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TikTok creators can now put videos behind paywalls

TikTok profile and logo on phone.

TikTok announced that beginning June 6, creators in select regions with at least 10k followers can now join Series, a feature where creators can post premium content up to 20 minutes long. Series was first introduced in March to select creators only. This expansion means more creators will have more ways to monetize their content.  

How does the paywall work?

@tiktoknewsroom

Introducing TikTok Series 🥁 Our new premium feature enables creators to post Collections of up to 80 videos, each up to 20 minutes long 🙌

♬ original sound – TikTok Newsroom – TikTok Newsroom

The paywall feature is similar to OnlyFans, where creators can lock their premium content where their fans pay to access it. According to TikTok, one Series can include up to 80 videos, with lengths double the 10-minute cap. Currently, only a select number of creators have access to the feature. TikTok believes that this feature will end up “giving people a new, longer format to watch their favorite creators and content.” 

Creators then set the price on how much their premium content should cost, which ranges from $1 to $190 per series. Their fans can purchase access to their content through direct-in video links or by visiting their profiles. 

If you have less than 10k followers, you can still apply for this program, given that you have sold premium content on other platforms. TikTok will consider your application, but there is no guarantee it’ll be approved. 

TikTok hopes to expand their long-form content 

With the introduction of Series, TikTok aims to expand long-form content on its platform. Back in early 2022, TikTok upped its max video length to 10 minutes.  

Bottomline, TikTok is positive that Series is their growing monetization solution to support their creators. With their Creator Fund having lapses in properly compensating their creators, we hope that this new program has a smooth roll out. 

Twitch ends multi-streaming to competitors

Twitch's new policy on multi-streaming

Twitch updated its guidelines on branded content recently, and streams didn’t receive it well. Twitch continued the controversy with another poorly-received TOS update, focusing on multi-streaming.

Twitch’s Terms of Service bans multi-streaming to other platforms 

In this updated TOS, users can no longer simultaneously stream to platforms that offer streaming services, such as YouTube, Kick and Rumble, without written permission from Twitch. Twitch clarifies that it allows multi-streaming to mobile services that support streaming, such as TikTok and Instagram. This new policy does not apply to non-profit users streaming for non-commercial users. This clause was only included in Partner & Affiliate guidelines; however, this new guideline now applies to all users, including non-affiliates. Non-adherence to the policy will result in warnings and even account suspension if done repeatedly. 

Twitch’s updated TOS on simulcasting.

This new policy of multi-streaming caused another outrage from the creator community. Ninja, a popular streamer who is no longer a Twitch partner, is disappointed with this policy because he’s no longer making money on the platform. He makes revenue elsewhere, like streaming on YoUTube. Ultimately, the only reason Ninja still streams on Twitch is to reach as many viewers as possible. He states that this policy will lead him to leave Twitch entirely, as it doesn’t make sense for him to only stream on a platform where he doesn’t make any revenue.

This policy also creates further issues for companies like Riot and CSGO, which simulcast to YouTube while streaming their events on Twitch.

Users can still stream to other platforms 

To be clear, this new policy doesn’t prevent Twitch streamers from streaming on other platforms. Instead, it’s a ban on simultaneous streaming to multiple platforms. So, for example, if you start a stream on Twitch, end it and start a new stream on YouTube, Twitch is fine with that. However, if you stream to both Twitch and YouTube simultaneously, that would violate Twitch’s new policy.

What does this mean for Twitch?

It’s getting harder and harder to see Twitch as the best place for streamers to stream. One of the major issues Twitch faces is its support for small creators in terms of discoverability. It’s been common practice for small Twitch streamers to multi-stream to other platforms to gain an audience on Twitch. That’s because it’s incredibly hard for small streamers to break out due to how Twitch is set up. The most-watch streamers stay at the top of their categories because Twitch displays the most-watched streamers first. After this policy change, it will get even harder for smaller streamers to grow on the platform.

