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How to multi-cast to several platforms

How to multi-cast to several platforms featured image

In a nutshell

  • Multi-streaming allows you to stream on various livestreaming platforms simultaneously.
  • The biggest benefit of multi-streaming is that it is a great way to reach more viewers.
  • Streaming to social media sites, like YouTube and Facebook, allows you to connect your existing audience on those social media platforms.

Gone are the days of streaming your content and going live on just one platform. With industry professionals predicting the end of major exclusivity deals for streamers and Twitch abandoning its anti-mutli-casting policies, we’re now in the era of multi-cast livestreaming. Let us go over all you need to know to start multi-casting and maximizing your reach.

What is multi-streaming?

Multi-streaming is when a creator streams live video in real time to multiple platforms at the same time. For example, a stream that’s only broadcasting on Twitch wouldn’t be considered a multi-stream. However, if you were streaming the same Twitch feed to YouTube, that would be considered multi-streaming.

Multi-streaming using OBS

Image courtesy: OBS

Before you can stream anything via Open Broadcaster Software (OBS), you need to authorize OBS to broadcast on your channel. This differs depending on the platform you want to livestream to. The general idea is as follows: Host a RTMP server on your PC, stream to that server and then use FFmpeg to copy the stream to as many streaming platforms as you need to, with or without re-encoding. Whichever service you’re streaming to, you need to either create a stream key in your account settings on the applicable service or connect your account to OBS —if it’s supported as it is on Twitch. Keep in mind that once you’re configured to stream to your channel, you need to set your resolution, frame rate and bitrate, which will certainly require more bandwidth and power from your PC. 

Even with the OBS Auto-Configuration Wizard tool, you will still need to set up some manual configurations to use OBS for streaming. Here’s the basics of going through the process of setting up OBS Studio:

  • Download OBS Studio
  • Run the OBS Auto-Configuration Wizard to find optimal settings for your system.
  • Manually adjust suggested settings if necessary.
  • Setup your audio input capture devices: Settings > Audio.
  • Add a source: Sources > + > choose your source.
  • Confirm that settings are proper in: Settings > Output.
  • Test your stream by clicking Start Recording or Start Streaming.

Keep in mind: With OBS, you cannot stream to two channels in a simulcast using a single command of the software.  

Multi-streaming on Switchboard Live

Image courtesy: Switchboard Live

Switchboard Live allows you to stream to an unlimited number of destinations. It stands out for its sharing capabilities that let guests stream on a particular social media platform without the need for passwords. The platform streams to top social destinations and has a seamless integration with OVPs (Online Video Platforms).

To get started streaming takes four easy steps after you configure your encoder, add your destinations and create a stream title with a description:

  • Start streaming from Live Streaming Software to Switchboard.
  • Check the Confidence monitor for video.
  • Select your destinations.
  • Click the green GO LIVE button.

Multi-streaming on Wirecast

Telestream Wirecast
Image courtesy: Telestream

Telestream’s Wirecast is a live video streaming encoder with multistream support. It has loads of features that generate a specialized broadcasting experience. Its key features include unlimited inputs, unlimited outputs, encoding tools, email support and editing tools, such as audio mixing, stream recording and graphic overlays. 

To go live using Wirecast:

  • Navigate to Output Settings.
  • If Livestream is not already appearing in the Destination List, then select More.
  • Check Livestream, then click OK.
  • You can now choose Livestream from the Destination List.

Other selections will appear in the Output Settings window. Name your stream and choose your streaming quality in the Encoding dropdown menu.

Similar to Switchboard, you can individually select your destination. For example, to set up a Stream to YouTube via the RTMP server destination:

  • Sign in to YouTube.
  • Click on your avatar and select YouTube Studio from the menu.
  • Once in YouTube Studio, click on the Create button icon and select Go Live.
  • Select Manage and then click on the Schedule Stream button.

Wirecast has two versions available that include:

  • Wirecast Studio: $24.92/month
  • Wirecast Pro: $33.32

Both are one-time purchases. Free trials are available with both versions of the software.

Multi-streaming on XSplit

Image courtesy: XSplit

The good thing about XSplit is that comes with popular tools that include webcam connection, presenter streaming and screen capture. However, to set up your outputs and start streaming to multiple outputs, XSplit requires a Broadcaster Premium or Premium Bundle license. With premium service, you get a wide range of features, accessible support and professional streaming.

To go live and start streaming using XSplit is simple:

  • Go to the Broadcast menu > Set up a new output and select the name of the output you want to stream to.
  • Repeat this step for each new output you want to stream to.

