In a nutshell

  • Monetizing TikTok isn’t limited to those with large followings; effective hashtag use, participating in affiliate programs and promoting dropshipping products are viable strategies.
  • Authenticity is crucial in creating User-Generated Content (UGC) and affiliate marketing; choosing brands that align with personal interests enhances genuineness.
  • TikTok’s ad platform and the TikTok Rewards program offer additional revenue streams, and employing these methods can also inadvertently increase follower count.

Being new is hard, especially when you’re starting a new TikTok account. There’s already so many TikTokers making engaging, polished content and profiting. It’s hard not to feel as if there’s no way to find success on TikTok without having thousands of followers. However, we’re here to tell you that while building a huge following is an important way to make money on TikTok, it’s not the only way. In fact, you can monetize your TikTok account without having many followers at all.

Whether you’re a budding influencer or just looking to make some extra cash, we’ve got you covered. Keep reading to discover strategies that will help turn your TikTok account into a money-making machine.

Understanding hashtags on TikTok

Hashtags are the secret sauce to getting your content discovered on TikTok. They categorize your videos and make them searchable by users who are interested in similar topics. Here are a few tips to effectively use hashtags:

  • Research and understand which hashtags are trending: Explore the Discover page or check out other popular creators for inspiration. Regularly check back to stay on top of what’s popular.
  • Use a mix of popular and niche-specific hashtags: Popular hashtags may have millions of views, but they also come with fierce competition. Niche-specific hashtags may have fewer views but attract a more targeted audience — people who are genuinely interested in what you’re offering.
  • Experiment with hashtag challenges or trends that brands are promoting: Build your creator confidence and video collection by participating in viral challenges and include sponsored hashtags in your videos.

Affiliate programs

Affiliate programs are a great way to monetize your TikTok account even if you don’t have a massive following. These programs allow you to promote products or services and earn a commission for every sale made through your unique referral link.

To get started with affiliate marketing on TikTok, it’s important to find affiliate programs that align with your niche. Look for brands that offer attractive commission rates and have products or services that resonate with your audience. Consider avoiding options that won’t pay well over time.

Once you’ve found the right affiliate programs, create engaging content around the products or services you’re promoting. Show how they can benefit your viewers and provide value in their lives. Remember, authenticity is key here. Be genuine in your recommendations and only promote products that you truly believe in.

Also, boost your earnings from affiliate marketing on TikTok by making use of trends and popular hashtags. This will help increase visibility for your content, attract more viewers and potentially lead to more sales through your referral links. Remember to include clear calls-to-action in your videos or captions encouraging viewers to click on the link provided. 

Dropship products via TikTok

Dropshipping has become a popular way to make money online, and TikTok can be a great platform to promote your dropshipping products. Even if you don’t have many followers this method works well with the use of hashtags to help your content get noticed.

Start by deciding which dropshipping company you want to provide your goods through. There are several reputable companies to choose from. Then, determine the products you want to sell and create content around them. 

Showcase the benefits of using these products through creative videos that resonate with your target audience. You can boost sales by including a call-to-action in your videos directing viewers to click the link in your bio or swipe up for more information about the product. This will drive traffic directly to your dropship store.

Be sure to leverage TikTok’s algorithm by using relevant hashtags in your posts. This will increase visibility and attract potential customers who are searching for specific products or topics.

UGC for brands you love

When it comes to creating User-Generated Content (UGC), the key is authenticity. Choose brands that align with your interests and values so that your content feels genuine. Whether it’s fashion, beauty, fitness or any other niche, find brands that resonate with you.

Once you’ve identified the brands you love, reach out to them directly through email or social media platforms like Instagram or LinkedIn. Introduce yourself as a TikTok creator interested in collaborating and share some of your best content examples.

Brands may offer various opportunities such as sponsored posts featuring their products in creative ways. They might provide exclusive discount codes for your followers or even send free products for review purposes.

Remember to always disclose any partnerships by using #ad or similar hashtags as required by FTC guidelines. This transparency builds trust with your audience while ensuring compliance with advertising regulations.

TikTok Ads for merch and affiliates

With TikTok’s ad platform, you can create engaging and eye-catching ads that will capture the attention of users scrolling through their For You page. Whether it’s a short video showcasing your products or a clever ad highlighting the benefits of your affiliate program, TikTok ads have the potential to reach millions of users.

To maximize your profits on TikTok with ads, it’s important to identify your target audience and create content that resonates with them. Utilize popular hashtags related to your niche and research trending challenges or dances that you could incorporate into your ad.

Another strategy is collaborating with influencers who already have a significant following on TikTok. By partnering with these influencers, you can leverage their audience to promote your products or affiliates through sponsored posts or shoutouts.

It’s important to track the performance of your TikTok ads using analytics tools provided by the platform. This will allow you to measure engagement rates, and conversion rates and adjust your strategies accordingly.

TikTok Rewards — truly, not everyone is on TikTok yet

With your unique referral code for the TikTok Rewards program, you can earn points that convert into cash. The program is designed to encourage current users to bring in their friends who haven’t signed up for a TikTok account before. 

Each time someone uses your link to create a new account, you earn points. There are some limits and rules in various countries. There are also retention perks and ways to earn additional points when tasks on the Activities page are completed. 

You can find your unique referral link by accessing TikTok’s Event or Activities pages. You’ll be prompted to sign the agreement and follow the easy instructions to share your link with anyone.

Bonus: Doing these things will help you gain followers

As you actively pursue these ways to make money on TikTok, you’ll also be casually boosting your follower count. The more content you create and share, the more exposure (and practice) you get. This increased visibility can attract new followers who are interested in what you have to offer.

Focus on leveraging hashtags effectively, exploring affiliate programs, dropship opportunities and collaborating with brands through creative UGC. Be sure to use TikTok ads strategically and tap into referral links through the Rewards program. Start implementing these strategies today and watch as your influence grows along with your income.