While there might not be an all-out fire at Twitch — it still gets the most watch hours than any other livestreaming platform — we’d be blind not to see the smoke brewing. With more and more streamers looking elsewhere to stream, we may just be witnessing the slow decline of Twitch.

 

Will Twitch’s new ad policies kill the platform?

Twitch logo courtesy: Twitch

Twitch published their new guidelines on branded streams, which sparked outrage from many streamers. Branded streams feature products and services such as sponsored gameplay, paid product placements and many more. 

According to the new policy, on-screen logos are limited to 3% of the screen size. Additionally, “burned in” video ads, audio ads and banners are not allowed, where most streamers get a huge fraction of their income. Twitch will allow branded panels, displaying products in the background, adding links, unboxing products and sponsored games. Twitch also added branded content disclosure tool to the streamer’s dashboard. These new rules are expected to roll out at the beginning of July. 

Image courtesy: Twitch

Streamers responded to this new policy

Understandably, the reaction to this policy change was met with widespread backlash. The consensus in the creator community is that this policy change would effectively make events run on Twitch effectively impossible. This is because sponsors pay to run burned in video ads during these events. Additionally, as MoistCr1TiKaL pointed out, this would hurt many streamers’ bottom line, especially gaming streamers, because many game companies pay for display ads during sponsored game Let Plays.

Many streamers even called for boycotting the platform. Zack Hoyt, popularly known as Asmongold and a member of One True King (OTK), said in a tweet that the team would leave the platform if the new guidelines were pushed through.

Twitch‘s response

In the midst of this controversy, Twitch apologized in a tweet as the policy as “overly broad” that led to “confusion and frustration.” They said they “missed the mark with the policy language” and that they would “rewrite the guidelines to be clearer.”

Twitch then released an updated version of its policy change, rewording the language of the changes. However, ultimately, the policy changes still stand.

What does this mean for creators?

As it stands, the policies appear to be going through. But it doesn’t look like streamers have to worry just yet. As YouTube streamer and former Twitch star Ludwig suggests, it appears that while the policies are still being put in place, it doesn’t appear that Twitch will target individual streamers or events. Instead, it seems that they may go after larger corporations that have the capability of inserting banners and mid-roll ads without a deal with Twitch. “I think the argument is that they’re trying to put this language — at least legally — into the terms of service, so [those large companies] no longer operate,” Ludwig says in one of his videos uploaded to Mogul Mail.

Unfortunately, there’s no definitive answer here. It’s possible that Twitch wants to crack down on large companies exploiting ads. It’s also possible it intends to enforce these policies on individuals and events. If that is Twitch’s intent, we hope that they reconsider this policy. This will not only hurt the platform but also hurt creators, big and small, and effectively kill events on Twitch. We’ll just have to see how Twitch enforces these policies.

Instagram reveals how it recommends content

Instagram shares how its algorithm works

Instagram for a while has been tight-lipped about how its algorithm works. This has left creators having to guess why the algorithm shows more or less content from certain creators. However, Instagram recently revealed some details about how its algorithm works.

Instagram explains its ranking system 

Instagram clarifies in its blog post that there’s no single algorithm that dictates what users would see on their pages. In the blog, Instagram states that the driving nature of the algorithm, whether it is the Stories, Feed or Reels — comes from the activities of the users. Content is ranked differently on each part of Instagram, a personalized experience for everyone.

Ranking Instagram Feed

Essentially, what you will see on your Feed is a mix of content you follow or recommended content — which are based on different factors such as what you engaged in recently (whether you like posts, like them or comment on them). Instagram calls this a “signal” which helps them make predictions on where to rank posts. 

Ranking Stories

For Instagram Stories, the ranking signals they consider are your viewing history, engagement history and level of closeness. In simpler terms: the more you view or interact with a user’s Stories and how likely they are to be your friend or family, the more you will see their posts. 

Ranking the Explore Page

In the Explore Page, users would most likely see different recommended content from accounts you don’t follow yet. Instagram still takes into consideration your past activity, such as likes, comments, saves, etc. 