Multi-streaming on Restream

More and more streamers are multi-streaming and reaping the benefits. Here are a few tools you can use to start multi-streaming too.
Image courtesy: Restream

Multistreaming supports features including in-browser streaming, chat and analytics. Restream Studio also lets you go live directly from your web browser without having to use a hardware encoder. All you have to do is log into your Restream account or create an account and attach your chosen streaming destinations. Restream also allows you to connect to other encoders, like XSplit, OBS and others.

To go live with Restream:

  • Log into your Restream account and navigate to Restream Studio.
  • Connect your webcam and microphone.
  • Update the title and description.
  • Connect channels where you want to broadcast your stream.
  • Click the GO LIVE button.

Time to go live — everywhere

Multi-streaming takes about the same amount of effort as regular livestreaming. It’s as simple as choosing your streaming platforms, finding a multi-streaming solution, like Restream or Wirecast and then going live. So if you would like to expand your reach, consider multi-streaming your next livestream.

Paramount considers VidCon sale

Paramount considers VidCon sale
Image courtesy: Paramount/VidCon

Paramount Global is considering selling its huge internet video event, VidCon.

What is VidCon?

VidCon is a popular annual convention focused on online video content, primarily catering to creators, fans, and industry professionals involved in digital media. It was founded in 2010 by Hank and John Green, two prominent YouTubers, and has since grown into a significant event in the online video community.

VidCon features a variety of activities such as panels, workshops, performances, and networking opportunities. Creators often use VidCon as a platform to connect with their fans, collaborate with other creators, learn about new trends and technologies, and gain insights into the online video industry.

VidCon’s Background and Growth

VidCon was acquired by Viacom (now Paramount Global) in 2018 and has then grown steadily. However, due to the pandemic, attendance dipped in recent years.

Despite setbacks, VidCon remains popular, expanding its reach globally with events in Baltimore, London, Sao Paulo, and Mexico City. Last year, the Anaheim event drew 55,000 attendees, generating revenue from ticket sales and sponsorships, notably from YouTube.

Exploring a potential sale

To explore the possibility of selling VidCon, Paramount hired the bank Oaklins DeSilva+Phillips. Although the talk of the sale is in its early stages, the company hopes to find a strategic buyer rather than a private equity group. This decision is part of Paramount’s larger plan to focus on its primary operations.

Sam Thompson of Progress Ventures commented, “This is a consideration that has almost certainly been influenced by Paramount’s extraneous plans, but it also allows them to focus resources internally in more important areas.”

Paramount is currently in the middle of a lot of changes. Selling VidCon could help Paramount focus more on their main line of work, including making movies and TV shows.

YouTube begins testing old-school video layout design

YouTube's test
Image courtesy: @_BRIANHAMILTON on Threads

YouTube has started testing a retro-inspired video layout on its website. This layout brings back some design elements from YouTube’s early days when it first launched in 2005.

Nostalgia meets modern design

The new design, currently being tested with a select group of users, marks a significant shift from the layout users have become accustomed to over the past decade. Instead of the usual setup where video descriptions and channel details appear below the video, the new design displays them on the right side of the video player.

Feedback from the community

The news of this experiment sparked a buzz on social media platforms like Threads, with users expressing mixed feelings. One user, Brian Hamilton, commented on the change, saying, “Twenty years of ‘in the description box down below’ on YouTube, gone! I don’t think I’ll get used to ‘smash that like button to the right of the video’ anytime soon.”

Users have been extremely vocal about their thoughts on the new design, with others pointing out that the platform now looks like other online video sites.

Interestingly, some users pointed out that this new design isn’t entirely new. From 2006 to 2010, YouTube had a similar layout with user information on the right side of the video. This historical tidbit was confirmed through archived videos.

YouTube’s clarification

In response to the chatter, YouTube clarified on Twitter/X that this layout change is an experimental feature limited to specific accounts.

They mentioned, “Jumping in! it sounds like you’re seeing an experiment/test feature. diff teams at YouTube often test new ways to improve features & experiences.”

We will have to see if and when YouTube decides to launch the new design of the platform.

Featured image courtesy: @_BRIANHAMILTO on Threads

YouTuber YourFellowArab shares details of his kidnapping

Image courtesy: YourFellowArab

YouTuber YourFellowArab has opened up about his 17-day Haitian kidnapping situation. YourFellowArab was kidnapped in late March by the 400 Mawozo gang. The YouTuber was released without having to pay the $600,000 ransom they sought. During an interview with Eddie Maalouf, his brother, YourFellowArab disclosed the horrifying details of his captivity.

