multiple cultures. Lewloh often brings guests to his streams to expand on music and converse about their experiences. He creates a comfortable space for his audience. Viewers can learn a ton about developing a music career, such as songwriting. Lewloh teaches the importance of being mindful in any process, whether it’s music or self-growth.


Patrixia is a full-time Twitch streamer who DJs on stream three times a week. Her channel currently has 4.7K followers. Born and raised in Chicago, her DJ style focuses on darker genres and electronica. Patrixia is not confined to a single style; she expands on her Latinx culture and beyond. In 2020 she began streaming and found success with her loyal following.

Patrixia is constantly interacting with her viewers while she DJs. She creates a safe space within her chats where hate is not tolerated. Offering one on one lessons via stream for aspiring DJs is one way she shows support for her followers. By utilizing special effects during her streams she keeps the visuals engaging throughout. Patrixia streams with her talent and personality on full display.


ChelseaBytes is an avid gamer, computer scientist and self-proclaimed nerd. She regularly streams various games like “League of Legends” or “A Plague Tale: Requiem.” Above the gaming, she is talking as most of her content falls under the Just Chatting category. She regularly dives into other forms of content like builds or TikTok commentary. Streaming for over four years, she has amassed 19.5K followers. 

She has made it clear that her identity and experiences as a black woman are important to her content. She gives back by raising money for charities like Girls Who Code. It is easy to see that Chelsea is passionate about her streams with the enthusiasm she brings to everyone. Her personality is what drives her channel. ChelseaBytes streams show the necessity of having a genuine connection to what you produce is vital.


Christine is the mind behind CookingForNoobs, where she makes recipes she has not tried before. She is a seasoned streamer starting in 2015 and gained 30.2K followers. Streaming regularly on Twitch around four times a week, her success is consistent thanks to her routine. She sometimes shelves to game, to create staycations or to make content with her husband.

Christine is warm and inviting to all. The commitment to producing streams for the enjoyment of her followers is crucial. Her Twitch stream teaches people to cook from a new perspective. She encourages everyone to be positive and appropriate in chat which creates a family-friendly stream. Christine exemplifies the persistence it takes to have a growing successful Twitch channel.


Miekii is a bike messenger and gamer living in Manhattan. His streams consist of him riding through the city streets, gaming and going on adventures with his girlfriend, Keisha. He brings viewers with him on daily quests that build a bond. Sitting at around 66K followers, Miekii provides content almost daily for viewer enjoyment. He is also a part of a streaming team called Fuslie Family

He is quite active in the Twitch community, having met up with other streamers. Being a part of a stream team benefits Micheal by getting more exposure by connecting to other Twitch streamers. Michael demonstrates how essential it is to have a community that supports you.

Take away

These Twitch streamers all produce very different streams, yet all similarly have a deep regard for their communities. They are also great examples of the advantage of authenticity. Sharing their hobbies and craft with enthusiasm bodes well with their audiences.

So, while these streamers may not have the biggest communities on Twitch, they have tight-knit communities that love their content. We hope they continue to grow their communities and share their great content with the rest of the world.

How long does it take to upload a video to YouTube?

How long does it take to upload a video to YouTube featured image

In a nutshell

  • Uploading a video to YouTube depends on a number of factors, including upload speed, video format, quality and resolution
  • YouTube’s file size and duration limit is 256 GB or 12 hours
  • Depending on your video file size and internet speed, it could take anywhere from 40 seconds to 45 minutes or more

The time it takes to upload a video to YouTube depends on several factors, including upload speed, video format, quality and resolution. This article goes into detail and how to optimize each stage.

YouTube processing

Processing refers to the work that takes place behind the scenes following a user upload and keeps YouTube’s platform from imploding under the sheer volume of uploads and streams by standardizing them.

This is the current state of YouTube encoders and containers and largely reflects the shift away from the VP8 codec and older containers like FLV and 3GP used for lower-resolution videos.

Why has there been no mention of H.264 and H.265 (HEVC) codecs so far? With regards to H.264, YouTube did heavily use the codec and displays as AVC1 in the “stats for nerds” menu if you want to compare usage. The major reasons for the shift away from H.264 come down to efficiency and royalty payments. VP9, by comparison, is a royalty-free codec that Google developed in-house and offered better performance.

The payment of royalties is a big driver as to why YouTube never adopted the more efficient H.265 codec.