Ranking Reels 

Lastly, for the Reels, the majority of the content is from accounts you are not following. The signals they use to figure out what is entertaining for people and recommend them are the same as Feed and Explore. The algorithm studies your activity, history and popularity. 

Users are still not happy about it 

Ultimately, though we applaud Instagram for being more transparent, it’s apparent that the Instagram community isn’t happy with how its algorithm’s running. Instagram CEO Adam Mosseri’s post on the subject is full of comments bashing the algorithm. For example, some are criticizing the algorithm for hurting small creators and businesses because their followers can’t reliably see their new posts. This is because the feed is full of posts the algorithm recommends to show, thinking that’s what the users want to see. This ultimately lowers creators’ reach.

While Instagram has worked to address some of these issues, there are still many creators who don’t feel supported. We hope that the platform continues to be transparent and continuously listens to its community to improve.

Viral Nation rolls out feature to prevent copyright issues

Viral Nation_Secture
Image courtesy: Viral Nation

Viral Nation added a copyright audit feature to Viral Nation_Secure, a social media monitoring and screening firm, to aid companies and content creators from possible copyright issues. Their AI-powered copyright detection feature will identify copyrighted content and notify companies should the campaigns or sponsored content from their partner creators contains music or videos protected by copyright laws. It also identifies past content that uses copyrighted material so the companies can delete it from their pages.  

This is big news for companies, especially since copyright strikes not only result in income loss but they also affect branding and reputation. With this in mind, Mat Micheli, the co-founder of Viral Nation, stated: “We are proud to be the first brand safety solution to develop and deliver a frictionless solution as part of our platform to help companies mitigate risk and better protect their brands while in turn protecting content rights holders.”

Other benefits of the feature

Aside from monitoring content for copyright issues, Viral Nation_Secure also conducts a complete social media audit which is vital for monitoring and reporting data, especially “instances of profanity, intolerance, hate speech….” According to Viral Nation, the feature can “audit and monitor social media activity of brand advocates, sponsored influencers, executives and employees, ensuring their online behavior is consistent with the brand’s core values.”

What does this mean for creators and companies?

This is another huge plus since the use of social media nowadays is detrimental to the success or failure of brands. Companies need more reputation management solutions when it comes to social media use and copyright issues, which Viral Nation_Secure aims to help them with. It is a struggle for companies to check all past and future content to make sure they don’t get copyright strikes, and a feature like this is a good one to have. Watch this demo to learn more. 

7 ways to monetize your channel without a YouTube partnership

How to monetize your YouTube channel without a partnership

In a nutshell

  • Optimizing your YouTube channel involves understanding YouTube’s community guidelines, investing in quality control, building relationships, using SEO, analyzing viewer metrics and maintaining authenticity.
  • There are seven possible ways to monetize your YouTube channel without a partnership: affiliate marketing, sponsored videos, crowdfunding and Patreon, selling merchandise, offering online courses or eBooks, video licensing and paid product reviews.
  • Running a YouTube channel can be a profitable side hustle, allowing you to share your passion while generating income, even without a formal YouTube partnership.

Posting to YouTube as a side gig could be a perfect opportunity to supplement your income. However, that can be easier said than done when you’re not in YouTube’s Partner Program — YouTube’s program for channel monetization. But, even though you don’t have a YouTube partnership, you still can monetize your efforts.

Here’s how to turn your YouTube channel into a profitable side hustle.

Getting start

Before you can start making money with your channel, you first need to make sure you optimize it and figure out what kind of content you’re going to make — which will dictate how you monetize your channel. Here’s what you need to do to get started.

Guidelines and quality control

Familiarize yourself with YouTube’s community guidelines. These rules aim to protect viewers from harmful or misleading content. It’s crucial to adhere to these standards for the longevity of your channel.

Quality is paramount. Invest in a decent camera and microphone to ensure your content is clear and engaging. Edit your videos diligently to maintain professionalism. There are various editing tools available online, some for free, to enhance your content. Check out Videomaker’s best video editing software buyer’s guide for more guidance.