The kidnapping Incident

YourFellowArab recalled how “eight dudes with AKs” pulled up his car in Haiti and led him to a barbed-wire-enclosed compound. Gang boss Lanmò Sanjou questioned him and Sean Roubens Jean Sacra, a fixer in Haiti whom YourFellowArab was traveling with.

“At this point, I’m just trying to survive,” YourFellowArab said. The streamer was taken to another place where the kidnappers demanded a ransom to contact his family. YourFellowArab was trying to negotiate with the kidnappers by showing them his past videos.

Negotiations and survival

YourFellowArab’s family was aware of his whereabouts, which became their advantage for negotiations. Additionally, to survive, he had to entertain his kidnappers. “In there, positivity saved my life,” Arab remarked.

He went on, “I’m one of the only people that has come out of kidnapping with this guy untouched … they didn’t touch me,” he and Sean were released without having to pay the entire ransom despite the widely shared story, owing to the efforts of supporters and the involvement of Barbecue, a gang boss.

“Many people reached out and said they would pay the entire ransom without asking for anything in return.”

YourFellowArab posted a video of his experience. He apologized for the experience and thanked his family and fans for their support. YourFellowArab also hinted at a future video that would include a recap of everything that happened throughout the event. “There will be a trailer on Sunday,” he stated.

TikTok teases a new app for photo posts: TikTok Notes

TikTok Notes
Image courtesy: TikTok

TikTok is entering the photo market, announcing a new app for posting photos. This platform, called TikTok Notes, is designed to accommodate users who would rather share still photos along with text. Although the app is not launched yet, some users reported getting messages indicating that it will be released soon.

Competition in social media

This new app by TikTok appears to be a direct competitor to Instagram, a giant in the photo-sharing platform. Overall, TikTok launching such an app is not a surprising move, as social media giants frequently imitate one another’s features.

In 2020, for example, Instagram introduced Reels, a copy of TikTok’s short video style. Recently, TikTok has also been encouraging longer-form content mimicking YouTube on its platform by incentivizing creators.

Mike Proulx, research director at analysis firm Forrester, points out that while these kinds of clone features can be effective, success is not guaranteed, citing Twitter’s unsuccessful attempt as an example.

Perspective of analysists

TikTok users received a message that says unless they opt out, TikTok Notes will automatically share their photo postings. This feature begs the question of what consumers want since some analysts, such as Matt Navarra, argue that although the app may draw in more inactive users, there might not be a big enough market for yet another photo-sharing website.

For instance, when Threads was launched, Meta received criticism for automatically making accounts for Instagram users. In the end, the app did not achieve its desired user retention, which might happen to the new photo sharing app that TikTok plans to launch.

In hindsight, Instagram’s algorithm was reported to be overfocusing on videos, which led to more criticism from its users. So, TikTok might still have a chance of penetrating the market. The app is still in development according to the tech giant.

“As part of our continued commitment to innovating the TikTok experience, we’re exploring ways to empower our community to create and share their creativity with photos and text in a dedicated space for those formats,” TikTok spokesperson said.

How to deal with a copyright claim

Photo by Markus Winkler on Unsplash

In a nutshell

  • Copyright is a legal right that allows businesses and creators to control how their original works are reproduced, distributed and performed; when these works are used without permission on platforms like YouTube, copyright claims can be made.
  • YouTube’s Content ID system can automatically detect and match content to protect copyright owners, but it can also mistakenly flag content that falls under fair use, leading to issues like demonetization.
  • If you receive a copyright claim, assess if it’s legitimate, consider counterclaiming if it falls under fair use or negotiate rights if you’ve used copyrighted material.

Getting a copyright claim or strike on your YouTube channel can be confusing and frustrating, especially if you don’t have a firm understanding of why it happens or what you can do about it. It’s important (and responsible) to avoid copyright claims. However, the journey to becoming a successful YouTuber will likely be riddled with copyright claims.

We’re here to help you understand what it is, why it happens, and what to do if it happens to you.

Copyright is a legal protection granted to the creators of original works. Copyrights are sometimes held by a single creator, by an agency, or by multiple people (i.e., writer, singer, and producer). Regardless, it gives the creator(s) exclusive rights to reproduce, distribute, and publicly perform their creations. When a creator uploads a video to YouTube, they implicitly grant the platform a license to display and distribute the content. They still have the right to their work on YouTube.