The future of processing

AV1 is a next-generation, royalty-free codec that has been around since 2019 and is in line to replace VP9. The improvements AV1 offers include better image quality at lower bitrates, making it more efficient than even H.265.

The current GPU launches, including Intel’s ARC, Nvidia’s 4000 series and AMD’s 7000 cards, all offer AV1 encoding and decoding capabilities. For anyone after strong AV1 encoding performance on a budget, look no further than the Intel ARC A380 graphics card.

The practice of using royalty-free technologies is a large part of YouTube’s operating model, which makes total sense when you consider a footprint of billions of videos and the increasing pressures of hosting and distributing an ever-increasing amount of 4K content.

The platform does generate billions of dollars in revenue, but profitability is more elusive, especially in the context of the recent trials around putting 4K streams behind the premium paywall and adding more ads to the free tier.

How does processing work?

Several events occur when uploading a video to YouTube.

  • Encoding the video to YouTube’s VP9 codec
  • Combining (muxing) the audio and video streams into the WebM container format
  • Creating a version of the video for each resolution

How long does it take?

The main factors that impact video upload and processing times are quality, resolution, bitrate, file size and internet bandwidth.

YouTube’s file size and duration limit is 256 GB or 12 hours. See the recommended export settings in the next section.

ResolutionApproximate File size per minute: 30 fpsProcessing Time per minute
2160p (4K) – 3840 x 2160337 MB at 45 Mbps60-240 seconds
1440p – 2560 x 1440135 MB at 16 Mbps45-180 seconds
1080p – 1920 x 108054 MB at 8 Mbps30-60 seconds
720p – 1280 x 72036 MB at 5 Mbps~30 seconds
480p – 854 x 48018 MB 2.5 Mbps~ 15 seconds
Approximate YouTube processing times per minute of video.

Optimizing your upload

A good upload experience begins by matching the recommended upload specification and providing content at a high source resolution. The recommendations in this article focus on SDR videos.

The state and support of HDR on YouTube is somewhat dubious, although there are some signs this being addressed in the future.

Most video editing software has export presets, among them presets for YouTube at different resolutions.

YouTube’s recommended upload settings for video are available here and are well worth looking at for a complete summary.

Summary of recommended settings

This is a summary of YouTube’s recommended export settings:

  • Container: MP4
  • Audio: AAC
    • Sample rate: 48 KHz or 96 KHz
    • Bitrate: 192 KHz
    • Channels: Stereo or Stereo and 5.1
  • Codec: H.264
    • Progressive scan
    • High profile
  • Video bitrate
    • 4K: 35-45 Mbps
    • 1440: 16 Mbps
    • 1080p: 8 Mbps


Part of YouTube’s processing includes creating multiple versions of the video at different resolutions. Therefore the primary goal of an upload should be to provide the highest quality that makes practical sense given your workflow and audience.

High-resolution 4K content is now more widely available than ever, but when you factor in that 40 percent of YouTube content is streamed on mobile devices uploading at 4K might make less sense depending on your audience.

Editing 4K content is the easiest it has ever been, owing to the recent jumps in computing power. Apple’s transition to its own silicon designs has been particularly effective because of the powerful computer and graphics included even in the base models. Intel and AMD have also just released their latest generation of CPUs.

Compute power is only one factor in editing in high resolutions since storing and editing 4K video still consumes a lot of storage space.

It is best to choose our battles by consciously choosing what resolution we want to film and edit in. 

4K or bust?

To that end, 1440p and 1080p both make for more than just an acceptable compromise. Both resolutions are significantly less demanding in terms of computing and storage resources and very much still high resolutions that upscale well on 4K displays. There are still plenty of channels out there with high-quality content at 1080p.


YouTube’s own upload guidelines recommend using H.264 compression on source videos. Check the export presets on your video software; most have YouTube-specific flavors and how closely they align with the recommended settings above.

Run and upload test exports until there is little to no difference between the H.264 compression quality and bitrate, specifically looking out for artifacts and color banding. This will help save on export and upload times in the long run.

Bring your own device

We highly recommend this approach for more technically savvy users that don’t end up having their Internet Service Provider (ISP) prevent them from using their own devices.

The ARRIS Surfboard modem family, formerly Motorola, is a staple in the DOCSIS 3.1 cable modem world and makes a difference in connection quality. Bringing your own device also stops the extortionate monthly equipment rental fees ISPs like to charge.