Background and engagement

Your video backdrop doesn’t need to be elaborate. A clean, simple background can work great. However, this will depend on the type of content you make and what your brand calls for. If you’re known as being an experimental inventor, like Adam Savage, a cluttered background may suit your brand perfectly.

Image courtesy: Adam Savage’s Tested

Also, engage with other accounts within your niche, comment on their content and respond to comments on your videos. Building relationships with your viewers and fellow creators can increase your visibility.

Harnessing SEO

Search Engine Optimization (SEO) is pivotal for the success of your channel. Optimize your video description, title and hashtags to improve its visibility in YouTube’s search algorithm. More on that here.

Analytics and authenticity

Understand and incorporate YouTube analytics into your content strategy. These statistics reveal information about your viewership demographics and the popularity of different videos, which can guide your content creation.

Most importantly, maintain honesty. Avoid resorting to outlandish clickbait. Genuine content resonates with audiences and builds trust, a key ingredient for a successful side hustle on YouTube.

Monetizing your channel

Now let’s explore seven ways to monetize your YouTube channel without a YouTube partnership:

1. Affiliate marketing

One viable way to monetize your YouTube channel is through affiliate marketing. Essentially, you partner with companies to promote their products or services. The trick is to find products that align with your niche and audience’s interests. After endorsing a product, you provide an affiliate link that directs your viewers to the product’s online purchase page. You earn a commission each time a viewer purchases the product through your link. This method can generate a substantial income, especially if the products you’re promoting have high consumer demand.

2. Sponsored videos

Another monetization avenue is sponsored videos. Brands often collaborate with YouTube creators to create content that showcases their products or services. You can make a decent amount of revenue this way. However, remember to always keep your audience’s interest in mind. If a product wouldn’t benefit them, it might be worth reconsidering the sponsorship. Retaining your audience’s trust should be priority number one when it comes to sponsorships.

Image courtesy: AngryJoeShow

3. Crowdfunding and Patreon

Platforms like Patreon or crowdfunding sites can offer an income stream for your YouTube channel. On Patreon, viewers can opt to become regular patrons of your work, offering a monthly financial contribution.

Crowdfunding, on the other hand, is often project-based. For instance, you could crowdfund a unique video project or series. Both options are ways for viewers to directly support your content creation.

4. Merchandise

Once you’ve established a brand for your channel and gained a substantial following, consider selling merchandise. This can range from t-shirts, mugs and hats to more niche items like artwork or handcrafted goods. Merchandise serves a dual purpose — it provides an additional revenue stream and also helps promote your brand.

Image courtesy: Pokimane

5. Online courses and eBooks

While this one won’t be for everyone, if you’re an expert in your channel’s niche, consider creating an online course or writing an eBook. Many viewers look to YouTube to learn new skills or gain knowledge, so selling in-depth, educational content can be lucrative. For example, if you’re a beauty channel, you can sell an online course walking people through various makeup looks, offering tips and products you like to use. However, remember that the content you offer this way needs to be content that isn’t easily accessible on your channel or elsewhere. You want people to feel they are getting value out of what they’re paying for. Otherwise, it could backfire.

6. Video licensing

If your videos are unique and engaging, they may catch the interest of media outlets or licensing companies. These organizations are often willing to pay for the rights to use your footage in their own content. This can be particularly profitable if your videos capture rare events or stunning visuals.

7. Paid product reviews

Lastly, you can monetize by offering paid product reviews. Companies within your niche may pay you to review their products. However, make sure to maintain objectivity and transparency when conducting these reviews. Being honest with your audience helps to build trust and ensures they value your opinion. Your audience’s trust is worth more than a sponsorship in the long run.

Making money without a YouTube Partnership

Running a YouTube channel can be a rewarding side hustle that not only supplements your income but also allows you to share your passion with others. By following these steps and exploring these seven monetization options, you can make money on YouTube without a formal partnership.