When a copyright holder believes their work has been used without permission by another creator on YouTube, they can file a copyright claim manually. YouTube considers this a manual content ID claim. Copyright holders need to use the Manual Claiming tool to file a manual content ID claim. YouTube intends for the Manual Claiming tool to give copyright owners a way to manually claim videos not matched by Content ID — more on that later. To try to discourage false claims, YouTube requires copyright holders to provide a timestamp where their content is in the video they are claiming. Unfortunately, many companies and creators have abused the system for their own benefit. For example, in 2021, PewDiePie received a copyright claim for using his own song “B!tch Lasagna” after a company named RepostNetwork claimed ownership of the song, claiming to be acting on behalf of PewDiePie. Thankfully, YouTube removed the claim after it was brought to light.

What about Content ID claims?

A Content ID claim is automatically generated when an uploaded video matches another video (or segment of a video) in YouTube’s Content ID system.

Depending on the copyright owner’s Content ID settings, Content ID claims can:

  • Block a video from being viewed.
  • Monetize the video by running ads on it, sometimes sharing revenue with the uploader.
  • Track the video’s viewership statistics.

Issues with false positives

The Content ID system can mistakenly flag content as copyright-infringing even when it’s used legally. Creators who do movie reviews with clips from the film, parodies, or educational music courses with song snippets can all face false positives, which leads to video demonetization. While creators can appeal, the time it takes for YouTube to review the claim leads to massive profit loss since the majority of a video’s views come in during the first few days since its upload.

If you’ve received a copyright claim, start by considering if the claim is legitimate. Did you violate copyright, or do you think the claim is uncalled for? Your answer will determine what you do next.

If you believe the copyright claim is incorrect:


If your use of copyrighted material falls under fair use or you have acquired the rights to use it and were flagged by YouTube’s content ID, you can file a counterclaim. This challenges the copyright holder’s claim and, if successful, allows you to remonetize your video.

If you did violate copyright, you can:

If you want to keep the copyrighted content in your video, you can try contacting the copyright holder and requesting permission to use the content. Sometimes, the Content ID system flags your content on its own without the copyright holder knowing. If they’re fine with you using the content, then you can clear it up with YouTube. If the copyright holder manually claimed your video, that will be a bit trickier. They may be open to coming to a compromise with you on the sharing rights. You can try to find the true owner by checking these sites:

Once you’ve identified the copyright owner, you can contact them to negotiate terms for licensing. Be prepared to discuss the exact content you wish to use, why, and for how long. Then, discuss the terms of payment or exchange that will benefit the copyright owner fairly. Once everything is decided, it’s critical to get it in writing. Follow up with an email that specifically outlines your conversation and request a reply granting permission. If you receive any copyright claims during the timeframe of your license, this documentation is the proof you’ll need.

Ultimately, respect the copyright holder’s decision. If they don’t want you to use their content in your video, abide by it if it doesn’t fall under fair use. It’s important to understand that copyright protection exists to preserve the integrity of original works. This protection is a safeguard for intellectual property and preserving revenue streams. When content is used without permission, it may cause damages such as financial loss and a loss of control over the work.

In extreme cases, where the copyright claim is erroneous or abusive, creators may need to consider legal action. However, this is a costly and time-consuming process that requires legal counsel and should be a last resort.

Edit or remove the content

If only a portion of your video is being claimed, YouTube allows you to use its built-in video editor to remove the section in question. However, this approach can’t work for everyone. For instance, if you’re doing an educational analysis of Taylor Swift’s song “Lover,” it would be hard to cut all instances of the song. Also, while YouTube’s editor is helpful, it’s quite limited. So, you may have to edit the video using your own video editing software and re-upload it.

Copyright claims can be extremely stressful, but YouTubers, no matter how careful they are, often face them at some point. Keep calm and consider the next best course of action using the steps above.

Photo by Markus Winkler on Unsplash

Contributing authors to this article include: Landon Dyksterhouse and Tiffany Harness

Instagram discontinues its Reels Play bonus program

Instagram recently made significant changes to its monetization, affecting how digital creators earn money on the platform. Let’s delve into these updates and their impact on the creator community.

The end of Reels Play bonuses

In March 2023, Instagram discontinued its Reels Play bonus program, a move that affected creators who monetized their Reels. Last year, Adam Mosseri, head of Instagram, said that Instagram “couldn’t afford to run [the Reels Play bonus program] in the U.S.” Tubefilter predicts that it’s unlikely that Instagram will ever bring back a year-round monetization program.