The same logic applies to ditching the ISP-provided combo modem/router/access point and opting for a better combo unit or going for the dedicated access point and router.

Internet connection

Internet connectivity has only become a bigger factor in the lives of content creators. Fast download and upload speeds have become less of a novelty and more of a necessity in our workflows.

The ability to quickly upload videos, push offsite backups, and host high-quality livestreams are just some of the immediate benefits.

Start by checking if the ISPs in your area provide fiber or, at the very least, higher bandwidth packages.

Connection types

This is not an exhaustive list and covers the broadband Internet connection types available in the North American and European markets.

Evolving standards have been critical in optimizing and fully utilizing both new and existing infrastructure.


This is the oldest of the original broadband standards still in use today. DSL stands for “digital subscriber line” and utilizes standard copper telephone lines for data transmission. The standard has undergone several evolutions through DSL, ADSL and VDSL.

ADSL (asymmetric digital subscriber line) is the most common legacy connection used in the US market and can provide maximum download and upload speeds of 20 Mbps and 1 Mbps, respectively. Whether those speeds are achievable entirely depends on the proximity to an exchange. 

VDSL (very high-speed digital subscriber line) is popular in European markets and uses a blend of higher frequency modulation on the signal and fiber cable to link the exchange to the local cabinets located on most blocks. Towns and municipalities also tend to have their own exchange and, combined with the higher density of junctions, allow for effective deployment. Expected download speeds are in the 70 Mbps range, with upload speeds around 20 Mbps.

Coaxial, aka cable

Cable Internet is, by far, the most common type of connection in North America. The introduction of broadband packages using DOCSIS 3.0 and 3.1 connections over the last 12 years has transformed the cable internet industry and allowed download speeds north of 100 Mbps. Unfortunately, upload speeds have lagged behind anywhere between 5 to 15 Mbps. There are now packages in some markets offering upload speeds of 35 Mbps.

A major downside of cable is its performance during peak hours, akin to how we could see the water pressure drop by poking more holes in a garden hose. While this has gotten better over the years, it can still account for slowdowns at peak hours.


All roads eventually lead to fiber internet. The improvements listed above, especially given the historical context, are truly amazing. If we told our past selves that one day you could have a gigabit cable connection, there would surely be some stunned expressions. We still remember the pain of using dial-up internet and watching pages load line by line.

The key benefits of fiber are removing the restrictions of using copper cabling, supporting much higher speeds and supporting truly symmetrical upload and download speeds.

Gigabit internet is no longer a mythical unicorn and is increasingly available — not that most users would need those speeds. More importantly, connections offering speeds of anywhere over 200 Mbps on download and upload links are where we start seeing transformative value.

Bandwidth explained

Bandwidth is the total available capacity of a network connection. For home and business users, this is also the amount that is allocated. Conventional copper connections are not symmetrical and are weighted for higher download speeds.

Bandwidth is measured in megabits per second (Mbps); a common mistake is to see this as Megabytes which is used to measure disk space and file size.

1 Mbps = 0.125 MB/s: a 100 Mbps connection will net you 12.5 MB/s

Download and upload speeds

Download speed is the rate at which data can be downloaded and is again measured in megabits per second (Mbps). Download speeds make up the bulk of allocated bandwidth on most connections.

Unless otherwise stated, upload speeds are usually a fraction compared to a connection’s download speeds. The exceptions are fiber connections, and that still depends on the ISP providing a package that can unlock increased upload speeds.

The chart below shows estimated upload times for a 15-minute video at three different resolutions and three common upload speeds.

Video ResolutionLength and File SizeUpload SpeedEstimated Upload Time
4K15 minutes / 5 GB100 Mbps7:09 minutes
35 Mbps20:27 minutes
15 Mbps47:43 minutes
1080p15 minutes / 810 MB100 Mbps1:07 minutes
35 Mbps3:14 minutes
15 Mbps7:32 minutes
720p15 minutes / 5 GB100 Mbps0:45 minutes
35 Mbps2:09 minutes
15 Mbps5:01 minutes
Comparison of YouTube video upload times for different resolutions at several upload speeds.

Times will vary

There are many factors you have to consider when uploading a video to YouTube. Use this guide to give you a general estimate of what to expect when uploading your next YouTube video.