Twitch is raising the price of Turbo

Twitch Turbo
Image asset courtesy: Twitch

Twitch is increasing its price for Turbo, the platform’s monthly ad-free subscription, from $8.99 to $11.99. Twitch informed their Turbo subscribers about this increased price via email. Despite the price hike, Turbo won’t receive any added benefits, add-ons or perks.

Check here to find the new pricing for your country. Interestingly, it appears a few places have decreased in price. Twitch says you need to cancel your current subscription and subscribe again to take advantage of the price. 

Price hike due to layoffs in Twitch and AWS

Current subscribers have a grace period of three months before they can opt in for the new prices. Though, bad news to the new subscribers: You will have to pay with the new pricing.

According to The Verge, this price increase is due to Amazon-owned Twitch employing a new CEO and announcing layoffs that cut 9,000 jobs, including the Twitch division. Additionally, according to Twitch, this hike is to “locally appropriate prices and currencies globally.” 

Subscribers disagree with this price increase

As expected, a lot of Turbo subscribers are not happy with this change. Since there are no additional features that accompany such a price jump for subscribers, this seems like another move by Twitch to take more money from viewers.

Users on Reddit and Twitter aired their dismay over this change, some saying, “I will not be renewing,” and “Yeah just canceled. Not even worth it if it’s just going to add more costs.”

Reddit user asking if there are new features
Tweet saying the price hike is a deal breaker

 

The new prices are unjustifiable for a lot of subscribers 

Despite Twitch saying they have more updates on Turbo for the upcoming months, the new prices are not justifiable, as it directly takes from streamers’ income. Additionally, with the increase in ads across the platform due to Twitch’s switch to a 50/50 revenue split, it seems just like another questionable tactic for Twitch to earn more money for viewers not wanting to get hit with even more ads. It should come with more features for the subscribers to enjoy, at least, given that this is a 25% increase in the monthly rate. Let’s see what updates they will do to justify the price.

YouTube’s discontinuing Stories

YouTube app
Photo by Souvik Banerjee on Unsplash

YouTube recently announced that beginning June 26th, it will discontinue Stories. YouTube Stories, a mobile-only feature similar to Snapchat and Instagram Stories (first named Reels), was first introduced in 2017, where creators can post their videos and photos to interact with their audience. The posts would disappear after a certain amount of time. Now, it seems that the YouTube Stories feature will soon disappear itself.

Why are YouTube Stories being discontinued?

Stories have limited accessibility; that’s why they didn’t get the same traction as their other story format counterparts. You also don’t see content creators posting YouTube stories as often, so a lot of people don’t even know it exists. Just like Twitter’s Fleets, Stories didn’t become as successful as YouTube hoped the feature would become. 

YouTubewants to make its other features shine

According to a blog post, YouTube wants to prioritize other features in the platform instead, such as Community posts and Shorts. YouTube states that these “are great alternatives that can deliver valuable audience connections and conversations.”

Community posts are a text-based feature where creators can share quizzes, polls and other updates. YouTube also just recently expanded Community posts’ accessibility in the hopes of creators having more ways of interacting with their audience. Shorts, on the other hand, is a feature where creators can post short-form content like those on TikToks. 

YouTube’s announcement on the discontinuation of YouTube Stories

Not all platforms are successful with the “Story” format

Unfortunately, not all platforms have successful story format features, just like Twitter Fleets and — now — YouTube Stories. With Snapchat and Instagram, it’s expected you will see stories on the app. However, people don’t usually use Stories — creators and viewers. That’s why it’s an easy thing to miss. And with YouTube Shorts, viewers’ short video itches are already scratched.

But moving forward, Community posts and Shorts will still be useful features for content creators to engage more with their audience and dabble more on short-form content. 

Photo by Souvik Banerjee on Unsplash

TikTok’s testing a new AI chatbot: Tako

TikTok revealed AI chatbot Tako

In the midst of the worldwide frenzy over AI chatbots like Snapchat’s My AI, TikTok is now testing a new AI chatbot called Tako. According to TechCrunch, some of Tako’s functions will be answering users’ questions and giving video recommendations based on different niches. TikTok confirmed that the tests being done by an AI-enhanced solution firm, Watchful.ai, are now live. 