However, now, the platform is testing a new initiative called the Spring Bonus. This program rewards creators not only for sharing videos but also for posting photo carousels and single-image posts. It is invite-only and offers a maximum payout of $30,000 over 30 days for eligible creators in the U.S., Japan and South Korea.

Qualification requirements

To qualify for payouts, creators must meet specific engagement thresholds. However, certain content types like sponsored posts, collaborations with other creators and posts with watermarks from external platforms are excluded from the program.

This move by Instagram is part of Meta’s broader competition strategy, particularly against TikTok. Mosseri also hinted at the return of such bonuses during Meta’s Instagram University event.

Reactions from creators

Creators such as Jackson Weimer and Mike Potter have already started earning through the Spring Bonus program.

The reintroduction of creator bonuses, including incentives for photo content, is crucial for Instagram’s competitiveness and its ability to retain creators. Due to intense competition, platforms like Instagram, Threads, TikTok and even X are introducing more ways to reward creators. We will see if this new initiative from Instagram will receive positive feedback from more creators.

Podcasting strategy tips for 2024

In a nutshell

  • The airwaves are overflowing with great podcasts but you can still get a piece of the action with an effective podcasting strategy.
  • Knowing your niche, competition and audience will provide the foundation you need to get more listeners.
  • Your podcast marketing strategy should be designed to create visibility and interest on multiple platforms to drive popularity.

Countless podcasts are lighting up the on-air signs and new ones are cropping up daily. But there are also millions of people tuning in to those podcasts. So, is the podcast market saturated? It may seem like it. But, if your podcast has something special to offer and you can get it in front of the right audience, there’s still room for you. This is where having a smart podcasting strategy makes a huge difference. 

Whether you have an existing podcast that needs a boost or you’re just beginning, podcasts are a way to build your brand. In this article, we’ll show you how to find the right niche and give you our best advice for podcast marketing and audience management so you won’t get lost in the mix.

Nail down your niche

A big mistake people make is creating a lifestyle podcast without defining (and being dedicated to) their niche. When you do this, your content may be too broad. This lack of focus will fail to catch viewers interest. While lifestyle podcasts can and do work, they typically have some kind of focus, such as fashion, food, etc. Lifestyle podcasts that are a day in a life of the host(s) are typically successful because the hosts are famous for another reason.

A well-defined niche tells people exactly what to expect from your content and makes your overall podcasting strategy clear. For example, there are many podcasts focusing on true crime stories. But a true niche gets even more specific. James Pietragallo and Jimmie Whisman do this with their crime-based podcasts, “Small Town Murder and “Crime in Sports.”

You’ll want to consider what interests you, of course, but your expertise makes you a more valuable voice for certain niches. While sports may be a strong interest, someone with a background in animal science might be better suited to run a podcast about why animals behave the way they do or how to better share the world with wild animals.

Also, consider your personal communication style and how that affects your niche. You might be a natural comedian with hilarious commentary or you might do best with a helpful educational tone. Your niche is the core of your podcast and everything about it should reflect that. 

Podcast marketing and presence

One of the unexpected things that occurred with the 2020 pandemic was a huge boom in the livestreaming industry. Now, more than ever, podcasts are driving views by broadcasting live on video platforms. You can choose to edit each episode in post-production, allow the live version to remain intact or go both routes. Either way, be consistent.  

If you decide to go the video route with your podcast strategy, you’re giving yourself a huge marketing opportunity, as well. You can run it on YouTube or wherever else you choose. Then, you can use clips from your episodes to create marketable short-form content and ads on platforms like TikTok — which now allows horizontal videos — and Instagram. 

When utilizing video ads, it’s important to have a strong understanding of who your audience is. You must know the basic demographics and then dive deeper into what interests them and when they are most likely to be online. This kind of information is valuable for sending ads to highly segmented categories to get better results. 

On the other hand, creating a short-form channel on TikTok has multi-purpose benefits. Beyond drawing an audience to your podcast, it’s a clever way to generate additional revenue. With the right podcast content and strategy, TikTok and YouTube are both lucrative and help you audience grow exponentially.  

Don’t compete, collaborate

As you gain followers, be sure to network with other podcasters. Try to connect with people in your niche and adjacent niches. Consider which industry or field experts might be a good fit as guests on your podcasts, too. If your investing podcast focuses on advice for newbies, your next episode can be a conversation with a retirement planning expert. Another episode can be cautionary tales from a former day trader who’s seen it all. 