Early stages of Tako development

Tiktok’s Tako’s test. Photo Credits: Watchful

In an example that TechCrunch provides, when a user is watching the coronation of King Charles, they might see Tako’s suggestion question on the bottom, saying, “What is the significance of King Charles III’s coronation?” 

They are currently in the early stages of experimenting with the chatbot on select Philippines users, hoping to “help with search and discovery on TikTok.” A TikTok spokesman told TechCrunch, “In select markets, we’re testing new ways to power search and discovery on TikTok, and we look forward to learning from our community as we continue to create a safe place that entertains, inspires creativity and drives culture.”

Tako’s disclosure

TikTok screenshot of Tako’s disclosure. Photo Credits: Watchful

In a screenshot by Watchful.ai, Tako‘s disclosure states that since it’s an AI-generated chatbot, its feedback may not be true or factual. It states that it shouldn’t be relied upon on any medical or financial advice. Additionally, it states that its conversations will be reviewed for safety purposes. 

What this means for TikTok as a search engine platform

Many people in Gen Z already use TikTok as a search engine. So Tako has the potential to strengthen its offerings as a search engine. Also, considering its ability to list video recommendations based on a user’s queries, Tako could impact how platforms serve content. It makes it easier for users to find the content they want to watch without using TikTok’s search box.

However, Tako does pose more challenges for TikTok in controlling misinformation and disinformation on its platform. We will just have to wait and see how it fares if TikTok decides to roll it out worldwide.

6 YouTube topics with the highest CPMs

In a nutshell

  • YouTube topics with the highest CPMs (Cost Per Mille), meaning they generate more money per thousand views, include finance and investing, technology, health and wellness, educational content, beauty and fashion and digital marketing.
  • Factors affecting CPM rates include geographic location, target audience demographics, video category, time of year, the advertiser’s bidding strategy, video length and the overall quality of the channel.
  • While pursuing high CPM niches can increase revenue, success on YouTube should not solely be measured by CPM; fostering a passionate community and delivering valuable, creative content are the ultimate goals for creators.

If you are interested in starting your own YouTube channel, you might be asking yourself, “What YouTube topic do I want my channel to focus on?” Of course, you should create content on topics you are interested in, but did you know that certain YouTube topics have higher CPMs, meaning they generate more money per so many views? If you’re wondering which topics earn creators more money on YouTube, stick around — we’re sharing the top six YouTube topics with the highest CPMs.

First off — what does CPM mean?

The acronym CPM stands for Cost Per Mille. So, what does that mean exactly? Well, there are certain metrics YouTube uses to pay its creators. CPC — or Cost Per Click — for example, refers to how much creators make every time a viewer clicks on an ad on their channel. CPM refers to how much creates make per 1,000 views. Why is this important? Understanding what CPMs are is beneficial to any and all creators on YouTube. If you’re just starting out, knowing what CPMs have the highest payout can be super helpful.

What factors affect CPMs?

CPM rates can vary significantly depending on multiple factors, including the geographic location of the viewers, the target audience, video category, time of the year and the advertiser’s bidding strategy.

Geographic location plays a crucial role in CPM rates, as advertisers are often willing to pay more to target specific regions. For instance, viewers from countries like the United States, Canada, the United Kingdom and Australia generally yield higher CPMs compared to viewers from other parts of the world.

Furthermore, the target audience’s demographics, such as age, gender and interests, affect CPM rates. Advertisers are more likely to invest in channels that attract viewers from a desirable demographic, allowing them to deliver their message to a specific group of consumers.

Why are some CPMs higher than others?

Several factors contribute to higher YouTube CPM rates. The first and most significant factor is the video category or niche — the YouTube topic. Some niches, such as finance, technology and health, often attract advertisers willing to pay a premium to reach their target audience. These industries typically have higher profit margins and are more inclined to allocate substantial advertising budgets.