Collaborations are good for everyone involved. The podcasters each have an opportunity to be exposed to new listeners. Adding this kind of cross-promotion to your podcasting strategy increases ad views and the possibility of short-form videos going viral. Each episode with a cool featured guest is almost promised to have more views than episodes without guests, so both creators win. Plus, the audience gets to enjoy a more dynamic broadcast which keeps them coming back for more. 

Relationship maintenance

Raising your audience engagement is a must to run a successful podcast in 2024. But before you can raise your engagement levels, you first need to understand who your audience is and what they want from your content. Know which social media platforms they use most and meet them where they already are. 

Promote new episodes, respond to comments and ask for their input. See if they respond well to incentives for top fans. Encourage them to engage and share your podcast. If you find it’s a lot to keep up with, bring in a freelancer with social media expertise to lighten your workload.

Get behind the mic

Once you’ve got a solid grasp of what goes into a good podcasting strategy, you can focus on recording excellent content that helps you stand out within your niche. Know your audience and market directly to them. Collaborate with other podcasters and work together to elevate each other’s content. Be fully engaged with your listeners to increase loyalty. As you follow these steps, with a little luck, your podcast (and revenue) will be climbing the charts in no time. 

YouTube fires stern warning at ChatGPT team: Don’t take creators’ videos or it’s a “clear violation” legally

YouTube fires stern warning at ChatGPT team

YouTube CEO Neal Mohan recently warned OpenAI about using YouTube creators’ videos to train its AI models, stating it’s a “clear violation” of its terms of service.

Violation of Terms of Service

Mohan emphasized that using videos without proper permissions violates YouTube’s terms, which prohibit downloading or using video content without consent. This issue has sparked debates about the responsibilities of AI developers regarding data usage and copyright.

“From a creator’s perspective, when a creator uploads their hard work to our platform, they have certain expectations. One of those expectations is that the terms of service is going to be abided by. It does not allow for things like transcripts or video bits to be downloaded, and that is a clear violation of our terms of service. Those are the rules of the road in terms of content on our platform,” Mohan stated in an interview with Bloomberg Originals host Emily Chang.

OpenAI’s new text-to-video AI tool, Sora, has raised concerns about its data sources and potential copyright infringements. The company has faced lawsuits, including one from comedian Sarah Silverman and others, alleging the unauthorized use of copyrighted material in its training data.

The broader context involves ongoing legal battles between AI companies and content creators, such as The New York Times, over copyright issues. As AI development grows, balancing innovation with legal compliance is crucial becomes more crucial.

A recent report by The New York Times claims that OpenAI developed Whisper, its audio transcription tool, to transcribe over a million hours of YouTube videos to train GPT-4, which powers Sora. The New York Times also reports that OpenAI thought this act fell under fair use, even though it believed it to be shaky legally.

Impact on AI Development

YouTube’s CEO’s warning expands the conversation regarding AI ethics and regulations. As AI technology advances, media companies are trying to figure out ethical data practices for AI training. Since this is an issue of intellectual property rights, companies like YouTube are still upholding their terms of service.

We will have to wait and see how YouTube responds to The New York Times’ report.

Twitch now lets streamers watch banned users’ content

Twitch lets streamers watch banned users’ content featured image
Image asset courtesy: Twitch

Twitch has updated its Community Guidelines to allow streamers to react and discuss videos made by banned creators on the platform. Streamers will no long review penalties for engaging with content from canned creators.

The policy change

Previously, streamers were prohibited from interacting with content — such as videos or livestreams — from banned users on Twitch. However, on April 4, Twitch updated its Suspension Evasion policy to allow streamers to react to videos made by banned users. This highlights the value of discussion within the Twitch community.

Although streamers now have more freedom thanks to this change, they still have to consider a couple of limitations. For example, streamers are still not allowed to collaborate with banned users, host banned persons directly on their streams or distribute content without providing their own commentary or reactions.

The purpose behind the update

By making this policy change, Twitch hopes to find a middle ground between upholding suspensions and promoting open discussion within the community. Twitch attempts to uphold the integrity of the site by allowing streamers to interact with prohibited users’ content within designated bounds.

It’s critical for streamers to understand the dos and don’ts of the platform. Though they are free to voice their thoughts regarding banned content, they are not allowed to directly feature banned users on their streams or promote them in any way that violates Twitch’s policies.

Exceptions and accountability

Twitch admits that banned individuals occasionally make an unexpected appearance during streams. It is, however, forbidden to publicize or promote them in order to get over their suspension.