Moreover, the length of videos can impact CPM rates. Longer videos tend to generate higher CPMs, as they provide more ad inventory. However, creators must find a balance between video length and viewer engagement, as longer videos may lead to viewer drop-offs if not engaging enough.

Seasonal fluctuations also influence CPM rates. Advertisers often increase their spending during holidays or major events, leading to higher CPMs for creators who capitalize on these trends.

Lastly, the overall quality of a channel, including its production value, viewer engagement and subscriber base, can attract advertisers looking for high-performing channels. Building a loyal and engaged subscriber base is crucial for content creators to increase their CPM rates and maximize their earnings potential.

So, which YouTube topics have the highest CPMs?

Now that we’ve covered the basics of what CPM means, let’s take a look at which YouTube topics have the highest CPMs.

Finance and investing

Finance videos on YouTube attract a specific audience interested in personal finance, investing and budgeting. Advertisers value reaching this targeted demographic with relevant financial products and services. These videos generate high viewer engagement and intent, benefit from trusted finance influencers, offer conversion potential and provide targeted advertising options, resulting in higher CPM rates. Some popular and successful finance creators on YouTube are Graham Stephan and Andrei Jikh.

Technology

Tech videos on YouTube attract a passionate audience of tech enthusiasts, early adopters and gadget lovers. Advertisers value their interest in the latest tech products, leading to higher CPM rates. Viewers actively seek tech information, trust influencers’ recommendations, and engage with new launches. Advertisers collaborate with tech influencers and benefit from the engaged tech community, making ad placements more valuable. Popular tech channels on YouTube include Marques Brownlee, Unbox Therapy and Linus Tech Tips.

Health and wellness

Health and wellness videos on YouTube attract a specific audience interested in fitness, nutrition and self-care. Advertisers value the chance to reach this targeted demographic with relevant products and services. Engaged viewers actively seek information and trust influencers’ recommendations, leading to higher conversions. The growing industry and targeted advertising options contribute to high CPM rates. Some popular health and wellness channels include Pick Up Limes, Downshiftology and The Body Coach TV by Joe Wicks.

Educational content

Educational content on YouTube attracts an engaged audience actively seeking knowledge, making it valuable for advertisers. High viewer engagement, association with reputable information sources, niche appeal and viewers’ intent to learn contribute to increased CPM rates. However, specific rates vary based on factors like audience size, demographics, video length and channel performance. Popular educational channels include AsapSCIENCE and Peekaboo Kidz.

Beauty and fashion

Beauty and fashion content attracts young adults, teenagers and predominantly female viewers, making it a valuable target audience for advertisers. These videos generate high viewer engagement, influence purchasing decisions, offer brand collaboration opportunities, showcase quality production values and benefit from YouTube’s niche advertising options for relevant targeting and higher CPM rates. Some of the most successful creators in the beauty and fashion niches include NikkiTutorials, Jackie Aina and The Style Insider.

Digital marketing

Digital marketing content on YouTube targets specific industries, products or services, allowing advertisers to reach a relevant audience based on demographics, interests and search keywords. It aims to drive conversions and deliver measurable ROI, benefiting from the expertise and authority of industry influencers. Engaged viewers actively seek information, making ad placements valuable for brand exposure and awareness. Popular digital marketing-focused channels include Brian Dean and Adam Erhart.

CPM isn’t everything

While the YouTube CPM landscape is diverse and ever-changing, understanding the factors that influence higher CPM rates can empower content creators to make informed decisions about their channel’s direction. By focusing on high-paying niches, producing engaging content and cultivating a loyal audience, YouTubers can unlock the platform’s potential for generating significant revenue. Remember, while high CPMs are desirable, they should not be the sole measure of success and shouldn’t be the only reason behind choosing a YouTube topic or niche. Building a passionate community, fostering creativity and delivering valuable content should always remain the ultimate goals for content creators on YouTube.

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